Mrs Kaye Herriott

Job: Senior Lecturer in Fashion Marketing and Promotion

Faculty: Arts, Design and Humanities

School/department: School of Fashion and Textiles

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 01162577183



Personal profile

I am a Senior Lecturer in Fashion Marketing and Promotion on the Fashion Buying with Marketing BA (Hons) degree at De Montfort University. I have been a lecturer since 2014.

My background involved working in the fashion industry for high street retailer Next PLC as a Directory Product Manager on different departments including; menswear, branded and childrenswear over an 18 year period. My time began as a placement student for a year as a Menswear Design Assistant, whilst studying a BA (Hons) Fashion Design with Technology at Manchester Metropolitan University.

In my latter role at Next I was responsible for the co-ordination and creation of the Next Directory pages and online. The role involved all creative and strategic planning aspects f putting the book together including selecting product for the directory and online, paginating the pages, designing the initial layout and photoshoot concept, selecting models, editing shots, approving art-worked spreads and managing the critical path and budgets.

In 2018/19 I had a regular fashion slot on Radio Leicester talking about current fashion trends and discussing the state of the high street. I was interviewed by various Radio Leicester presenters including; Jonathan Lampon, Ady Dayman, Ed Stagg, Martin Ballard and Jimmy Carpenter.

I am an avid follower on Linkedin which helps me keep in touch with industry leaders to help me create an engaging teaching experience through guest lectures, visits, live projects and post jobs to students. 

I am currently carrying out the role of External Examiner for the Fashion Promotion BA (Hons) at University of Central Lancashire.

Research interests/expertise

My expertise lies in all things relating to fashion marketing and promotion. I’m particularly interested in the future of fashion retail/marketing involving the use of technology as they are two of the fastest moving industries, which keep it exciting.

Areas of teaching

I teach Fashion Marketing, and Fashion Management across the three years and train CAD on Adobe In Design.

I also work with the mental health department planning a programme of presentations for the students on mental health and well being and who may need help and guidance settling into student life.


Foundation in Art and Design 
BA (Hons) Fashion Design with Technology
Post Grad Certificate in Higher Education
Teacher Fellow of the Higher Education Academy

Courses taught

BA (Hons) Fashion Buying with Marketing

Honours and awards

In 2019 I was nominated for the Vice Chancellors Distinguished Teaching Award

Membership of professional associations and societies

Association of suppliers to the British clothing industry (ASBCI)