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Call us on +44 (0)116 257 7000 or WhatsApp on 07970 655 800 to find out if you're eligible for an offer to start this September.

DMU Clearing

Undergraduate courses/ Media courses/ Digital Media and Content Creation

Key facts

Typical offer

UCAS points:

112

A Level:

BBC

BTEC:

DMM

Contextual Offer:

Minimum of one to two grade reduction from our typical offer. Full details at dmu.ac.uk/contextual

Key facts

Duration:

3 yrs full-time

Study mode:

Full-time

UCAS code:

Institution code:

D26

See all the key facts and full entry requirements

Typical offer

UCAS points:

112

A Level:

BBC

BTEC:

DMM

Contextual Offer:

Minimum of one to two grade reduction from our typical offer. Full details at dmu.ac.uk/contextual

UCAS code

Duration

Three years full-time

Study mode

Full-time

See all the key facts and full entry requirements

Today's media organisations need creators who can produce compelling content and understand the audiences they serve. This programme develops both.

Overview

Prepare for a career within the rapidly evolving creative and digital media industries. Combining practical production skills with audience insight, communication strategy, and emerging technologies, you will learn how to create engaging content across video, audio, photography, social media, broadcast, and digital campaign platforms.

You'll develop your skills through hands-on experience using industry-standard facilities, software, and professional workflows, while building a portfolio of creative work that reflects contemporary industry practice. From producing multimedia content and live-streamed productions to developing digital campaigns, exploring AI-assisted content creation, and understanding how audiences interact with media, you'll graduate with the technical, creative, and strategic skills needed to succeed across the modern media landscape.

On this course, you will:

  • Create content across multiple platforms: develop practical skills in video production, photography, podcasting, live streaming, and digital storytelling for contemporary audiences.
  • Learn from experienced media professionals and creative practitioners: benefit from teaching expertise across content creation, broadcasting, journalism, photography, audio production, communication strategy, and digital media industries.
  • Develop industry-ready production skills: gain experience using professional equipment, creative software, and workflows including camera operation, editing, studio production, post-production, and digital publishing.
  • Explore audiences, social media, and digital communication: understand how content is created, distributed, and interpreted across platforms, developing strategies that engage specific audiences.
  • Engage with emerging technologies: explore AI-assisted content creation, ethical digital production, and the impact of new technologies on creative industries.
  • Build a professional creative portfolio: produce industry-focused projects, respond to creative briefs, and develop work that demonstrates your specialist interests and career ambitions.

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What you will study

Block 1: Photography and Video Foundations

Develop core skills in camera operation, lighting, composition, visual storytelling, and editing across photography and video production. You will explore creative approaches to image-making, learn professional production techniques, and develop the ability to create engaging visual content for contemporary digital platforms.

Block 2: Livestreaming Video

Learn television studio production, multi-camera workflows, directing, vision mixing, and live-streaming production. You will gain practical experience working within a studio environment, developing skills in planning, producing, and delivering live content while understanding the professional roles involved in broadcast and online streaming.

Block 3: Podcast Production Foundations

Produce engaging radio and podcast content while developing skills in audio recording, editing, storytelling, and production workflows. You will explore studio-based audio production, interviewing techniques, sound design, and digital publishing methods to create content for contemporary audiences.

Block 4: Social Media Audiences and Representation

Explore how media content is created, shared, and interpreted while developing an understanding of audiences, representation, and digital communication. You will examine how social platforms influence storytelling, identity, and engagement while learning how to create meaningful content for diverse communities.

Block 1: Content Strategy and Digital Campaigns

Learn how organisations develop integrated content strategies across multiple platforms and audiences. You will explore campaign planning, audience engagement, platform-specific communication, and digital content workflows to create effective media strategies for contemporary brands and organisations.

Block 2: Choice of modules

Choose one of the following: 

Professional Podcast and Radio Production

Develop advanced audio production skills through the creation of professional podcast and radio content. You will explore factual storytelling, interviewing, editorial decision-making, studio production, and digital distribution while developing content suitable for contemporary audio platforms.

Commercial Photography and AI Content Creation

Develop professional commercial photography skills while exploring emerging AI-assisted content creation workflows. You will learn how photography, branding, and artificial intelligence can be combined to produce engaging visual content, while critically considering issues of creativity, ethics, authenticity, and professional practice.

