Dr Amila Jayarathne

Dr Amila Jayarathne is a Senior Lecturer at De Montfort University, UK. Prior to this appointment, she served as a Professor of Marketing in the Department of Marketing Management at the University of Sri Jayewardenepura (USJ), Sri Lanka. She has also worked as a part time Teaching Assistant at Nottingham University Business School, UK, during her doctoral studies.

She obtained her Bachelor’s degree from USJ, a Master’s in Public Policy from Japan, an MSc in Management from USJ, and a PhD from Nottingham University Business School, UK. She has been the recipient of several prestigious scholarships, including awards from the Asian Development Bank (ADB), the Commonwealth Scholarship Commission (UK), and fellowships from Monash University (Australia), and Xi’an Jiaotong University (China).
Dr Jayarathne publishes widely in high profile international conferences, scholarly books, and reputable indexed journals. Her research expertise spans digitalisation and sustainability at both firm and supply chain levels. She has received multiple awards, both locally and internationally, in recognition of her exceptional research performance. She serves on several editorial boards, including as Senior Editor of the South Asian Journal of Marketing and as an Editor for PLOS ONE.

Throughout her career in the higher education sector, she has led and contributed to numerous impactful research projects, collaborating with scholars from Sri Lanka, India, the UK, Sweden, China, and Australia. She has also served as a resource person for a range of workshops, seminars, and webinars, supporting both academic and professional communities.

Institute for Responsible Business and Social Justice

Papers in High-Ranked Indexed Journals

1. Jayarathne, P. G. S. A., Upananda, D. R. P., & Gunawardhana, T. (2025). The impact of artificial intelligence capability, organisational creativity and knowledge sharing on organisational performance: experience from the South Asian IT sector. International Journal of Organizational Analysis. https://doi.org/10.1108/IJOA-12-2024-5077, Scopus Q1, ABDC B ABS 1 ranked.
2. Susitha E, Jayarathne PA, Herath R (2025;), "Threading the digital needle: the influence of process and technical digitalisation on competitive performance in the apparel supply chain". Supply Chain Management: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SCM-05-2025-0476. Scopus Q1 ABDC A ABS 3 ranked.
3. Susitha E, Jayarathne A, Herath HMRP (2025) Stitching competition with digital threads: Unveiling the drivers of competitive success in the apparel sector. PLoS One 20(6): e0325945. https://doi.org/10.1371/journal.pone.0325945. Scopus indexed Q1 ranked.
4. Lakshika, V. G. P., Chathuranga, B. T. K., & Jayarathne, P. G. S. A. (2024). The evolving role of AI and ML in digital promotion: A systematic review and research agenda. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-024-00367-2 Scopus indexed Q1 ranked.
5. Emmanuel Susitha, Amila Jayarathna, H.M.R.P Herath, (2024) Supply chain competitiveness through agility and digital technology: A bibliometric analysis, Supply Chain Analytics, Volume 7, 100073, ISSN 2949-8635, http://doi.org/10.1016/j.sca.2024.100073. Scopus indexed Q1 ranked.
6. Navodika Karunarathna, Dinesha Siriwardhane, Amila Jayarathne, (2024), COVID- 19 induced Supply Chain Disruptions and Economic Vulnerability of Vegetable and Fruit Farmers: A Sri Lankan Perspective" , International Journal of Business Continuity and Risk Management, Vol.14, No.2. SCOPUS Q4 indexed, H-index 6. DOI: 10.1504/ijbcrm.2024.139045
7. Navodika Karunarathna, Dinesha Siriwardhane, Amila Jayarathne, (2023), Exploring the measurements of COVID-19-induced supply chain disruptions and their implications on the economic vulnerability of small-scale farmers, International Journal of Industrial Engineering and Operations Management, an Emerald journal, ISSN: 2690-6090, in July 23 EarlyCite. SCOPUS indexed. DOI: 10.1108/ijieom-03-2023-0028
8. Jayarathne P. G. S. A., Sachithra V, and Dewasiri N J (2021) ‘Sustainable practices through competitive capabilities in the apparel industry: Sri Lankan experience, FIIB Business Review, doi: 10.1177/23197145211060398, pp. 1-16, Sage Publication, SCOPUS indexed.
09.Jayantha N. Dewasiri, Weerakoon Banda Yatiwelle Koralalage, Athambawa Abdul Azeez, Jayarathne P. G. S. A., Duminda Kuruppuarachchi, V.A. Weerasinghe, (2019) ‘Determinants of dividend policy: evidence from an emerging and developing market’, Managerial Finance, Vol. 45 Issue: 3, pp.413-429, https://doi.org/10.1108/MF-09- 2017-0331 - B-rated in ABS ranking.
10. De Silva H.L.M. and Jayarathne P. G. S. A. (2018) ‘Measurement scales for the supplier development, buyer-supplier relationship, and supplier performance in the perspective of suppliers of the Asian countries’ International Journal of Physical and Social Science, Vol. 8 Issue 1, pp.1-19. ISSN: 2249-5894, indexed in Ulrich's Periodicals Directory
©, USA, Open J-Gage as well as in Cabell‟s Directories of Publishing Opportunities, USA
11. MacCarhy B. L. and Jayarathne P. G. S. A. (2013) ‘Supply network structures in the international clothing industry: differences cross different retailer types’ International Journal of Operations and Production Management, Vol. 33. No. 7 (Note: International Journal of Operations and Production Management is A*/4*-rated in ABS ranking, SCOPUS Q1 indexed)
12. MacCarthy B. L. and Jayarathne P. G. S. A. (2011) ‘Sustainable collaborative supply networks in the international clothing industry: a comparative analysis of two retailers’, Production Planning and Control: The Management of Operations, Vol. 23, No.4 (Note: Production Planning and Control: The Management of Operations is A/3*-rated in ABS ranking, indexed in Taylor & Francis).

