Dr Jacqui Norton

Job: Associate Professor and Subject Leader in Arts and Festivals Management, Global Arts Management and Cultural Events Management

Faculty: Arts, Design and Humanities

School/department: School of Humanities and Performing Arts

Address: De Montfort University, The Gateway, Leicester, UK, LE1 9BH

T: +44 (0)116 250 6216

E: jnorton@dmu.ac.uk

W: https://www.dmu.ac.uk/arts


Personal profile

Jacqui has over 25 years’ experience working in the UK music industry.  Jacqui’s professional experience began at Warner Chappell Music Ltd, one of the leading UK music publishers.  She progressed to Copyright Manager at Chrysalis Music Ltd. With a total of eight years within music publishing behind her, she decided the time was right to change direction and joined Zomba Production Music, (now part of Universal Music). During her time with ZPM Jacqui had full responsibility for organising their overseas conference in Paris, and as Production Manager oversaw the post-production of approximately 100 albums a year! 

Jacqui has also been on the adjudication panel for the heats of Song for Europe and sat on the panel for the British Academy of Songwriters, Composers and Authors (now Ivors Academy) “Song Doctors” and “Songfest”.

In addition to this, she has worked closely with artists/composers as diverse as Lee Ryan (Blue), James Taylor Quartet, Luke Vibert and Grammy Award winner Steve Sidwell.

During November 2003, Jacqui established a music industry consultancy business and clients included BMG and Non-Stop Music (USA).  She continues to assist songwriters and recording artists today.  Working closely with the Wellingborough Hindu Community, Jacqui took on the role of Events Manager for the local Mela Festival; the headline act was The Thirst, the first band to sign to Ronnie Woods record label!  Returning to her roots on the subject of copyright she has worked alongside World ORT to clear music for a project reflecting on ‘the role of music in the Holocaust.’ Jacqui has also been a Director for an annual ‘boutique’ festival, commemorating the Wellingborough Diggers.

Jacqui runs workshops relating to the UK music industry for prisoners. As part of the DMU and HMP Leicester partnership, Jacqui leads and facilitates an annual two-week arts’ festival behind bars for HMP residents.  During the pandemic Jacqui recorded and launched her music industry course for prisoners, with creative partner Megg Nicol via in-cell television, Wayout TV. The arts’ festival was also transformed into 8 episodes and aired via Wayout TV. The arts festival, Talent Unlocked presents opportunities for students and colleagues to participate.   

Publications and outputs

Norton, J (2015)  “The Diggers' Festival: Organising a Community Festival with Political Connotations" in Focus on Festivals: Contemporary European Case Studies and Perspectives, Oxford: Goodfellow Publishers Ltd 

Research interests/expertise

Jacqui’s’ PhD is in Arts Management.  The research relates to evaluating the arts.  The case studies were delivered as song-writing workshops with young people and adults experiencing different degrees of social exclusion.  The evaluation tool; The FiLTER Model evaluates ‘specific skills’ and changes over time and is transferable for all art disciplines. Jacqui already has evidence of impact as third parties are now using her Model to evaluate their work.

Through practical and academic work Jacqui has also expertise and research interest in the UK popular music industry, Production Music and music copyright.

Areas of teaching

  • Cultural Events Design (Undergraduate)
  • International Research Visit/International Cultural Policy (Undergraduate)
  • Dissertation (Undergraduate)
  • Music Industry Management (Undergraduate)
  • Live Music Events (Postgraduate)


  • PhD in Arts Management, De Montfort University
  • Senior Fellow of The Higher Education Academy
  • PGCertHE, De Montfort University
  • MA in Audio Technology, Thames Valley University

Courses taught

  • Arts and Festivals Management BA (Hons)
  • Global Arts Management BA (Hons) Level 6 Top-Up
  • Cultural Events Management MSc

Membership of external committees

Director of Park Street Music Community Interest Company July 2009 - April 2014.

Forthcoming events

Arts in Prisons programmed annual event in the Cultural Exchanges Festival. 

Talent Unlocked two-week arts’ festival behind bars.

Conference attendance

June 2019 – Invited to participate at the Arts in Corrections Conference hosted by the California Lawyers for the Arts and the Williams James Association at Santa Clara University, USA. Title of presentation “Talent Unlocked Arts Festival and Evidence of Impact Using the FiLTER (Evaluation) Model

June 2015 - Invited to participate at the Arts in Corrections Conference hosted by the California Lawyers for the Arts and the Williams James Association at San Francisco University, USA. Title of presentation “The FiLTER Model and the Importance of Intellectual Property with Reference to Song-writing Activities

Consultancy work

2008/2009:  Wrote a scoping research paper in relation to the market demand for a music industry management UCPD course in the East Midlands.  The report was funded by the Skills for Sustainable Communities Lifelong Learning Network (SSCLLN) and highly commended.


Professional esteem indicators

Oct. 2018 – Sept. 2022 External Examiner Goldsmiths University, London. BA (Hons) Arts Management.

Oct. 2013 – Sept. 2017 External Examiner British and Irish Modern Music Institute/University of Sussex (Brighton and Manchester institutes). BA Events Management and BA Music Business.

Dec. 2014 – External Validation Panel Member – Undergraduate Music Management Programme, Southampton Solent University.

Jacqui Norton