Entry requirements

Degree:

Honours degree (2:2 or higher) or postgraduate diploma in a relevant subject.

Further entry requirements may apply

Key facts

Study mode:

Full-time


Start dates:

September (12 months)


Fees:

2027/28 tuition fees for UK students: £10,400

2027/28 tuition fees for EU and international students: £18,300

Overview

The design industry is evolving, are you? Technology is rewriting the rules of every creative discipline. This programme is built for designers who want to lead that shift, not follow it.

Whatever your background, whether in media, products, interiors, exhibitions, fashion, or branding, this course will help you to expand your practice through emerging digital technologies. You can choose to specialise in a variety of areas such as UX/UI, AR/VR, 3D animation, app design, wearable tech, digital fabrication, or visual effects, among many others.

By having access to emerging technologies, such as VR and AR, while developing a strong understanding of UX/UI and inclusive design helps to create better, more impactful solutions that can reshape industries and society.

You’ll adopt a user-centred approach, moving from empathy and definition through ideation, prototyping, testing, and delivery, ensuring your digital products truly meet user needs. The course is grounded in both practice and theory, with project management embedded throughout.

Live industry projects are embedded into the curriculum to help you build a portfolio with real impact. Your major project is entirely your own, an opportunity to challenge conventions, experiment boldly, and take risks. This is where your practice becomes a point of view.

Key features

  • You can be awarded an MA or MSc depending on your route through your studies and final Major Project. You can also exit the course with a Postgraduate Diploma or Postgraduate Certificate award depending on the credits you have successfully achieved.
  • Expand your horizons by exploring your chosen area of design from a digital perspective, giving you specialist skills in demand by the industry.
  • Join a community that is working together to co-design new ways of thinking to redefine the future of creative practice.
  • We will prepare you to enter the creative industries at a high level of responsibility or to start your own business as a creative entrepreneur.
  • You will be exposed to the latest digital technologies with opportunities to work on live research and commercial projects for companies such as Caterpillar and Sainsbury’s.
  • The award-winning Vijay Patel Building provides both the space to foster creative thinking as well as top-class facilities, with a suite of devices and industry software and hardware for app development.
  • You will learn from an expert teaching team, who are all active in their own field, and benefit from the insights of visiting lecturers involved in world-class research.

Modules

Year one

Block 1: Digital Design Studio

This module will introduce you to the critical appraisal of current digital design technology, related creative and management processes and production techniques in a professional context. You will examine advances in digital media and related product technology, project management, digital design method theories, concept development, prototyping/production techniques and design/application testing. You will put theory into practice by working in a group on a creative project. The module will enable you to deal with complex design issues in a way which you can apply later to your Major Project, while giving you the opportunity to apply your existing knowledge in a new context.

Block 2: Research and Design Methodology

In this module you will engage with current design research, professional practices, and advanced scholarship in your discipline. Throughout the module, you will create new hypotheses, form independent judgements in complex and unpredictable design situations, and learn to communicate them appropriately to professional and non-specialist audiences.

You will consider the role of research within a design context, and reflect on your personal attributes, skills, and values as a contemporary researcher. Typical content will include research design; gathering, managing, and analysing data; developing critical and ethical practices; and reporting and presenting research findings.

Block 3 option

UX and UI

This module is designed to prepare you for a career in UX/UI design. You will develop the skills to design a user interface that enhances the user experience using tools and techniques used in industry.

The content of the module will include conducting research to devise a UX Strategy and you will develop an understanding of Human Computer Interaction (HCI), Human Interface guidelines and best practice. You will apply UX design principles, tools and techniques to an existing or new design solution incorporating awareness of Inclusive design, data security and privacy. The design concept will be enhanced with usability testing and performance reviews (using data analysis) leading to further design iterations.

Technology for Design

Technological advancement in design and manufacturing techniques are growing exponentially. Designers of all specialisms are curious about how technology can help them create and innovate to develop new practice, effect change things and affect the way we live. This module aims to provide a platform for you to explore a range of technologies and help to advance your knowledge and practice in this area.

You will research a range of technologies and work with the staff team to identify an area which you would like to investigate, which could include computer aided design; computer visualisation; virtual prototyping; direct digital manufacturing and the development of new equipment, materials, artefacts and devices. Staff will assist and provide guidance in the partnering of student and technology where possible, internal within the university or external in local industry.