Papers in Peer-Reviewed Referred Journals

I. Jayarathne P. G. S. A., Chathuranga B T K and Dewasiri D N (2022) ‘Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: A holistic approach of both customers’ and retailers’ perspectives’, South Asian Journal of Marketing, Vol. 4 No. 1 pp. 51–73, doi: https://doi.org/10.1108/SAJM-03-2022-0013
2. Kumarajeewa R A and Jayarathne P. G. S. A. (2022) ‘Improving children’s oral hygiene habits in Sri Lanka via gamification’, Asian Journal of Management Studies, Vol.2, Issue I, pp. 98-113.
3. Jayarathne P. G. S. A. (2019) ‘Antecedents of brand loyalty of sportswear brands among young consumers in Sri Lanka’, Sri Lanka Journal of Management Studies, Vol
1, Issue 1, pp 113-127. ISSN 2682-7298
4. Jayarathne P. G. S. A. (2018) ‘Mediating role of fashion consciousness on cosmopolitanism and status consumption of young fashion consumers in Sri Lanka’, International Journal of Engineering and Technology, Vol.7 (3.30), pp. 96-98 ISSN: 2227-524X
5. De Silva H L M and Jayarathne P. G. S. A. (2018) ‘Strengthening the Sri Lankan clothing supply chain’ ISSN: 978-1-5386-9500-5/18/$31.00 ©2018 IEEE
6. Jayarathne P. G. S. A.and Warnakulasooriya B N F (2016) ‘Cosmopolitanism orientation and fashion consciousness of educated young consumers of fashion related products in Sri Lanka’, Vidyodaya Journal of Management, Vol. 01

Book chapters in prominent scholarly books (2010 onwards)

