Key facts

Entry requirements

Top-up programme

Full entry requirements

UCAS code


Institution code



One year full-time

One year full-time for September intake and two years part-time for September intake.


2024/25 UK tuition fees:

2024/25 international tuition:

Additional costs

Entry requirements

Top-up programme

Full entry requirements

UCAS code


Institution code



3 yrs full-time

Three years full-time, four years full-time with a placement. Six years part-time


2024/25 UK tuition fees:

2024/25 international tuition:

Additional costs

Realise your creative and individual potential within Fashion Management and learn the key skills needed to pursue a career in this dynamic and exciting industry.

This top-up programme is designed for Level 5 students who have completed education to an HND level (Level 5) in the UK or hold an international equivalent qualification in an Art & Design or Business subject, wishing to gain a BA (Honours) qualification in Fashion Management in one year.

The focus of the programme is on fashion business and management, and you will learn about fashion buying, marketing, innovation and entrepreneurship to equip you with a thorough understanding of the product development management process from product conception to point of sale. The curriculum concludes with an individual industry-focused major research project, with the flexibility to tailor your project towards either Marketing, Management, Buying or Trend in order to pursue your own area of interest.

Completing this programme will give you the chance to progress to the Fashion Management with Marketing MA at DMU, gaining two degrees in two years.

  • Understand the key elements of fashion business and management including product innovation, intellectual property law, business planning and entrepreneurship.
  • Develop key buying skills such as range planning, range building, negotiation and range analysis to produce a profitable and commercial fashion range.
  • Explore contemporary issues within the global fashion market place including consumer behaviour, segmentation, online and off-line fashion promotion.
  • Develop entrepreneurial skills and learn how to write your own business plan for a product or business idea, considering marketing strategies, launching the product and financial forecasting.
  • Our strong links with industry provide opportunities including guest lectures, work experience, placements and live projects.

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What you will study

Fashion Marketing

As consumers and markets evolve, retailers have to adapt to remain successful. The degree of change can be minimal, or could involve a complete transformation. For example: Chelsea Girl to River Island, Tom Ford's re launch of Gucci or Christopher Bailey's launch of Burberry's 'Ready to Wear' collection.

The first part of this module is based on research to review and establish new innovations in global retailing, visual merchandising, promotional techniques and new directions in consumer demand. The impact of external factors on retailing will also be considered and you will develop your skills in computer aided design (CAD).

From this research you will recreate a strategy for a relaunch of a particular store or brand. This could include new market positioning, new direction towards consumers and in store concepts from the product direction to the design of the interior space.

Assessment: 5000 word marketing plan, 100%

Fashion Buying Management

This module examines the process of buying and selling product from a variety of angles to include both the retailer and customer's perspective. You will consider the changing face of the industry in relation to the impact of technology and sustainable business practices.

The module encompasses the buying cycle and explores the buying function in more detail, as well as the relationship with merchandising, technology and commercial practice. An appreciation of the role of visual merchandising is also explored through a combination of practical and theoretical exercises. You are also introduced to global sourcing and the relevant ethical and environmental implications.

You will develop key skills associated with the role of buying including costing, negotiation, strategy and range planning.

Assessment: 5000 word reflective report, 100%

Fashion Business

Fashion Business explores the impact of sustainability and design innovation within the context of new product development within the fashion industry. A combination of theory and practice will be used to develop a contextual understanding of how new and innovative fashion products are conceived, developed and ultimately brought to market.

A crucial stage in the new development process is design protection and copyright law. You will gain an appreciation of the scope and value of design protection and how intellectual property law can be used to protect innovative products. You will be required to conduct research in order to identify an innovative fashion product. You will critically analyse the product against sustainability and innovation criteria, drawing upon taught material within the module to make recommendations for further enhancements.

As the module progresses, you are given the opportunity to synthesise learning through a simulated entrepreneurial task with a focus on design innovation and sustainability. You will research and identify an original, innovative and sustainable product idea and formulate a business plan around their concept to include product design, product strategy, sale and marketing strategies and financial forecasting. The module concludes with you partaking in a ‘pitch deck’ style presentation whereby you will present your product idea and justify your required level of funding.

Assessment: Presentation, 40%. 5000 word business plan, 60%

Research Project

This module is the culmination of your studies to date and will develop your research skills and experience. The project will take the form of a 6000-8000 word dissertation based on original research in an area of your choice from; trend, fashion buying, fashion business or fashion marketing.

We will support you through lectures and seminars on areas such as research methods, data collection, analysis, reporting methods, presentation, citation and referencing. You will also have regular meetings with your supervisor.

Assessment: 6000-8000 word dissertation

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.


You will be taught through a combination of lectures, tutorials, seminars, guest lectures, practical workshops, group work, self-directed study and site visits. Assessment is through coursework including presentations, essays and reports. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final research project at the end of the year.

