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Graphic Design BA (Hons)

About the course

Book your place on our next University Open Day - Saturday 9 January 2016

Graphic Design at DMU will encourage you to explore and establish your skills through projects in graphic communication, with an emphasis on creativity, visualisation, graphic literacy and problem solving.

Reasons to study Graphic Design at DMU Leicester:

  • More than 93% of recent graduates were in work or further study within six months of graduating*
  • We have excellent specialist facilities, including Mac-equipped computer suites.
  • Your teaching staff will be practising designers with a great range and breadth of experience
  • You could take part in a work placement during your course which would help you to gain the transferrable skills employers in your sector look for
  • Our graduates have gone on to work for global companies such as; Net A Porter, Warner Music, Bauer Media, Morse Studio, Mammal, Commercial Art, 19 Grams, Groovebulb, Six, New English, Tudor Rose and Bulb Studio
  • You can spend time working with professional clients through the F10 design society to develop your practical and professional skills
  • We give all of our students the chance for an international experience with #DMUglobal, which could add a career-enhancing international skill or experience to your CV

*DLHE 2013/2014

Negotiated projects, competitions and industry projects (such as the Young Creatives Network) alongside specialist options help develop your personal creative, academic and practical skills and achieve your potential.

You will work on a series of major personal projects to build your portfolio and professional skills. You will also undertake live design briefs from industry and participate in national and international competitions such as the Starpack Awards. You will get a unique opportunity to experience what it takes to be a successful graphic designer and graduate with a portfolio demonstrating your capabilities and talents.

Teaching staff are practising designers with a range of experience. They have close industry links allowing you to spend time working with professional clients, such as the Design Society. You will also have the opportunity to gain ownership of significant parts of the course on the Gurus and Grasshoppers mentoring scheme, where final year students mentor new students.

Key facts

UCAS course code: W219

Duration:  Three years full-time, six years part-time

Institution code: D26

Entry and admission criteria

  • Five GCSEs at grade C or above, including English or equivalent, plus one of the following:
  • Normally 260 UCAS points from at least two A-levels or equivalent, with Art and Design at grade C or above or
  • Art and Design BTEC National Diploma/ Extended Diploma at DMM or
  • Pass in the QAA accredited Access to HE Art and Design course with at least 15 credits in Art and Design at merit. English GCSE required as a separate qualification as equivalency is not accepted within the Access qualification. We will normally require students to have had a break from full-time education before undertaking the Access course or
  • International Baccalaureate: 28+ points including Art and Design at higher level grade 5 or
  • Art and Design Foundation Diploma: Pass

Portfolio Required : You will also need a good portfolio according to the course guidelines as part of your application

Interview Required: No

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications

English language – If English is not your first language we require an English language level of IELTS 6.0 with 5.5 in each component or equivalent

English Language tuition, delivered by our British Council accredited Centre for English Language Learning , is available both before and throughout the course if you need it.

Teaching and assessment

Taught by practising designers in a vibrant studio culture, teaching takes place through workshops, seminars, team and individual tutorials, and interactive lectures from leading practitioners. You can spend time working with professional clients through the FD10 design society. You will also have the opportunity to gain ownership of significant parts of the course on the Gurus and Grasshoppers mentoring scheme, where final year students mentor new students.

You can choose from a wide range of specialist topics in professional graphic design; such as: advertising, interactive media, editorial typography, packaging, photography, sustainable design, creative book making, and TV graphics.

Assessment is continuous, with feedback provided as your work develops. You will typically have 15 timetabled taught hours and undertake approximately 25 hours of independent study each week.

Course modules

 Year one

  • Graphic Studies: Context and Communication
  • Image-Making for Graphic Design
  • Media and Communication Technology for Graphic Design 1

Year two

  • Integrated Graphic Studies
  • Applied Graphic Studies
  • Media and Communication Technology for Graphic Design 2

Year three

  • Major Negotiated Pathway Projects
  • Creative Competition Projects
  • Applied Professional Practice Studies

Work experience and placements

You are encouraged to seek work placements in graphic design during the summer, and there is an option to undertake a longer work placement lasting up to a year. You will also work on a live project brief set by real clients and have the opportunity to enter national and international competitions, such as the Young Creatives Network and The International Society of Typographic Designers.

Graduate careers

Our graduates have gone on to work for Net A Porter, Warner Music, Bauer Media, Morse Studio, Mammal, Commercial Art, 19 Grams, Groovebulb, Six, New English, Tudor Rose and Bulb Studio. They work throughout the graphic communication sector as staff designers, consultants or freelancers, in areas such as information, advertising, promotional design, and interactive and multimedia design.

Fees and funding

Full-time £9,000
Placement year £650
Part-time (Where available)  
4 year course £5,925 per year
6 year course £3,950 per year
Per module £988 per 15 credits
Full-time £12,250
Placement year £750

For more information please take a look at our Fees and Funding section.

Additional costs

Please note that some courses at DMU require additional expenditure by students, for instance to buy materials, print documents and travel to work placements. While DMU offers a wide range of bursaries and excellent library resources to support learning activities, some additional cost is possible.

All recommended texts are in the library. If a student wanted their own personal version, the total cost of books would typically be around £200.

For further information, please contact the faculty admissions team by email at or phone us on 0116 257 7456.


Scholarships and bursaries are available to home undergraduate students studying on a full time basis. To see if you are eligible, take a look at the Fees and Funding section of the website.


We have excellent specialist facilities, including Mac-equipped computer suites, open access multi-purpose studios with excellent natural light, digital imaging equipment, dedicated drawing and visualisation studios and large photography and printmaking workshops.

How to apply


Applications for undergraduate courses from UK/EU applicants must go through UCAS, you can fill out an application form through their website. If you do not have regular access to the internet or find it difficult to fill out applications online you can request an alternative format from UCAS either through their website or via the contact details below.

Customer Service Unit
PO Box 28
GL52 3LZ

T: 0871 468 0 468


International students can apply directly to the university through our online applications portal.

Contact details

For further information and admissions advice

Study enquiries: +44 (0)116 2 50 60 70

Submit an online form to ask questions and get advice.

Awards and competitions

You will undertake commercial design briefs and are encouraged to participate in award schemes including ISTD and the RSA Student Design Awards. Students have had work commended by the YCN for four consecutive years, with two students receiving ISTD membership.


“Tutors are all really friendly, accessible and approachable and really help you to push your ideas further. They are also more than happy to have one to one tutorials with you on top of the regular group sessions.”

John Burgess, BA (Hons) Graphic Design. Offered a job working at the design agency Keane Brands in Birmingham on graduation

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