1. Jayarathne, P.G.S.A., Dewasiri, N.J., Joshi, A., Singh, R. (2025). Drivers of Innovation for Environmental Sustainability: Experience from the South Asian Apparel Industry. In: Singh, R., Joshi, A., Filho, W.L., Khan, S. (eds) Zero Carbon Industry, Eco-Innovation and Environmental Sustainability. World Sustainability Series. Springer, Cham. https://doi.org/10.1007/978-3-031-80220-1_14
2. Jayalath, M.C.R., Jayarathne, P.G.S.A., Najeeb, A. (2025). Environmental Policies: Institutional Response to Smart Eco-Systematic Realities. In: Singh, R., Filho, W.L. (eds) Climate Neutrality Through Smart Eco-Innovation and Environmental Sustainability. Climate Change Management. Springer, Cham. https://doi.org/10.1007/978-3-031-83250-5_12
3. Priyank Kumar Singh, Mohit Yadav, Saikat Gochhait, PGS Amila Jayarathne (2024) Leveraging artificial intelligence prediction and green computing for health insights, in the book of Green AI-Powered Intelligent Systems for Disease Prognosis, IGI Global Publisher, DOI: 10.4018/979-8-3693-1243-8.ch005
4. R Indradevi, N Sathya, K Vishaal, PGS Amila Jayarathne, Shashank Mittal (2024) Beyond Borders: Sourcing Skilled workers in Globalized market, in the book of Empowering Entrepreneurial Mindsets With AI, ISBN 9798369376607, IGI Global Publisher, DOI: 10.4018/979-8-3693-7658-4.ch013
5. Mohit Yadav, Arun Mittal, P. G. S. Amila Jayarathne (2024) Exploring untapped market niches with deep Learning Models, in the book of Empowering Entrepreneurial Mindsets With AI, ISBN 9798369376607, IGI Global Publisher, DOI: 10.4018/979-8-3693-7658-4.ch006
6. Sathish A. S., P. G. S. Amila Jayarathne, Shashank Mittal (2024) Greenwashing and authentic sustainability in the workplace, in the book of Empowering Entrepreneurial Mindsets With AI, ISBN 9798369376607, IGI Global Publisher, DOI: 10.4018/979-8-3693-7658-4.ch012
7. Prashant Singh, Sneha Gupta, Rajni, Mohit Yadav, P. G. S. Amila Jayarathne (2024)
AI's Quantum Leap in HRM, Empowering Entrepreneurial Mindsets With AI, ISBN 9798369376607, IGI Global Publisher, DOI: 10.4018/979-8-3693-7658-4.ch014
8. Yadav, Mohit & Mishra, Dipandi & Hooda, Apeksha & Jayarathne, P.G S A (2024). Use of Blockchain in Industry 5.0: Past, Present, and Future. in the book of Empowering Entrepreneurial Mindsets With AI, Ed by Fahri Özsungur (Mersin University, Turkey) 10.4018/979-8-3693-7658-4.ch010. IGI Global Publisher
9. Jain, B., Ghosal, I., Chotia, A., Jayarathne, P.G.S.A. (2024). Blockchain and IOT Devices: A Futuristic Approach for Digital and Smart Supply Chain. In: Irfan, M., Muhammad, K., Naifar, N., Khan, M.A. (eds) Applications of Block Chain technology and Artificial Intelligence. Financial Mathematics and Fintech. Springer, Cham. https://doi.org/10.1007/978-3-031-47324-1_5, pp. 73-88
10. Jayarathne P G S A, Narayanage Jayantha Dewasiri and K. S. S. N. Karunarathne (2024) Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka, in the book titled Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World, edited by Nripendra Singh, USA, Pooja Kansra, India, and S L Gupta, India. Emerald Publishing Limited, ISBN: 978-1-83549- 273-4 (Print) ISBN: 978-1-83549-272-7 (Online) ISBN: 978-1-83549-274-1 (Epub). DOI: 10.1108/978-1-83549-272-720241004
11. Narayanage Jayantha Dewasiri, Nawalage Shashini Piyumika Perera, W. A. I. D. Wijerathna, P. G. S. Amila Jayarathne, Vithiyalani Muthusamy and Simon Grima (2023) How has Covid-19 Impacted the Business Performance of Sri Lankan Firms: A Qualitative Inquiry in the book of Digital Transformation, Strategic Resilience, Cyber Security and Risk Management by Simon Grima (Editor), Eleftherios Thalassinos (Editor), Gratiela Georgiana Noja (Editor), Theodore V. Stamataopoulos (Editor), Tatjana Vasiljeva (Editor), Emerald Publishing Limited, ISBN: 978-1- 80455-262-9 (Print) ISBN: 978-1-80455-261-2 (Online) ISBN: 978-1-80455-263-6
(Epub) DOI: 10.1108/s1569-37592023000111b015
12. Rudrajeet Pal and Jayarathne P. G. S. A. (2022), ‘Digitalisation in the textile and clothing industry’ in the book of The Digital Supply Chain, Paperback ISBN: 978032391614, eBook ISBN: 9780323916158, Elsevier. 10.1016/B978-0-323-91614-1.00015-0
13. Dewasiri N J, Karunarathne K S S N, Menon S, Jayarathne P. G. S. A. and Rathnasiri M S H (2023) ‘Fusion of artificial intelligence and blockchain in banking industry: current application, adaptation and future challenges’, Saini, A. and Garg,
(Ed.) Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0, Emerald Publishing Limited, Bingley, pp. 293-307. https://doi.org/10.1108/978-1-80262-277-520231021
14. MacCarthy B. L. and Jayarathne P. G. S. A. (2010), ‘Fast fashion: achieving Global Quick Response (GQR) in the internationally dispersed clothing industry’, in Springer Handbook on Innovative Quick Response Programs in Logistics and Supply Chain Management (Eds: Edwin Cheng and Jason Choi), Springer. pp37-60.
15. MacCarthy B. L. and Jayarathne P. G. S. A. (2010), ‘Supply network structures and SMEs: Evidence from the international clothing industry’, in EVI-instant-book on Managing Cooperation in Supply Network Structures and SMEs: Main criteria and tools for managers, Springer.
16. MacCarthy B L and Jayarathne P. G. S. A. (2010) ‘Network structures in the international clothing industry’ in the book of Collaborative Networks for Sustainable World, (Eds: Luis M Camarinha-Matos;Xavier Boucher; Hamideh Afsarmanesh), Springer, pp. 267-278.

