Dr Deviraj Gill

Job: Lecturer, Strategic Management and Marketing

Faculty: Business and Law

School/department: Faculty of Business and Law

Address: The Gateway, De Montfort University, Leicester, UK, LE1 9BH

T: +44 (0)116 257 7204

E: dgill@dmu.ac.uk

W: https://www.dmu.ac.uk/bal


Personal profile

Deviraj’s core teaching lies in the areas of branding, marketing research methods and e-marketing. She is also supervising MSc dissertations.

Publications and outputs


“Gill, D. and Broderick,A.,(2014) “Brand Heritage and CSR Credentials: Discourse Analysis of M&S Reports” Chapter in Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol6, pp. 179 – 199.

Research interests/expertise

Corporate Social Responsibility

Branding (particularly brand heritage and authenticity)

Stakeholder Relationships and Theory

Social Identity 

Areas of teaching

Marketing, Brand Portfolio, E-marketing, Research Methods for Marketers


PhD in the framing of CSR messages and how they are interlinked within a brands heritage and authenticity for Marks and Spencer and the Co-operative, MA (Distinction)

Conference attendance

Gill, D. and Broderick, A., (2015), "Brand Authenticity and CSR Reporting: A Case Study of M&S Revisted" Academy of Marketing, Magic in Marketing Conference, Limerick, July 2015

Gill, D, Broderick, A, Lemon, M, Jallow, K (2013). “The M&S Soup Kitchen Revisited: Encountering Brand Heritage in CSR Discourses.” The 8th Annual Corporate Branding, Identity and Corporate Reputation SIG conference, Oporto, Portugal, April 2013

Gill, D “Integration of Brand Heritage and Corporate Social Responsibility in Brand Trails” (2012) Academy of Marketing, Marketing: catching the technology wave conference, Southampton University, 5th July 2012

Gill, D, Broderick, A, Lemon, M, Jallow, K (2012) “The Soup Kitchen: Dissecting the Symbolic CSR Message within Brand Heritage”, Academy of Marketing, Marketing: catching thetechnology wave conference, Southampton University, 5th July 2012

Gill, D. “Brand Authenticity and CSR Reporting: Marks and Spencer Case Study” (2013) European Academy of Marketing Academy, EMAC, 42nd Annual Conference – poster presentation

Gill,D, Wright, LT, Lemon, M (2011) “Corporate Social Responsibility and Branding with Web Forum Research in the Retail Food and Drinks Sector” at the 7th International Conference of Brand, Identity and Corporate Reputation, Academy of Marketing Special Interest Group, Said Business School, University of Oxford, 6-8 April 2011.

Gill, D, (2011) “Brand Communications and CSR”, Academy of Marketing, Marketing Fields Forever conference, Liverpool University,