Contact hours

You will normally attend around 12 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

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Our expertise

We are one of the country’s most sustainable fashion and textiles schools (Green Gown Awards, 2021) and one of the best fashion schools in the world for 2022 and 2023 (CEOWORLD, 2023). 

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Fiona Bailey

Programme Leader for Fashion Management BA (Hons)

Senior Fashion Business Lecturer with extensive fashion buying and project management experience, including the London 2012 Olympics sponsorship program. Entrepreneurial background founding the sustainable luxury brand Kingdom of Origin. Research focus on Gen Z's online behaviour and fashion innovation in mass-market retail. Co-authoring a fashion innovation textbook and consulting for brands and retailers on innovation and digital search strategies.

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Abbie Swinfield

Senior Lecturer in Contour Fashion

Abbie combines a wealth of industry experience as a lingerie and swimwear designer with a passion for teaching. Her career includes designing for Urban Outfitters, Topshop, Knickerbox, Oliver Bonas, Ann Summers, and Ted Baker. She has a student-centred teaching approach, focusing on skill development in design, trends, illustration, CAD, and entrepreneurship. Her dedication to student success is evident in her integration of industry insights and practical experiences while ensuring students feel safe and supported.

Our facilities

The creative industries require imaginative graduates who can develop new ideas and products. Students use our sophisticated and contemporary workshops, labs and studios to experiment and test in the same way they will in industry.

Vijay Patel Building

Our award-winning Vijay Patel building has been designed to provide the space and facilities where all of our art and design students can develop their ideas and flourish. It is home to a wide range of resources and facilities, including:

  • Fashion studios: The building has a number of fashion studios, where students can design, create, and prototype their garments.
  • Textile workshops: The building has a number of textile workshops, where students can learn how to work with a variety of textiles, including fabrics, yarns, and fibers.
  • Fashion technology labs: The building has a number of fashion technology labs, where students can learn how to use a variety of fashion technology, including CAD software, pattern-making software, and sewing machines.
  • Exhibition spaces: The building has a number of exhibition spaces, where students can showcase their work.

The creative industries require imaginative graduates who can develop new ideas and products. Students use our sophisticated and contemporary workshops, labs and studios to experiment and test in the same way they will in industry, while the open and transparent spaces in the building encourage collaboration between disciplines. In doing so, the building prepares students for industry and helps develop them as future leaders in their respective fields.

The building is striking and innovative, with a large central atrium filled with natural light. It has a variety of teaching and learning spaces, studios, workshops, and exhibition spaces.

It is a major landmark on the De Montfort University campus and provides students and staff with the space and resources they need to thrive.

Accreditations and awards

Ranked as one of the best fashion schools in the world for 2022 and 2023 (CEOWORLD, 2023) and in the top 10 in the UK for 'career after 15 months' (The Guardian University Guide 2022), our innovative and widely-respected courses help prepare students for fulfilling futures in this fast-paced industry.

Green Gown Award logo

Green Gown Award

The School of Fashion and Textiles won the Next Generation Learning and Skills Award in the Green Gowns Awards 2021 and received global recognition in the International Green Gown Awards 2022. These awards are the gold standard for sustainability in universities around the world and this puts DMU at the forefront of sustainable fashion and textiles education in the UK. Sustainability is at the heart of our curriculum and teaching, empowering our students to be agents of change within the industry.

UK Fashion and Textiles Association logo

UK Fashion and Textiles Association

We are members of the UK Fashion and Textiles Association which ensures our teaching stays up to date with the latest developments in the sector and provides valuable industry links that enhance our courses.

Where we could take you


DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

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Graduate careers

This course is designed for those who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, product development, product management, sourcing and fashion marketing. It will also prepare you to work in a retail head office as well as sourcing offices and the extended supply base. The entrepreneurial skills gained on the course will provide an excellent platform to launch your own fashion business or product idea.

You will also have the opportunity to go onto study Fashion Management with Marketing MA at DMU, gaining two degrees in two years.

Course specifications

Course title

Fashion Management (Level 6 Top Up)


BA (Hons)

UCAS code


Institution code


Study level


Study mode



Start date

September 2024


One year full-time for September intake and two years part-time for September intake.


2024/25 UK tuition fees:

2024/25 international tuition:

Additional costs

Entry requirements

Typical entry requirements

This is a top-up programme available to students who have already completed a:

  • Year two (Level 5) of a Fashion, Textiles or Business - related degree course; or
  • HND course in Fashion, Textiles or Business; or
  • Foundation degree in a related Fashion or Textiles discipline

We welcome applications from mature students with non-standard qualifications, providing they have relevant experience to complement their qualifications

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Additional costs

Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs, which for this programme could include the following:

  • Field trips or visits: £30 - £100 depending on location and type of visit
  • Art and Design materials; £50 - £100 if you choose ‘trend’ as the subject of your negotiated final project

Learn more about fees and funding information