Mr Andras Kenez

Job: Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH, United Kingdom

T: +44 0 (116) 207 8394




Personal profile

Andras Kenez is a Lecturer in the Department of Economics and Marketing at De Montfort University. His teaching responsibilities include Marketing Research, E-marketing, Principles of Marketing and Customer Management.
Andras read Marketing and Applied Statistics at Corvinus University before pursuing a career in Marketing Research, latterly as Regional Research Director at GALLUP International, Budapest - working with most of the companies that own the brands and products we use every day like Nestlé, Coca-Cola, Unilever, Danone, Mars and Mondelez. As the co-founder and owner of Marketikum Marketing Consultancy he has first hand experience working with SMEs.

Research interests/expertise

Current research interests include marketing (customer decision making, information search, digital marketing and sustainability) and educational (gamification, application of chatbots, marking) topics.

Areas of teaching

  • Marketing Research
  • Customer Behaviour
  • Digital Marketing
  • International/Global Marketing
  • Marketing Essentials


  • BSc Business management
  • MSc Marketing / Applied Statistics
  • PGCert HE

Courses taught

Marketing Research, Customer Management, e-Marketing, Principles of Marketing, Marketing Essentials

Membership of professional associations and societies

  • Higher Education Academy – fellow
  • Chartered Institute of Marketing – member
  • European Marketing Academy – member

Consultancy work

  • SME marketing audit and planning
  • Content marketing
  • Marketing Research

Search Who's Who

News target area image

DMU is a dynamic university, read about what we have been up to in our latest news section.

Events at DMU

At DMU there is always something to do or see, check out our events for yourself.

Mission and vision target area image
Mission and vision

Read about our mission and vision and how these create a supportive and exciting learning environment.