• Sustainable marketing
• Sustainable Supply Chain Management
• Digitalisation at firm level and supply chain level
• Resilience at firm level and supply chain level
• Behavioural studies
• Multidisciplinary studies

• Dissertation
• Business Consultancy Project
• Marketing Theory and Practice

• PhD in Management, University of Nottingham Business School, UK, 2013. (Research area is Supply Chain Management)
• MSc in Management (Specialised in Marketing), University of Sri Jayewardenepura, Sri Lanka, 2008.
• Master of Public Policy, National Graduate Institute for Policy Studies, Tokyo, Japan, 2006.
• BSc in Marketing Management (special) degree, University of Sri Jayewardenepura, Sri Lanka, 2002.
• Academic fellowship, Monash University, Australia, 2018.
• Research fellowship, Xi’an Jiaotong University, China, 2024.

BMAP5005 Dissertation; BBMK3006 Business Consultancy Project

1. Research fellowship, awarded by the Xi’an Jiaotong University, China, Dec 2023 – Dec 2024, as a foreign researcher.
2. An academic fellowship, particularly in research, by the Australian government at the Monash Business School, Melbourne, Australia, May 2018.
3. The best educator of the year, 2023, awarded by the Sri Lanka Institute of Information Technology in Sri Lanka; for outstanding contribution for the higher education sector in Sri Lanka.
4. Commonwealth full scholarship for PhD in management in Nottingham University, UK, during 2008 – 2013 by the Association of Commonwealth Universities (UK).
5. Asian Development Bank scholarship to follow the Master in Public Policy in the National Graduate Institute of Policy Studies, Tokyo, Japan, during 2005 – 2006.
6. The best paper award (Chris Voss Highly Commended award) for the research paper titled as “Global supply networks and responsiveness in the international clothing industry: differences across different retailer types” presented at the 18th EurOMA Conference, Judge Business School and the Institute for Manufacturing, University of Cambridge, UK, 3-6 July 2011. (This award was sponsored by the International Journal of Operations and Production Management, Emerald Publishing Group).
7. The highest h-index of the Faculty of Management Studies and Commerce, the University of Sri Jayewardenepura for year 2021, by the research council of the University of Sri Jayewardenepura, Sri Lanka, 2024.
8. The highest h-index of the Faculty of Management Studies and Commerce, the University of Sri Jayewardenepura for year 2022, by the research council of the University of Sri Jayewardenepura, Sri Lanka, 2024.
9. The highest h-index of the Faculty of Management Studies and Commerce, the University of Sri Jayewardenepura for year 2023, by the research council of the University of Sri Jayewardenepura, Sri Lanka, 2024.
10. A special award in recognition of publishing in high-ranked indexed journals, representing the Faculty of Management Studies and Commerce, the University of Sri Jayewardenepura for year 2021, by the research council of the University of Sri Jayewardenepura, Sri Lanka, 2024.
11. The highest h-index of the Faculty of Management Studies and Commerce, the University of Sri Jayewardenepura for year 2018, by the research council of the University of Sri Jayewardenepura, Sri Lanka, 2019.
12. The highest citation award of the Faculty of Management Studies and Commerce, the University of Sri Jayewardenepura, for the year 2016, by the research council of the University of Sri Jayewardenepura, Sri Lanka, 2017.
13. The highest citation award of the Faculty of Management Studies and Commerce, the University of Sri Jayewardenepura, for the year 2015, by the research council of the University of Sri Jayewardenepura, Sri Lanka, 2016.
14. The best paper award for the track of sustainable manufacturing towards operations at the International Conference of Production and Operations Management Society (POMS),2018, Sri Lanka.
15. The best paper award for the marketing management track of the 6th Interdisciplinary Conference of Management Researchers conducted by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka in association with Emerald Publishing Group, Dec 2021.
16. The best paper award for the brand management and general marketing track at the 1st International Conference of Marketing Management (ICMM) 2020, Sri Lanka Institute of Marketing in collaboration with Emerald Publishing Group, Dec 2020 in Sri Lanka.
17. The best paper and presentation award in the marketing management track was awarded at the 2nd International Symposium of the Sabaragamuwa University of Sri Lanka, held on 12th July 2008.
18. The best paper for the track of finance and accounting in the 14th International Conference on Business Management (ICBM), Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, in Dec 2017.
19.SEDA award for outstanding performance in the course of teaching in higher education institutes, University of Colombo, Sri Lanka, 2007.

