Business and Marketing BA (Hons)

Learn and develop essential skills in marketing, business and entrepreneurship on an accredited course that allows you to shape your learning to suit your interests.

Overview
Structure and assessment
Facilities and features
Opportunities and careers
more about your DMU
Contact us

Overview

An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.

In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.

The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.

Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.

Key features

Study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner.
Enjoy an international experience with our DMU Global programme. Recent course-related trips have seen Marketing students visit New York, Vietnam, Copenhagen, Athens and Hong Kong. 
Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
Our alumni are employed by leading brands in graduate jobs, with recent successes including roles as a marketing executive at Barratt Developments, graduate trainee at EE and loyalty marketing executive at Homebase.
Pitch a business idea to real-life entrepreneurs, with the chance to win a cash prize to help set up your venture, through our annual Fox’s Lair competition. This is for first year students, as part of the Introduction to Entrepreneurship and Enterprise module.
With a wide range of modules to choose from in your second and third year, you can tailor your degree to suit your aspirations.

More courses like this:

Advertising and Marketing Communications BA (Hons)
International Marketing and Business BA (Hons)
Marketing BA (Hons)

UK/EU
International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2020/21 tuition fees will be £9,250

Find out more about tuition fees and available funding.

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

How to apply

Submit a study-related enquiry

Key facts for international students

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2020/21 tuition fees will be £13,750

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

How to apply

Application guidance document

Submit a study-related enquiry

Entry criteria

Entry criteria

Typical offers at 112 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC)
Five GCSEs at grades A–C including English Language and Maths
Pass Access with 30 Level 3 credits at Merit (or equivalent)

English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

We will normally require students to have had a break from full time education before undertaking the Access course
International Baccalaureate: 26+ Points

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language, an IELTS core of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

UCAS Tariff changes

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff. Find out more.

Structure and assessment

Year 1

Year 2

Plus option modules from the following indicative list:

Year 3

Global Consumer Cultures: Critical Perspectives
Marketing Planning and Management

Plus option modules from the following indicative list:

* Only applicable to those students who have undertaken a placement year

** Only applicable to those students who have undertaken 'Business Research Issues and Analysis' or ‘Marketing Research’ in the second year.

Note: These modules are indicative and based on the current academic session. Exact modules may vary in order to keep content current. Course information is correct at the time of publication and is subject to review.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

Exam: 28%
Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

Chartered Institute of Marketing (CIM) Accredited Study Centre
Institute of Direct Marketing (IDM) Key Educational Partner

Facilities and features

Hugh Aston Building

You will be taught in our purpose-built Hugh Aston Building.

Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.

Library services

The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.

The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.

Campus Centre

The current home of De Montfort Students' Union (DSU), Campus Centre, has been completely refurbished to create a state-of-the-art environment for DSU improving the student experience.

The new-look Campus Centre is the hub for student life, on the ground floor is a convenience store, a Subway and a Starbucks. There is also the DSU-owned charitable accommodation service Sulets and SUpplies, DSU’s shop, selling art supplies stationary and clothing, and offering printing and binding services.

A staircase in the centre of the building leads up to the first floor, where the DSU officer team has new offices.

Opportunities and careers

#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Placements

An optional paid placement year offers invaluable professional experience.

We can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Our students have taken placements with companies including Warner Bros, Volkswagen, Experian, Nike and Telefonica (O2).

Graduate careers

A degree in marketing and business opens up a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, market research or some area of promotions.

Alternatively you could follow a more business orientated route with a career in business analysis, project management or sales management – to name but a few possibilities.

Recent graduates have progressed onto roles such as Brand Development Executive at Red Bull, Visual Matching Merchandiser at Marks and Spencer and PR and Communications Manager at Honda.