Job: Lecturer in Marketing
Faculty: Business and Law
School/department: Leicester Castle Business School
Address: De Montfort University, The Gateway, Leicester, LE1 9BH, United Kingdom
T: +44 0 (116) 207 8394
Andras Kenez is a Lecturer in the Department of Economics and Marketing at De Montfort University. His teaching responsibilities include Marketing Research, E-marketing, Principles of Marketing and Customer Management. Andras read Marketing and Applied Statistics at Corvinus University before pursuing a career in Marketing Research, latterly as Regional Research Director at GALLUP International, Budapest - working with most of the companies that own the brands and products we use every day like Nestlé, Coca-Cola, Unilever, Danone, Mars and Mondelez. As the co-founder and owner of Marketikum Marketing Consultancy he has first hand experience working with SMEs.
Current research interests include marketing (customer decision making, information search, digital marketing and sustainability) and educational (gamification, application of chatbots, marking) topics.
Marketing Research, Customer Management, e-Marketing, Principles of Marketing, Marketing Essentials
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