1. An editor, PLOS ONE, an international research journal indexed by Scopus, and Web of Science, since 2023 to date.
2. Senior Editor, South Asian Journal of Marketing, an Emerald publishing journal, since 2020 to date.
3. Reviewer and Mentor – For Fellow of Advance HE in the United Kingdom, attached to the Education Academy, De Montfort University, UK, since 2024.
4. Reviewer/Evaluator – Commonwealth Start-up Business Proposals in Africa, served for the Association of Commonwealth Universities, the UK, since 2024.
5. Mentor - Commonwealth Start-up Businesses in Africa, served for the Association of Commonwealth Universities, the UK, in 2025.
6. Deputy Head Faculty Research Ethics Committee – Faculty of Business and Law, De Montfort University, Leicester, UK, since Nov 2025.
7. Associate Editor of the SLIIT Business Review, an official journal of the Sri Lanka Institute of Information Technology, Sri Lanka. From May 2023 to May 2024.
8. Editor-in-Chief and Founding Editor of Asian Journal of Marketing Management, Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka, 2021- 2023.
9. Chairperson and Member – New Degree Programme Evaluation and Approval committee for the Non-State Sector Universities in Sri Lanka; appointed by the Ministry of Higher Education, Sri Lanka, 2019-2024.
10. Academic Coordinator – International Programmes, Sri Lanka Institute of Information Technology (SLIIT) Business School, Jan 2023 – Jan 2024.
11. Director – International affairs of the University of Sri Jayewardenepura, Sri Lanka, 2022.
12. Director – Academic reform committee, Sri Lankan Institute of Marketing (SLIM). May 2022 to May 2023.
13. Head – Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. April 2019 – April 2022.
14. Director – International affairs of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. 2018 – 2020.
15. Co-Editor-in-Chief, Journal of Business Research and Insights, earlier called as Vidyodaya Journal of Management, an official Journal of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka, May 2018 – Dec 2020.
16. Coordinator – Postgraduate Diploma in Marketing Management programme offered by the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka. 2014-2017.

• Fellow of Advance HE in the United Kingdom.
• Member of the Sri Lanka Institute of Marketing.
• Member of the Association of North American Higher Education International.

In the UK

A Co-investigator for a HEIF funded project on Green Logistic Practices of Manufacturers in the East Midland in the UK.

International Level

1. Completed with European (Sweden) academics: Digitalisation of supply networks in the clothing industry.
2. Completed with Australian academics in Deakin University and Monash University: Thriving workforce with autonomy.
3. Completed with Australian academics in the University of Queensland and Monash University: Social issues in the Agri-Food Supply Chains.
4. Completed with an Australian academic and a Sri Lankan academic in the University of Melbourne, and University of Sri Jayewardenepura: AI capability, organisational creativity, knowledge sharing and organisational performance in IT sector in South Asia.
5. Completed at the University of Sri Jayewardenepura in Sri Lanka: Healthy lifestyle of young consumers.
6. Completed at the University of Sri Jayewardenepura in Sri Lanka: Competitive capabilities and sustainability practices in the clothing supply networks.