Block 3: Choice of modules

Choose one of the following:

Live Broadcast and Studio Production

Develop advanced skills in live television and studio production through multi-camera workflows, studio management, directing, and broadcast operations. You will gain experience producing complex live content while working collaboratively within professional production roles and environments.

Media, PR and Brand Communication

Explore how organisations use media, public relations, and strategic communication to build relationships with audiences. You will develop skills in campaign planning, brand messaging, reputation management, and creating effective communication strategies across digital platforms.

Block 4: Creative Media Agency Practice

Work within a simulated media agency environment to deliver content for industry-style briefs and clients. You will develop professional production skills through collaborative projects, managing creative workflows, responding to client requirements, and building experience of industry expectations and deadlines.

As part of this course, you will have the option to complete a paid placement year which offers invaluable professional experience.

Our award-winning Careers Team can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Block 1: Research and Audience Insight for the Major Project

Develop research, audience analysis, and project planning skills to support your final major project. You will explore research methods, audience behaviour, and creative development approaches to produce an informed proposal that guides your independent production.

Block 2: Choice of modules

Choose one of the following: 

Advanced Commercial Video Production

Develop advanced video production skills for commercial, promotional, and advertising contexts. You will explore professional cinematography, advanced editing workflows, colour grading, and production techniques to create high-quality video content for contemporary media industries.

Digital Campaign Strategy and Leadership

Develop advanced skills in designing and leading integrated digital campaigns. You will explore audience data, strategic communication, brand positioning, and campaign management while developing the leadership skills required to deliver effective media strategies.

Block 3: Choice of modules

Choose one of the following: 

Advanced Creative Audio and Radio

Develop specialist audio production skills through advanced radio, podcast, and digital audio projects. You will explore creative storytelling, documentary approaches, sound design, and professional production workflows to create engaging content for contemporary audiences.

Advanced Commercial Photography and Creative Branding

Develop advanced photographic and creative direction skills for professional branding and commercial contexts. You will create sophisticated visual campaigns while exploring creative strategy, client relationships, audience engagement, and professional portfolio development.

Block 4: Major Project and Professional Portfolio

Produce a substantial, independent creative project and portfolio aligned with your chosen specialism. You will apply your technical, creative, and strategic skills to develop professional-quality work that demonstrates your individual identity and prepares you for future employment or further study.

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

This programme combines creative production, audience understanding and professional practice to prepare you for a career in the digital media sector.

You will develop practical skills in:

  • Video production and broadcasting
  • Radio, podcasting, and audio production
  • Photography and visual storytelling
  • Social media content creation
  • Audience research and analytics
  • Digital marketing and campaign development
  • Public relations and brand communication
  • Live streaming and broadcast production
  • Commercial content creation
  • Professional portfolio development

Throughout the programme, you will work with industry-standard equipment, collaborate on creative projects, work on professional briefs and build a portfolio that showcases your skills to future employers.

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Our facilities

TV Production Studios

This multi-camera facility enables students to develop industry-standard techniques and practices.

TV Production Studios

Digital Technology Learning Hub

Designed to meet the growing demand for advanced digital skills, preparing graduates for highly skilled roles.

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Our expertise

The programme is delivered by a team of experienced academics, creative practitioners, and industry professionals with expertise across digital content creation, video production, photography, broadcasting, podcasting, journalism, communication strategy, public relations, and audience engagement. Drawing on extensive academic and professional experience, the teaching team combines research-informed practice with current industry knowledge to support students in developing the creative, technical, and strategic skills required for success within the evolving digital media landscape. Through specialist teaching, industry-informed projects, and professional guidance, students benefit from a diverse range of expertise reflecting the breadth of contemporary creative industries.

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Mike Mayes

Senior Lecturer

Mike is an experienced Senior Lecturer and accomplished film and television production specialist, with a professional background working with UK broadcasters and film studios. He brings extensive expertise in cinematography, editing, colour grading, motion graphics, and lighting; using industry-standard production and post-production practices to empower students to realise their creative visions.

