Miss Bushra Zafar

Job: PhD student

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A

E: bushra.zafar@my365.dmu.ac.uk


Personal profile

The idea to start a project coalescing business and sustainability as a compound was introduced, while I was doing my Masters'. With awareness, the passion to explore its potential grew and from there several projects inducing certain SDGs into branches of business development of manufacturing SMEs were initiated. The focal was to identify areas that can welcome this structural change with ease. With experience in Finance, Marketing and Management, currently working in Management and Care Psychology. The aim is to conduct research on engineering a new generation of Sustainable business models (SBMs) that can resonate entrepreneurial inclusion, innovation, cost reduction, Stakeholders' perspectives and input alongside aligning SDG 9 and 12.

Research interests/expertise

Business & Sustainability, Sustainable Business Models(SBMs) Development, Value Creation, Finance & Sustainability, Entrepreneurial innovation, Stakeholders' Psychology


BBA (Hons) Major in Finance/Minor in Psychology, Ajman University of Technology and Science 
Global Masters', De Montfort University (DMU)
Diploma in Basics of PhD, University of Leicester (UOL)

Honours and awards

Professional Skills and Excellence Award, Leicester Castle Business School

Conference attendance

TEDxDMUWomen Conference on Women in Leadership and Innovation, Leicester-UK

PhD project


Inclusive Sustainable Business Models (iSBMs)- a new generation of entrepreneurial innovation that engineer performance achieving SDG 9 & 12 in manufacturing SMEs


The project will adopt mixed research approach to conduct qualitative interviews on manufacturing SMEs operating in The U.K. and gather quantitative data, supporting development of a framework which will allow SMEs to create inclusive Sustainable business models (iSBMs). Redefining value preposition and others in conservative business models from an Entrepreneurial innovation, multi-directional value creation and Stakeholders' perspective. The aim is to aid organisational development and decision-making for longevity, cost-reduction engineering their performance for profits with social sustainability.

Name of supervisor(s)

Professor Khalid Hafeez and Dr Tingting Zhu