Business and Marketing BA (Hons)

Year 1

• Financial Decision Making
• Employability, Professionalism and Academic Study Skills
• Introduction to Entrepreneurship and Enterprise
• Global Business Issues
• Marketing essentials
• Marketing Information and Decision Making

Year 2

• Contemporary Management
• Brand Management

Plus option modules from the following indicative list:

• Business Research Issues and Analysis
• European Business Issues
• The Creative Art of Selling and Negotiation
• Business Law
• Buyer Behaviour
• Direct and Digital Marketing
• International Marketing
• Advertising and Promotion
• Marketing Research
• Sports Marketing

Year 3

• Global Consumer Cultures: Critical Perspectives

• Marketing Planning and Management

Plus option modules from the following indicative list:

• Crisis and Business Continuity Management
• Strategy and Management Dissertation
• Creative Management and Marketing
• Perspectives on Creative Leadership
• Marketing of Services
• Marketing analytics 
• Retail Marketing
• Marketing Dissertation**
• E-Marketing
• Global Marketing Strategies
• Customer Management
• The Brand Portfolio
• Global Contemporary Business Issues
• Reflective Business Practice*

* Only applicable to those students who have undertaken a placement year

** Only applicable to those students who have undertaken 'Business Research Issues and Analysis' or ‘Marketing Research’ in the second year.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

• Exam: 28%
• Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour advice and feedback session each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

• Chartered Institute of Marketing (CIM) Accredited Study Centre
• Institute of Direct Marketing (IDM) Key Educational Partner