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Adam Solodujin

Senior Lecturer

Adam is a seasoned Senior Lecturer and adept creative practitioner. He possess a wealth of experience in orchestrating and executing high-stakes advertising campaigns across diverse platforms, and brings a wealth of expertise in content creation, videography, and proficient editing.

What makes us special

dmu global

DMU Global

Our innovative international experience programme, DMU Global, aims to enrich studies, broaden cultural horizons and develop key skills valued by employers. Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year. Whether you’re exploring Berlin’s media heritage, producing documentaries in Bali, or discovering the inner workings of NBC Studios in New York, these experiences will enrich your understanding of global media and create lasting memories.

Where we could take you

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Block teaching

You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time.

You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.

graduate careers

Graduate careers

The digital media industry is constantly evolving, creating exciting opportunities for graduates who can combine creativity, technical expertise, and audience understanding. This course prepares you for careers where you can produce, manage, and develop content across multiple platforms, from broadcast and podcasting to social media, commercial campaigns, and brand storytelling.

You could progress into roles such as Content Creator, Video Producer, Podcast Producer, Multimedia Journalist, Social Media Manager, Digital Marketing Executive, Creative Producer, Communications Officer, or Content Strategist, working within creative agencies, broadcasters, media organisations, brands, public sector organisations, or as an independent creative practitioner.

Take your next steps

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Find out about Leicester

We’re a campus-based university situated in the city centre, with the hub of activity in Leicester right on your doorstep - we’re one of the few universities in the UK where you’re getting the best of both worlds.

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Open Days - Book your place

We’d love to welcome you to one of our university Open Days where you can see for yourself what we have to offer.

How to apply

Home/UK student

This programme is not currently available through UCAS, register your interest and we'll be in touch with when you can apply and how you can get involved at DMU.

Register your interest
Save these details for your application.
Programme title:
Digital Media and Content Creation BA (Hons)
Programme code:

Apply directly as an international student

Find out more and apply
  1. Visit DMU’s international section and select the course you wish to apply for as an undergraduate or postgraduate student.
  2. Prepare your documents - gather the essentials:
    • Academic transcripts and certificates
    • Personal statement
    • English language proficiency evidence (e.g., IELTS)
    • Portfolio (if required by the course)
    • Copy of your passport
  3. Complete the application - submit via the DMU Online Portal
  4. Submit the application and supporting documents - you can still receive a conditional offer even if some documents will follow later
  5. Application review and offer - DMU’s Admissions team will assess your application and issue:
    • A conditional offer (pending remaining docs, test results, etc.)
    • Or an unconditional offer, if all requirements are fulfilled

Related courses

3D Animation and Visual Effects BSc (Hons)

Film Studies BA (Hons)

Filmmaking BA (Hons)

Journalism BA (Hons)

Media and Communication BA (Hons)

Media Production BSc (Hons)

Key facts

Course title

Digital Media and Content Creation

Award

BA (Hons)

UCAS code

Institution code

D26

Study level

Undergraduate

Study mode

Full-time

Start date

September 2027

Duration

Three years full-time

Fees

2026/27 UK tuition fees:
£9,790

2026/27 international tuition:
£16,800

Fees in subsequent years may rise. See the undergraduate tuition fees page for details

Additional costs

Entry requirements

Typical offer

UCAS points:

112

A Level:

BBC

BTEC Extended Diploma:

DMM

Contextual Offer:

DMU operates a generous contextual offer for students from underrepresented backgrounds in Higher Education.

This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual

T Levels:

Merit

Access to HE:

Pass with 30 Level 3 credits at Merit

International Baccalaureate (IB):

26

GCSEs:

5 x GCSEs at grade 4/C or above including English and Maths

English language requirements

If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Additional costs

The core textbooks for all modules are available in the Kimberlin Library, and journal articles in your reading lists are also mostly available electronically from your myDMU login.

Some students like to purchase their own text books or print course documents and we suggest allowing approximately £200 per year for this.

All students are required to pay for their DBS check if required for your programme or placement.

In addition students will be required to pay for their travel costs to placements or project locations.

All students are provided the opportunity to participate in DMU Global trips. These trips are subsidised by the university, and the cost and subsidy varies by location.

Learn more about fees and funding information.