Narrative Spaces

This module will explore how the design of spaces can tell a story. You will consider the interaction between objects, space and stories, to better understand complex ideas, messages or emotional connections and empathy. The interpretation of ‘space’ will be stretched beyond physical space, and you will also explore how digital platforms can play a significant role in enhancing and immersing people in the built environment. There will be a particular focus on how modern retail environments and progressive museum and exhibition design use a combination of spaces and experiences to convey a story.

You will produce a group design project and presentation as a design team, with flexibility within the design brief to propose a multi-layered design concept proposal.

Block 4: Design Problem Solving

In this module you will be supported to develop innovative approaches to tackling difficult local and global design problems, while also consolidating and developing your subject specific skills. The module supports the experimentation of a range of research and analytical tools that can be used to inform design. The aim of the module is to support you to become a creative, resilient designer who will thrive on your ability to draw on your genuine curiosity. At the end of this module, you will have greater confidence in working outside your disciplinary boundaries and knowing how and when to deploy experimental research tools effectively. The module also supports you to consolidate and develop your plans for your Major Project.

Blocks 5 and 6 option

Major Project

In this module you will be supported to demonstrate a systematic and comprehensive understanding of the techniques applicable to your own research and advanced scholarship in the completion of a major project. You will demonstrate your ability to use initiative and ingenuity, make complex decisions and act autonomously in planning and implementing tasks at a professional level.

You will have the choice of either a major focus on design practice supported by a written critical evaluation (practice) or a major focus on the critical evaluation supported by a condensed design practice (academic). This should reflect your chosen path after graduation, should that be into design practice or continuing to an academic path.

Work-based Project

This module provides the opportunity to develop and demonstrate skills acquired from the course in a practical context - for example working with a fashion, textile or design company on the development of a prototype innovation. It is anticipated that this work-based live project will include experience of working on the design or development of products within an area of fashion, textiles or design. You will bring together all aspects of the course ranging from research methodologies to discipline-specific modules. This work-based project will receive supervision from the host organisation and the university and outcomes will be negotiated and may include a mix of a research reports for the host and/or plans.

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Teaching and assessment

Assessment is primarily through design presentations supported by written work. In term one, you can also take part in the RSA Student Design Awards.

Contact hours

In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.

Specialisms

The Digital Design MA gives you the opportunity to specialise in the following:

  • Media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation
  • Product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing
  • Interior design, including digital display and projection design, intelligent interiors, lighting and furniture design
  • Exhibition, museum and installation design, including digital heritage resources, archaeology, interactive kiosk and installation design, virtual museums and exhibitions
  • Graphic design, including the design of ebooks, e-learning, interface design, interaction design and digital signage
  • Fashion design, including wearable devices, smart clothing and digital fabrics
  • Branding and marketing design, including corporate identity design, logo design, social media marketing, digital channel advertising and promotion

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Why choose DMU?

Your future career

Many of our graduates have landed roles as digital designers, senior web designers, app designers, and multimedia production directors and have gone on to work for companies including Accenture and Felinesoft. Other graduates use the skills they developed on this course to launch their own freelance businesses or have won enterprise awards enabling them to set up their new business in the university’s Innovation Centre.

We also place a strong focus throughout the course on research skills, providing an excellent stepping stone to study at PhD level.

Graduate Eirini Varouna said: “I chose DMU not only for the modules provided but also for the university’s reputation. DMU provided a unique educational experience, with excellent support from our tutor who engaged us with interactive classes and connection to the industry’s professionals. The projects carried out during my studies enhanced my portfolio and helped me secure a position in one of the biggest retail design companies.”

Careers and employability

An award-winning Careers Team, the #1 UK university for careers support (TargetJobs National Graduate Recruitment Awards, 2024), we provide you with all the support you need.

Our careers commitment doesn’t end at graduation. With DMU for Life, you’ll have access to lifelong career support throughout your entire career.

How we support you

Unlimited one-to-one careers coaching

Get tailored advice and guidance from our expert careers advisors whenever you need it.

Professional development programme

Boost your employability with workshops, bootcamps, training sessions, and employer-led events.

Inside Edge Mentoring

Connect with professionals from dynamic industries to expand your career insight, network and knowledge of the world of work.

24/7 access to digital employability tools

Access LinkedIn Learning, personalised CV feedback, mock interviews and more – anytime, anywhere.

Entrepreneurship support

Bring your business ideas to life with events, networking opportunities, expert speakers, workshops and links to funding opportunities.

