Fashion Communication and Styling

Fashion Communication and Styling BA (Hons)

A highly creative and practical programme that acknowledges how fashion is as much about pictures, visual stories and styled environments, as it is about the garments and accessories. 



Reasons to study Fashion Communication and Styling BA (Hons) at DMU:

  • Become a Fashion Stylist and communicator
    within the fast paced and dynamic world of fashion
  • Opportunity to engage with audiences
    telling style stories to transform fashion products from just objects into lifestyle must-have trends
  • International opportunities
    for a meaningful experience as part of your studies through #DMUglobal
  • The new Vijay Patel building 
    has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses - find out more
  • Styling, photography, graphic design, art direction and curation
    are some of the areas that our graduates will go on to work in
  • Core workshop materials 
    available at no cost to our students along with some programme-specific workshop materials - find out more

As part of the fast paced and dynamic world of fashion, the Fashion Stylist and communicator manipulates visual stories, employs technologies and exploits promotional platforms. They engage with audiences, telling style stories to transform fashion products from just objects into modern must-have trends.

Typical areas of study include:

  • Visual research
  • Illustration and storyboarding
  • Audience analysis
  • Styling
  • Photography
  • Fashion film
  • Editorial development
  • Event styling
  • Fashion graphics
  • Computer aided design
  • Freelance/self-employment skills
  • Project management

You will also learn the technical production of image, film, event styling and production.  You are encouraged to work collaboratively with both peers and various sectors of the industry to develop team-working skills and grow your network of future career opportunities.


Vice-Chancellor's Sports Scholarship
Apply for the Vice-Chancellor's Sports Scholarship, worth up to £6,000.

#DMUglobal High Flyers Award
Our dedicated #DMUglobal High Flyers Award offers ambitious students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).

More courses like this:

Contour Fashion (Communication) BA (Hons)
Fashion Design BA (Hons)
Contour Fashion BA (Hons)
Fashion Textile Design BA (Hons)


  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: W234

Duration: Three years full-time, six years part-time.

Fees and funding: For 2019/20 tuition full-time fees will be £9,250 per year.

Find out more about course tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Duration: Three years full-time

Fees and funding international: For 2019/20 tuition fees will be £13,250 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

How to apply: International students can apply to study at DMU directly using the DMU Online Portal.

Entry criteria

Typical entry requirements 

A good digital portfolio and normally:

  • Art and Design Foundation or
  • 112 points from at least 2 A ‘levels and including grade C in Art and Design or
  • BTEC Extended Diploma DMM in an Art and Design related subject or
  • International Baccalaureate: 26+ Points  including Art and Design

GCSEs - Five GCSEs grades A* - C  (9-4) including English Language or Literature at grade C/4 or above.

Access - Pass Access with 30 Level 3 credits at Merit (or equivalent) and GCSE  English (Language or Literature) at grade C/4 or above.

We also accept the BTEC First Diploma plus two GCSEs including English at grade C/4 or above (if required as part of our standard requirement).

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Interview and Portfolio

UK applicants with relevant qualifications will be invited to bring their portfolio of work to an open day and interview. Overseas applicants will be invited to send samples of their work. Please see our Fashion Communication and Styling BA (Hons) portfolio advice for full details.

Structure and assessment


Course modules

Teaching and assessments



First year

  • Fashion Styling
  • Communication Creation
  • Photography
  • Visuals and Illustration
  • Design Cultures 1

Second year

  • Concept to Consumer
  • Fashion Event Styling
  • Image and Moving Image
  • Design Cultures 2
  • Professional and Promotional Practice

OPTIONAL Placement Year

Third year

  • Fashion Communication Consultancy
  • Personal Employability and Portfolio Proposal
  • Design Cultures 3
  • Major Project: Communication and Styling


A variety of learning and teaching strategies are utilised within the degree programme. New concepts and methodologies are introduced via lecture and seminar discussion, technical processes and skills and demonstrated and then practically developed by you in workshops and media studios.  Throughout the three years of study you will receive formative feedback on projects, either from tutor led, group stage reviews or from individual formative assessments.  At each of these, you will receive written feedback to support and guide your development before carrying out future work.  Part of this feedback will focus on areas to improve work already carried out and students are afforded the opportunity to address feedback and revisit of work to address current problem areas before the summative assessment. Both formative and summative feedback, will on your development and the achievement of the modules learning outcomes. 

Summative assessment of all work carried out will take place at the conclusion of the module and is accompanied by written and verbal feedback. Assessment can be varied, but generally will take the form of a visual presentation, static display and or portfolio creation.

Contact hours
You will be taught through a combination of lectures, tutorials, seminars, workshops, practical activities, group work and self-directed study. Assessment is through coursework (presentations, essays and portfolio/event outcomes).  Your precise timetable will depend on the modules of study in each term however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials and practical workshops) each week, and we expect you to undertake at least 24 further hours of independent study to progress and complete research and project outcomes.


Facilities and features

Art and design facilities

The programme is based in the new Vijay Patel building at De Montfort University which has been designed and built especially for art and design subject environments.  The building’s infrastructure facilitates collaboration and opens up opportunities you may not have thought of before.

Based within the subject of fashion, in the School of Design, the programme also works with the School of Visual Arts where you will experience learning the techniques of and working in the photography and video media suites and digital presentation environments.


We have 1,600 study places and more than 700 computer workstations across all library locations on campus. These give access to more than half a million print publications, thousands of e-books and e-journals and a huge range of DVDs plus a host of research databases.

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

The Library is run by dedicated staff who offer additional support to students, including academic writing, research strategies, literature searching and reference management. There is also a Just Ask service for help and advice, available via email or telephone.


Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Our Learning Zones and The Greenhouse provide flexible spaces, whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with plasma screens, laptops and DVD facilities. Wi-Fi is available across all campus locations.


Opportunities and careers



As part of the programme you will work as an individual, collaboratively with others with the possibility to act as a consultant to external partners. These collaborations and consultation will be with a range of audiences including peers, event organisations, fashion media and fashion brands. Each new project and collaboration promotes your skills and abilities but also builds your network of future potential employers, clients and fashion business connections.

You also will take part in national and international competitions to give you exposure and experience of working to a client’s brief and to further build your external reputation with industry before you even graduate.



#DMUglobal is an international experience programme for De Montfort University students, which aims to enrich studies, broaden cultural horizons and to develop key skills valued by employers. Through #DMUglobal, the university offers a wide range of international opportunities such as:

  • Academic-led trips
  • Erasmus+ and International Exchange
  • Mass trips
  • Summer schools
  • Volunteering
  • Internships and Placements
  • UK activities (including language learning)

As part of DMU’s dedication to providing an unrivalled student experience and excellent employability, #DMUglobal is set to become the most comprehensive international experience programme available at any UK university.


Graduate careers

The fashion industry has an increasing need for talent in the wider areas of styling, concept and image. Successful graduates of the course are expected to go on to careers within the fashion styling and communication industries as:

  • Journalist contributors
  • Media Commentators Promoters
  • Editors Stylists
  • Researchers
  • Show producers
  • Curators
  • Art directors

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

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More about your DMU

Festival of Creativity
Vijay Patel Building

Graduate Fashion Week

Graduate Fashion Week is known for launching the careers of some of the biggest names in fashion including Stella McCartney and Julien McDonald.

New Art and Design facilities in the Vijay Patel building

Vijay Patel Building

The new Vijay Patel building has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses.



Find out why our students are proud to say #IchoseDMU. Find out more.



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