Mr Andy Towse

Job: Senior Lecturer

Faculty: Business and Law

School/department: School of Leadership, Management and Marketing

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A

E: atowse@dmu.ac.uk

 

Personal profile

Andy Towse is a Senior Lecturer within the school of Leadership, Management and Marketing at De Montfort University.

With over 30 years industry experience in senior service industry roles with major global brands, his work has spanned sectors including retail, travel and tourism and financial services.

Andy brings significant practitioner experience to the development of learning in the General Management, Marketing and Innovation topic areas. Practitioner and academic experience has focused heavily on strategy, innovation linked to product and service development and customer management to drive organisational growth.

Current Postgraduate focus areas are leadership of innovation/business improvement modules for Executive Education and Apprenticeship programmes, plus delivery of the UK Government’s ‘Help to Grow’ programme for SME’s.

Andy leads Undergraduate programmes across Business & Marketing subjects, including Customer Relationship Management.

Andy holds an MBA (Dist), is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM) where he was previously a board member, a Chartered Manager and Fellow of the Chartered Management Institute (CMI).

Research interests/expertise

Business/Marketing Strategy, Innovation & Creativity For Business Improvement, Customer Value Propositions, Customer Relationship Management.

Areas of teaching

Current:

  • Executive Education: Business Improvement Module
  • Apprenticeships: Sustainable Innovation Module
  • Help To Grow: Winning New Markets Module
  • Business & Marketing BA (Year 3): Managing Customer Relationships Module

Previous:

  • Business & Marketing (Year 3): Customer Management, Global Marketing Strategy, Retail Marketing
  • Apprenticeships: Relationship Management, Digital Marketing
  • MBA: Research Methods Supervision

Qualifications

  • Post-graduate Diploma in Marketing: Chartered Institute of Marketing (CIM), 1999
  • Chartered Marketer: Chartered Institute of Marketing (CIM), 2002
  • Post-graduate Diploma in Management: Chartered Management Institute (CMI), 2003
  • Prince2 Qualified Practitioner in Project/Programme Management, 2006
  • MBA (Distinction), 2007
  • Chartered Manager: Chartered Management Institute (CMI), 2022

Membership of professional associations and societies

  • Chartered Management Institute - Fellow and Chartered Manager [2003 to date]
  • Chartered Institute of Marketing - Fellow and Chartered Marketer [2002 to date]
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