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Dr Bernadette Mandawa-Bray

Job: Vice Chancellor's 2020 Lecturer in Enterprise

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: Hugh Aston Building, De Montfort University

T: +44 (0)116 250 6913




Personal profile

My research interests lie broadly in the area of entrepreneurial characteristics and small business performance. My current focus is on entrepreneurial competencies and entrepreneurial orientation within the context of women-owned Micro, Small and Medium-sized Enterprises (MSMEs). I look forward to investigating women entrepreneurship further by exploring four main themes: dynamic capabilities, co-operation, trust and family values. I am also interested in exploring the role of entrepreneurial characteristics in women-owned SMEs engaged in international entrepreneurship. Prior to joining DMU, I worked as Research Assistant and Teaching Assistant for International Business at The University of Manchester, where I taught International Business and International Marketing at second and third year levels respectively. Previously, I worked as Lecturer at the Copperbelt University in Zambia, where I taught undergraduate courses including The Business Environment, Principles of Management and Principles of Marketing.

Research interests/expertise

I am interested in research around the following themes;

  • Entrepreneurial characteristics and firm performance
  • Women entrepreneurship and regional development
  • Entrepreneurial competencies and Dynamic capabilities within the context of SMEs
  • Entrepreneurial orientation and SME performance
  • Co-operation, trust and family values within women entrepreneurship
  • Entrepreneurial characteristics in the context of international entrepreneurship

Areas of teaching

Introduction to Enterprise and Entrepreneurship (ENTE1521)

The Creative Art of selling and Negotiation (ENTE2535)

Creative Management and Marketing (ENTE3506) 


Bachelor of Business Administration Degree (2004)

Master of General Management (2008)

PhD Business and Management (2016)

Courses taught

International Business

International Marketing

Business Environment

Principles of Management 

Honours and awards

Overall Best Abstract, May, 2012, Overall best abstract submitted to the Manchester Business School Doctoral Conference – 2012

Kofi Annan Business School Foundation Fellowship Award, 2007, Awarded to talented and motivated students from developing countries to study Management at postgraduate level, with reputable international institutions in Europe

Conference attendance

Mandawa, B., De Mattos, C. and Sanghavi, N. (2014), “Enhancing the performance of women-owned SMEs in developing countries – A study of Zambia.” Full paper presented at the British Academy of Management Conference, Belfast, 9-11 September 2014

Key research outputs

Work in progress:

Mandawa-Bray, B., De Mattos, C. and Sanghavi, N. (2017), “Understanding individual level and firm level factors affecting performance in women-owned SMEs in the context of a developing country – combining the competency approach, entrepreneurial orientation and resource-based view of the firm.” TARGET JOURNAL: Entrepreneurship and Regional Development

Mandawa-Bray, B., De Mattos, C. and Sanghavi, N. (2018), “Developing a framework for understanding the performance of women entrepreneurs in Africa – A study of Zambia.” TARGET JOURNAL:  Entrepreneurship and Regional Development