Business and Marketing BA (Hons)

Learn and develop essential skills in marketing, business and entrepreneurship on an accredited course that allows you to shape your learning to suit your interests.

Overview
Structure and assessment
Facilities and features
Opportunities and careers
more about your DMU
Contact us

Overview

An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.

In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.

The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.

Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.

Key features

Study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner.
Enjoy an international experience linked to your studies with our DMU Global programme. Current marketing embedded trips are ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco.
Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
Our alumni are employed by leading brands in graduate jobs, with recent successes including roles as a marketing executive at Barratt Developments, graduate trainee at EE and loyalty marketing executive at Homebase.
Pitch a business idea to real-life entrepreneurs, with the chance to win a cash prize to help set up your venture, through our annual Fox’s Lair competition. This is for first year students, as part of the Introduction to Entrepreneurship and Enterprise module.
With a wide range of modules to choose from in your second and third year, you can tailor your degree to suit your aspirations.

More courses like this:

Advertising and Marketing Communications BA (Hons)
International Marketing and Business BA (Hons)
Marketing BA (Hons)

UK/EU
International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2020/21 tuition fees will be £9,250

Find out more about tuition fees and available funding.

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

How to apply

Submit a study-related enquiry

Key facts for international students

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2020/21 tuition fees will be £13,750

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

How to apply

Application guidance document

Submit a study-related enquiry

Entry criteria

Entry criteria

Typical offers at 112 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC)
Five GCSEs at grades A–C including English Language and Maths
Pass Access with 30 Level 3 credits at Merit (or equivalent)

English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

We will normally require students to have had a break from full time education before undertaking the Access course
International Baccalaureate: 26+ Points

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language, an IELTS core of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

UCAS Tariff changes

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff. Find out more.

Structure and assessment

Year 1

Year 2

Plus option modules from the following indicative list:

Business Research and Analysis
European Business Issues
The Creative Art of Selling and Negotiation
Business Law
Consumer Behaviour
Direct and Digital Marketing
International Marketing
Advertising and Promotion
Marketing Research
Sustainability Marketing
Sports Marketing*

Year 3

Plus option modules from the following indicative list:

Crisis and Business Continuity Management
Strategy and Management Dissertation
Creative Management and Marketing
Perspectives on Creative Leadership
Marketing of Services*
Marketing Analytics*
Retail Marketing
Marketing Dissertation
E-Marketing
Global Consumer Cultures: Critical Perspectives
Global Marketing Strategies
Customer Management
The Brand Portfolio
Reflective Business Practice*

Note: These modules are indicative and based on the current academic session. Exact modules may vary in order to keep content current. Course information is correct at the time of publication and is subject to review.

*Please note that the module options 'Sports Marketing', 'Marketing of Services', 'Marketing Analytics' and 'Reflective Business Practice' are not currently available for the academic year 2020/21 due to issues arising from the COVID-19 pandemic.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

Exam: 28%
Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

Chartered Institute of Marketing (CIM) Accredited Study Centre
Institute of Direct Marketing (IDM) Key Educational Partner

Facilities and features

Hugh Aston Building

You will be taught in our purpose-built Hugh Aston Building equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work, and high-spec IT labs installed with professional software.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available.

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose.

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub.

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

Placements

During this course you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career.

Our careers programme DMU Works can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement.

Previous students have taken up placements in the private, public and not-for-profit sectors, including some international posts, with leading companies such as Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike and Saint Gobain.

Luke secured a job with FTSE 100 company Smurfit Kappa as a customer service project manager after benefitting from the guidance of the DMU Works team. Find out more.

DMU Global

Our innovative international experience programme DMU Global aims to enrich your studies and expand your cultural horizons, helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK-based activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021.

Business and Marketing students have recently visited India as part of the Brand Management module. They have also travelled to Silicon Valley in California, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

Graduate careers

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Recent graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.