1. Andrew Creed, P. G. S. Amila Jayarathne, Ambika Zutshi and Ananya Bhattacharya (2023) Thriving by autonomy: A multi-methods study of human resources, at the 36th ANZAM Conference held on 5th – 7th Dec 2023, Wellington, New Zealand.
2. Karunarathna N., Siriwardhane D R J, and Jayarathne P. G. S. A. (2022) ‘Extraordinary strains in food supply chains: A literature review on COVID 19 induced food supply chain disruptions and resilience’, 1st Australian International Conference on Industrial Engineering and Operations Management, Sydney, Australia, Dec 2022. DOI: 10.46254/au01.20220093
3. Kumarajeewa R A and Jayarathne P. G. S. A. (2021) ‘Improving children’ oral hygiene habits in Sri Lanka via gamification’ at the marketing management track of the 6th Interdisciplinary Conference of Management Researchers conducted by the Faculty of Management Studies, the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing Group, Dec 2021. (Awarded as the best paper of the track)
4. Kumarajeewa R A and Jayarathne P. G. S. A. (2020) ‘Antecedents of brand evangelism with special reference to ABC toothpaste in Sri Lanka’, 1st International Conference of Marketing Management (ICMM) conducted by Sri Lanka Institute of Marketing in collaboration with Emerald Publishing Group, Dec. 2020. (Awarded as the best paper of the track)
5. Dehigasthenna K M E I B, Jayarathne P. G. S. A. (2020) ‘The Impact of environmental concern and religiosity on sustainable consumption behaviour: with special reference to young generation in Colombo District in Sri Lanka, Research Symposium, Department of Marketing Management, University of Sri Jayewardenepura, ISSN 2659-2142.
6. Senarath P V, Jayarathne P. G. S. A. (2020) ‘The Influence of Leadership Styles on Marketing Performance in Business Firms in Sri Lanka’, Research Symposium, Department of Marketing Management, University of Sri Jayewardenepura, ISSN 2659-2142.
7. Jayarathne P. G. S. A. (2018) ‘Impact of destination image and satisfaction on word of mouth communication of tourists in Sri Lanka’, Global Conference on Business, Hospitality and Tourism Research Conference, 02nd – 05th Oct 2018 in Vietnam - full paper, ANAHEI Publishing.
8. De Silva H L M and Jayarathne P. G. S. A. (2018) ‘The impact of supplier development practices of retailers and buyer-supplier relationship on the performance of suppliers in the clothing industry in Sri Lanka’ International Conference on Industrial Engineering and Operations Management (IEOM), Bandung, Indonesia.
9. De Silva H L M and Jayarathne P. G. S. A. (2018) ‘Strengthening the Sri Lankan clothing supply chain’, International Conference of Production and Operations Management Society (POMS), Kandy, Sri Lanka. (Awarded as the best paper of the track- sustainable manufacturing towards operations- 2nd runner-up)
10. Kalansooriya, C.W., Jayarathne P. G. S. A. and Gunasekara, W.G.V. (2018) ‘Women in ensuring the urban food security for sustainability: a case of Sri Lanka’, Australia and New Zealand Academy of Management (ANZAM) Conference, Dec 2018 in Auckland, New Zealand, Publisher Massey University.
11. Sameera I H K, and Jayarathne P. G. S. A. (2018) ‘Acceptance of manufactured sand in Sri Lanka’, Research Conference, Department of Marketing Management, University of Sri Jayewardenepura, ISSN 2659-2142.
12. Warnasooriya W K D and Jayarathne P. G. S. A. (2018) ‘Risk and benefits perception and food security on consumption of street food in western province in Sri Lanka, Research Conference, Department of Marketing Management, University of Sri Jayewardenepura, ISSN 2659-2142.
13. Dewasiri, N. J., Weerakoon, Y. K. B., Azeez, A.A., Jayarathne, P. G. S. A. and Silva A. H. D. S. (2018) ‘The dividend puzzle’, 15th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, Sri Lanka.
14. Dewasiri, N.J., Weerakoon Banda, Y.K., Azeez, A.A., Jayarathne, P.G.S.A. and Weerasinghe, V.A. (2017) ‘Triangulation approach in finance research’, 14th International Conference on Business Management (ICBM), University of Sri Jayewardenepura, Sri Lanka. (Awarded as the best paper of the track)
15. Jayarathne P. G. S. A. (2017) ‘Mediating role of fashion consciousness on
cosmopolitanism and status consumption of young fashion consumers in Sri Lanka’, International Conference on Social and Behavioural Sciences, 14th Aug 2017 in Singapore.
16. De Sliva H L M and Jayarathne P. G. S. A. (2017) ‘Supplier development practices and its impact on the performance of clothing manufacturers in Sri Lanka’, iPURSE International Research Sessions, Peradeniya University Sri Lanka, Nov 2017.
17. De Sliva H L M and Jayarathne P. G. S. A. (2017) ‘The impact of supplier development practices of retailers on the performance of suppliers: an explanatory study based on the clothing industry in Sri Lanka’, 27th Anniversary of Asian Economic Symposium, Institute of World Economics and Politics, Chinese Academy of Social Sciences and Guangxi Normal University, Guilin, China.
18. Jayarathne P. G. S. A. and Warnakulasooriya B N F (2013) ‘Responsiveness capability in the international clothing industry: global quick response and planning postponement capabilities’, 10th International Conference on Business Management, Sri Lanka.
19. Jayarathne P. G. S. A. (2013) ‘Responsiveness capabilities in the international clothing industry: global quick response (GQR) practices’, Faculty of Management Studies and Commerce Research Session, Sri Lanka.
20. Jayarathne P. G. S. A. and MacCarthy B. L. (2013) ‘Responsiveness capabilities in the international clothing industry: comparing different supply network structures’, 20th EurOMA Conference, 7th – 12th June, Dublin, Ireland.
21. Jayarathne P. G. S. A. and MacCarthy B. L. (2012) ‘Postponement strategies in the international clothing industry: an empirical study’, 16th Cambridge International Manufacturing Symposium, 20 – 21 Sept, Cambridge, UK.
22. MacCarthy B. L. and Jayarathne P. G. S. A. (2011) ‘Supply network structures and responsiveness: diversity among the different types of clothing retailers’, 18th EurOMA Conference, 3 – 6 July, Cambridge UK. (Awarded as the best paper of the conference)
23. MacCarthy B. L. and Jayarathne P. G. S. A. (2010), ‘Network structures in the international clothing industry’, PRO-VE 2010 – 11th IFIP Working Conference on Virtual Enterprises, 11th -13th Oct, Saint-Etienne, France.
24. MacCarthy B. L. and Jayarathne P. G. S. A. (2010) ‘Supply network design and management for Global Quick Response (GQR) in the clothing industry’, 15th Cambridge International Manufacturing Symposium, 23rd – 24th Sept, Cambridge, UK.

