Fashion Buying with Marketing BA (Hons)

This degree programme prepares graduates for the fast-moving and exciting sector of the fashion retail industry, with a focus on fashion marketing concepts and strategies.



Reasons to study Fashion Buying with Marketing BA (Hons) at DMU:

  • Learn the specialist areas
    in a marketing and buying role and the career opportunities available
  • The marketing pathway 
    allows you to analyse consumer behaviour and develop targeted marketing and promotion campaigns
  • Work on live projects with industry
    learning from buying and marketing experts, working towards a need and gaining valuable negotiation and presentation skills
  • Option for a year’s industrial placement
    as a recognised sandwich year this will provide real work experience in either supply or head office, in companies such as George, ASOS and O Neil. 
  • 100% of our Fashion Buying graduates
    from summer 2017 are in work or further study after graduating, according to the Destinations of Leavers from Higher Education (DLHE) 2016-17 report
  • Next, Marks & Spencer, River Island, and Selfridges 
    are a few of the companies who recruit our graduates, whilst some have been supported to develop their own companies
  • Fashion Buying with Design BA (Hons)
    is a related course which focuses on product design and garment making, range planning and trends
  • International opportunity 
    through #DMUglobal where you will have the opportunity for a meaningful international experience, with previous field trips to Antwerp, Amsterdam Hong Kong and New York
  • The new Vijay Patel building
    has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses - find out more

The first year will introduce you to the roles and responsibilities of a buyer, from design concept to point of sale. You will focus on the business of fashion and build your knowledge in planning, branding, public relations and social media platforms. CAD sessions will support your design and marketing concepts and the professional communication of your work. Essay and report writing will introduce skills in data selection, presentation and the compilation of evidence.


Vice-Chancellor's Sports Scholarship
Apply for the Vice-Chancellor's Sports Scholarship, worth up to £6,000.

#DMUglobal High Flyers Award
Our dedicated #DMUglobal High Flyers Award offers ambitious students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).

More courses like this:

Fashion Buying with Design BA (Hons)
Fashion Design BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: WN25

Duration: Three/four years full-time with optional placement year, six years part-time.

Fees and funding: For 2019/20 tuition full-time fees will be £9,250 per year.

Find out more about course tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Duration: Three/four years full-time with optional placement year.

Fees and funding international: For 2019/20 tuition fees will be £13,250 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

How to apply: International students can apply to study at DMU directly using the DMU Online Portal.

Entry criteria

Typical entry requirements 

  • Art and Design Foundation or
  • 112 points from at least 2 A ‘levels or
  • BTEC Extended Diploma DMM or
  • International Baccalaureate: 26+ Points including Art and Design

GCSEs - Five GCSEs grades A* - C  (9-4) including English Language or Literature at grade C/4 or above.

Access - Pass Access with 30 Level 3 credits at Merit (or equivalent) and GCSE  English (Language or Literature) at grade C/4 or above.

We also accept the BTEC First Diploma plus two GCSEs including English at grade C/4 or above (if required as part of our standard requirement).

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.


Structure and assessment


Course modules

Teaching and assessments



First year

  • Core Buying 1
  • Textile Materials 1
  • Fashion Communication (CAD)
  • Introduction to Fashion Business
  • Design Cultures

Second year

  • Core Buying 2
  • Fashion Marketing
  • Product Marketing
  • Fashion Business
  • Design Cultures
  • Language option

Third year

  • Sourcing and Supply
  • Major Project – Dissertation
  • Advance Fashion Marketing
  • Language option 


This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year.

Contact hours
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations,  phase-testsessays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

Facilities and features


The excellent fashion and textiles facilities include independent work spaces, textile testing labs, knitting, dying, spinning, weaving workshops and printing facilities, CAD labs and designated studio workshop space.  

You also have access to the most up to date trend prediction publications and databases  


We have 1,600 study places and more than 700 computer workstations across all library locations on campus. These give access to more than half a million print publications, thousands of e-books and e-journals and a huge range of DVDs plus a host of research databases.

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

The Library is run by dedicated staff who offer additional support to students, including academic writing, research strategies, literature searching and reference management. There is also a Just Ask service for help and advice, available via email or telephone.


Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Our Learning Zones and The Greenhouse provide flexible spaces, whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with plasma screens, laptops and DVD facilities. Wi-Fi is available across all campus locations.


Opportunities and careers



Work placements give students the opportunity to work for a year in industry. Our dedicated placement office provides a range of support to help students in securing their place. Students will gain key skills that prepare them for a graduate role, and invaluable experience that can aid with their final year studies. DMU have excellent links with industry and a credible reputation. Some previous companies that have offered our students placements include Marks & Spencer, ASOS, George, F&F, Timberland, Matalan, and 0’Neill (in Amsterdam)

Students on the #DMUglobal trip to New York


This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world. Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Fashion Buying is a global business and it is highly likely that international travel will be required from a buyer in industry. DMU is enthusiastic about supporting and encouraging international links and the Fashion Buying Programme feeds into this initiative. Students will usually have the opportunity to visit a European city in their 2nd year, and New York in their 3rd year. Previous trips have involved visits to local museums, colleges, suppliers, product data management head offices, and a tour and talk by Gap Head Office in New York.


Graduate careers

This course is designed for students who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, visual merchandising, garment technology, sourcing, design, and fashion marketing. Students will be equipped to work in retail and the extended supply base.

Recent graduates have succeeded into careers at ASOS, Selfridges, Next, George, M&S, River Island, and Joules amongst many others.

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