Job search assistance

Get support finding part-time work, placements, internships and graduate jobs.

Employability projects and placements

Gain real-world experience through academic business consultancy projects or work placements (course-dependent).

Industry-informed teaching

Learn from real-world experience and academics, guest lecturers and business leaders who share their industry expertise.

Discover postgraduate careers

Fees and funding

UK and Channel Island students

2027/28 tuition fees for UK students: £10,400

EU and international students

2027/28 tuition fees for EU and international students: £18,300

Funding

Postgraduate Master's Loan (Student Loans Company)

A Postgraduate Master’s Loan can help with course fees and living costs while you study a postgraduate master’s course.

Funding for postgraduate loans is different if:

  • you normally live in Scotland
  • you normally live in Wales
  • you normally live in Northern Ireland

Find out more about a Master's loan

Additional postgraduate loans and grants

Sir Thomas White Loans Charity

Applicants may be able to borrow up to £10,000 interest-free for 9 years from the Sir Thomas White Loans Charity for postgraduate study. Applicants must be resident in Leicestershire or Rutland for more than three years and be aged over 18 years old and under 45 years old.

Telephone number for Sir Thomas White Loans Charity: +44 (0)116 204 6620

Sir Harry James Riddleston Charity of Leicester

Applicants may be able to borrow up to £10,000 interest-free for five to 10 years for business, vocational or education purposes from the Sir Harry James Riddleston Charity of Leicester. You must be aged over 18 and under 45 and reside in Leicestershire or Rutland.

Telephone number for Sir Harry Riddleston Charity of Leicester: +44 (0)1858 463322

Educational grants, trusts and charities

Some educational trusts and charities provide small grants to help towards books, fees or equipment. There are several searchable online Grants databases such as Turn2us.

Funds for women graduates

Funds for Women Graduates offer grants towards living expenses for the final year of a PhD or DPhil for UK, EU or international students.

Going to university represents a real investment in your future and there is plenty of financial support available to students for both tuition fees and living expenses.

Find out more about funding

Additional costs

The core textbooks for all modules are available in the Kimberlin Library, and journal articles in your reading lists are also mostly available electronically from your myDMU login.

Some students like to purchase their own text books or print course documents and we suggest allowing approximately £200 per year for this.

All students are required to pay for their DBS check if required for your programme or placement.

In addition, students will be required to pay for their travel costs to placements or project locations.

All students are provided the opportunity to participate in DMU Global trips. These trips are subsidised by the University, and the cost and subsidy vary by location.

Scholarships

20% Postgraduate Alumni Scholarship

This scholarship provides DMU graduates with an exclusive tuition fee discount of 20 per cent. The discount is available on selected full-time, part-time and distance learning postgraduate taught courses running across multiple start dates.

Read more about the Postgraduate Alumni Scholarship
20% Postgraduate Alumni Scholarship

Global Access Scholarship

This scholarship rewards eligible prospective international students joining a postgraduate taught degree at DMU with up to a £3,000 fee reduction.

Find out more about the Global Access Scholarship
Global Access Scholarship

Entry requirements

Degree:

Honours degree (2:2 or higher) or postgraduate diploma in a relevant subject.

You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in one of the following subjects: Digital Design, Multimedia Design, Animation, Visual Communications, Graphic Design, Interior Design, Product Design, Fashion Design, Computer Arts, Computer Technology, Digital Marketing or a related subject.

Find your country specific entry requirements 


Work experience:

Industry experience

If you have other professional qualifications and industry experience we will consider your application on an individual basis.

Interview and Portfolio

Applicants with relevant qualifications should submit a digital portfolio of work (please see our Digital Design application portfolio advice for full details).

Non-standard applicants will be invited to attend an online interview with a portfolio and a 2,500-word report.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Key facts

Course title

Digital Design

Award

MA, MSc

Programme code

W21281

Study mode

Full-time

Study level

Postgraduate

Start dates

September

Duration

12 months

How to apply

How to apply for a masters degree

Save these details for your application
Programme title:
Digital Design MA, MSc
Programme code:
W21281

You can apply using the DMU Application Portal. This method allows you to save, revisit and review your application before submitting it at any time of the day.

The following should be submitted with the application form:

  • Where required, one current reference on official headed paper or from a professional email address. This can be a work or academic reference and must be signed and recently dated
  • Copies of your academic transcripts
  • Copies of your degree or diploma certificates
  • Your personal statement
DMU Application Portal