Digitalisation and sustainability related projects in the manufacturing sector mainly with the apparel industry and with few retailing companies. 

1. Stuti Stuti - PhD student (2nd supervisor)
2. Laila Hussain - DBA student (1st supervisor)
3. Joy Deage - DBA student (1st supervisor)
4. Jennifer Amedzro - DBA student (1st supervisor)
5. Chowdhury - DBA student (1st supervisor)

Keynote addresses

• "Emerging Trends in Management and Social Sciences: Catalysing Change and Innovation," at the International Conference, March 21-22, 2025; organised by Surkhet Model College in collaboration with the Ministry of Social Development, Karnali Province, Nepal, and the University Grants Commission, Nepal.
• 'Navigating the Technology Driven Business Landscape' at the 4th International Conference in Marketing Management (ICMM) 2023 organised by the Sri Lanka of Marketing (SLIM), 14th Dec 2023 at Colombo.
• 'Unleashing the Power of Research: Navigating the Technology- Driven Business Landscape' at the MIMANSA 2023 - 2nd International Research Conference organised by Sri Balaji University, Pune in collaboration with the Association of Indian Management Schools on 18th March 2023.

Guest speeches on

• 'Digital Marketing, Evolution of Revolution' at the International Research Symposium on Organising Today for the Digital Marketing of Tomorrow, organised by the Jindal Global Business School and O.P. Jindal Global University, India, on 27th Oct 2023.
• 'How to Write a Journal Paper' for Ph.D. students in the INDIRA GROUP OF INSTITUTES, PUNE, India, on 3rd March 2023.
• 'Triangulation Approach for Relationship Marketing Research' at the International Research Symposium on Positioning the Future Marketing Strategies through Relationship Marketing Research, organised by the Jindal Global Business School and O.P. Jindal Global University, India; 3rd March 2023.
• 'Triangulation Approaches for Research' at the Online Winter Business School at the Poddar Management and Technical Campus, India. 3rd Jan 2023.
• 'Systematic Literature Review' for Indra Global Research Mentoring Series 2022 organised by the Indira Institute of Management, Pune, India for its academics on 23rd Dec 2022.
• Webinars on Triangulation Approaches in Research, 31st July 2020, and on The Rationale for Methodology Selection, 27th May 2021, in collaboration with Emerald Publishers (India).

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