Mr Andras Kenez

Job: Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH, United Kingdom

T: +44 0 (116) 207 8394

E: andras.kenez@dmu.ac.uk

W: http://dmu.ac.uk

 

Personal profile

Andras Kenez is a Lecturer in the Department of Economics and Marketing at De Montfort University. His teaching responsibilities include Marketing Research, E-marketing, Principles of Marketing and Customer Management.
Andras read Marketing and Applied Statistics at Corvinus University before pursuing a career in Marketing Research, latterly as Regional Research Director at GALLUP International, Budapest - working with most of the companies that own the brands and products we use every day like Nestlé, Coca-Cola, Unilever, Danone, Mars and Mondelez. As the co-founder and owner of Marketikum Marketing Consultancy he has first hand experience working with SMEs.

Research interests/expertise

Current research interests include marketing (customer decision making, information search, digital marketing and sustainability) and educational (gamification, application of chatbots, marking) topics.

Areas of teaching

  • Marketing Research
  • Customer Behaviour
  • Digital Marketing
  • International/Global Marketing
  • Marketing Essentials

Qualifications

  • BSc Business management
  • MSc Marketing / Applied Statistics
  • PGCert HE

Courses taught

Marketing Research, Customer Management, e-Marketing, Principles of Marketing, Marketing Essentials

Membership of professional associations and societies

  • Higher Education Academy – fellow
  • Chartered Institute of Marketing – member
  • European Marketing Academy – member

Consultancy work

  • SME marketing audit and planning
  • Content marketing
  • Marketing Research

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