Marketing Lead

The Marketing Lead is a senior role within DMU London, reporting directly to the Head of Campus Operations for DMU London, with a dotted line to the Head of Marketing. The post holder will lead the development and delivery of marketing, communications and student recruitment activity for the campus, ensuring a consistent, high-quality and effective approach to raising awareness and achieving recruitment targets.

This is a strategic and hands-on role responsible for ensuring coherence and high standards across all marketing and recruitment activities. The post holder will work closely with academic colleagues in London and professional services teams in Leicester to maintain strong collaboration, aligned messaging and an excellent prospective student journey. As DMU London continues to establish itself, this role will play a central part in shaping the campus product offering and its proposition, enhancing campaign delivery and contributing to the achievement of recruitment and university priorities.

What you'll be responsible for

As Marketing Lead, you will be responsible for leading and delivering the planning and execution of all marketing, communications, and student recruitment activity for DMU London, ensuring alignment with the wider university’s brand and product strategies. You will develop strong relationships across the University and work collaboratively across functions, including teams such as the Creative Hub, Campaigns, and BPS, to deliver integrated and effective activity. In addition, you will lead and develop a high-performing team, providing clear direction, prioritisation, and accountability.

You will develop and implement annual UK and global marketing and recruitment plans, ensuring campaigns, digital activity, content and events support agreed recruitment targets. You will monitor performance, evaluate impact and use insight and data to continuously improve activity and inform decision-making.

You will work closely with colleagues in London and across professional service directorates in Leicester, including Marketing, Communications, Future Students, and Business Partnering teams, to ensure aligned, high-quality campaigns and messaging. You will also collaborate with external suppliers and partners to deliver innovative and effective marketing solutions.

You will lead on the development of compelling content and campaigns across multiple channels, including digital, social media, web and events, ensuring all activity is on brand, audience-focused and impactful. You will play a key role in promoting the DMU London proposition and product offer, ensuring it complements the wider university offering.

You will contribute to portfolio development and subject-level marketing, working with academic colleagues to support recruitment growth and new course development. You will also support and lead key events such as Open Days and recruitment activities, enhancing engagement with prospective students and stakeholders.

You will manage the London marketing budget effectively, ensuring value for money and compliance with financial regulations. You will represent DMU London at relevant meetings and contribute to strategic planning and decision-making related to marketing and recruitment.

About you

We are looking for an experienced marketing professional with a proven ability to deliver impactful campaigns, drive recruitment outcomes and lead strategic marketing activity. You will have experience managing marketing projects, budgets and teams, and delivering high-quality, innovative solutions across a range of channels.

Relationship-building and influencing skills are essential, as is the ability to work collaboratively across teams and with senior stakeholders. You will be confident in using data and insight to inform decisions and measure success.

You will bring strong organisational and project management skills, with a creative, proactive and solutions-focused approach. A good understanding of digital marketing, content creation and audience engagement is essential, along with a commitment to delivering an excellent prospective student experience.

Further information

View Recruitment Pack - Job Description and Person Specification.

Closing date: We welcome all applications before midnight on 8 May 2026. Interviews are likely to take place on 21 May 2026.