Business and Marketing BA (Hons)

This degree enables you to understand the fundamental role of businesses in society, and also to develop the necessary skills to succeed in a marketing-focused environment. Graduates will be able to learn a range of specialist areas, from business consultancy to brand management, digital marketing and sales.

You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.

Overview

Discover where you can impact the business and marketing environment. Glow your awareness of real-world applications as you examine methods and techniques that are utilised today.

Through specific modules, you’ll be taught through innovative learning concepts through contemporary content and assessment strategies that aim to increase your employability skills through infographics, simulations, consultancy projects and group debates.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world.

With that knowledge you will be able to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment. As well as critically interpreting business intelligence and applying knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the 'Business Ethics and Social Responsibility' will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

Key features

This course is designed with employability at the centre of the curriculum. Placements are integrated into module assessments; learners will have two short-term placement opportunities.
By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.
Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (from infographics to simulations, TED talks, consultancy reports, and group debates).
DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.
Benefit from placement opportunities with local, national and global companies. You’ll be fully supported on your placement applications and during your placement year. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.

Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

This course is accredited as a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner.

Scholarships

DMU offers a range of undergraduate and postgraduate scholarships and bursaries to help you realise your academic ambitions.

International student scholarships

Find out about available international scholarships or visit our fees and funding page for more information.

Business and Marketing news

UK
EU/International

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding:

2025/26 fees: £9,535* per year

*subject to the government, as is expected, passing legislation to formalise the increase.

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

How to apply

Submit a study-related enquiry

Institution code: D26

UCAS course codes: NN15

Duration: Three years full-time, four years with a placement.

Fees and funding:

2025/26 tuition fees for international students: £16,250.

Find out more about available funding for international students.

Find out more about additional costs and optional extras associated with this course.

How to apply

Application guidance document

Submit a study-related enquiry

Entry criteria

Entry criteria

GCSEs

Five GCSEs at grade 4 or above including English and Maths

Plus one of the following:

A levels

A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g. BTEC)

T Levels

Merit

BTEC

BTEC National Diploma - Distinction/Distinction/Merit
BTEC Extended Diploma - Distinction/Distinction/Merit

Alternative qualifications include:

Pass in the QAA accredited Access to HE overall 112 UCAS tariff with at least 30 L3 credits at Merit.
English and Maths GCSE required as separate qualification. Equivalency not accepted within the Access qualification. We will normally require students to have had a break from full-time education before undertaking the Access course.

International Baccalaureate: 26+ points.

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

UCAS tariff information

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff.

Contextual offer

To make sure you get fair and equal access to higher education, when looking at your application, we consider more than just your grades. So if you are eligible, you may receive a contextual offer. Find our more about contextual offers.

Structure and assessment

Year 1

Block 1: Foundations of Global Business in the Digital Age
Block 2: Marketing: Theory and Practice
Block 3: Essential Business Intelligence and Financial Decision Making
Block 4: Entrepreneurship and Business Ventures

Year 2

Block 1: Contemporary Issues in Strategic Marketing

Block 2: Brands and Consumer Behaviour

Block 3: Marketing Practice and Industry Insights

Block 4: Business Ethics and Social Responsibility

Year 3

Block 1: Marketing, Society and Global Impact
Block 2: Choose one from the below:
- Digital Marketing for Business Managers
- Crisis and Business Continuity Management
Block 3: Choose one from the below:
- Managing Customer Relationships
- Creative Leadership and Business Thinking
Block 4: Choose one from the below:
- Marketing Consultancy Project
- Marketing Dissertation

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

See detailed module information

Teaching and assessment

A mixture of large group sessions, tutorials, on line resources and formative assessments are used. Students are given feedback throughout the course to develop and improve their technical knowledge, skills and understanding.

Emphasis is placed on the application of technical understanding to case based and impact focused scenarios through the use of assessments.

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Accreditations

Chartered Institute of Marketing (CIM) Accredited Study Centre
Institute of Direct Marketing (IDM) Key Educational Partner

Programme modules are aimed to map to certain CIM professional qualifications. This means that when students successfully complete the programme they are exempt from certain modules of CIM qualifications.

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available.

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose.

We will support you to confidently use a huge range of learning technologies, including the Virtual Learning Environment, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub.

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

You'll benefit from block teaching, our new innovative, student-centred and inclusive approach to learning. Most of our students will study in a ‘block’ format, focusing on one subject at a time instead of several at once. This allows you to engage more deeply with your subject, better manage your studies around your other life commitments and aspects of university life, and supports your study/life balance.

Opportunities and careers

Placements

During this course, you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career.

Our Careers Team can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement.

There are a number of modules which are linked to placements, such as the 'Marketing Consultancy Project' which is a live project that students act on a briefing from a live business and then propose an innovative solution to a problem that the business is facing. Also, within the 'Marketing Practice and Industry Insights' module students will have the opportunity to do a short-term placement.

Luke secured a job with FTSE 100 company Smurfit Kappa as a customer service project manager after benefitting from the guidance of the Careers Team. Find out more.

DMU Global

Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers.

Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.

Business and Marketing students have recently visited India as part of the Brand Management module. They have also travelled to Silicon Valley in California, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

Graduate careers

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Students can set up their own business as the programme offers a good foundation.

Take your next steps

Nine halls of residence and around 2,300 rooms, all of which are within easy walking distance of the campus.

Run by students for students, DSU offers more than 150 societies and almost 40 different sports clubs for you to get involved in.

Business and Marketing BA (Hons)

Block teaching designed around you