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Graphic Design BA (Hons)

About the course

Graphic Design at DMU will encourage you to explore and establish your skills through projects in graphic communication, with an emphasis on creativity, visualisation, graphic literacy and problem solving.

Negotiated projects, competitions and industry projects (such as the Young Creatives Network) alongside specialist options help develop your personal creative, academic and practical skills and achieve your potential.

You will work on a series of major personal projects to build your portfolio and professional skills. You will also undertake live design briefs from industry and participate in national and international competitions such as the International Society of Typographic Designers. You will get a unique opportunity to experience what it takes to be a successful graphic designer and graduate with a portfolio demonstrating your capabilities and talents.

Teaching staff are practising designers with a range of experience. They have close industry links allowing you to spend time working with professional clients, such as the Design Society. You will also have the opportunity to gain ownership of significant parts of the course on the Gurus and Grasshoppers mentoring scheme, where final year students mentor new students.


Key facts

UCAS course code: W219

Duration:  Three years full-time, six years part-time

Institution code: D26

Entry and admission criteria

Entry requirements for 2014

A good portfolio and normally:

  • Art and Design Foundation or
  • 260 UCAS Points from at least two A Levels or equivalent, including a grade C or above in Art and Design
  • Five GCSEs at grade C or above, including Maths and English
  • BTEC requirements: Distinction Merit Merit (DMM) at National Diploma Level.
  • Additional qualifications can contribute towards the points score such as a third A Level or AS Levels
  • International Baccalaureate: 28+ points.

If you are unsure about the amount of UCAS points your qualifications may attract you can use our UCAS Tariff Chart|.

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.


International Students

If English is not your first language an IELTS score of 6.0 or equivalent when you start the course is essential. English Language tuition|, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Teaching and assessment

Taught by practising designers in a vibrant studio culture, teaching takes place through workshops, seminars, team and individual tutorials, and interactive lectures from leading practitioners. You can spend time working with professional clients through the FD10 design society. You will also have the opportunity to gain ownership of significant parts of the course on the Gurus and Grasshoppers mentoring scheme, where final year students mentor new students.

You can choose from a wide range of specialist topics in professional graphic design; such as: advertising, interactive media, editorial typography, packaging, photography, sustainable design, creative book making, and TV graphics.

Assessment is continuous, with feedback provided as your work develops. You will typically have 15 timetabled taught hours and undertake approximately 25 hours of independent study each week.

Course modules

Year one

  • Graphic Studies: Context and Communication
  • Image-Making for Graphic Design
  • Media and Communication Technology for Graphic Design I

Year two

  • Integrated Graphic Studies
  • Applied Graphic Studies
  • Media and Communication Technology for Graphic Design II

Year three

  • Major Negotiated Pathway Projects
  • Creative Competition Projects
  • Applied Professional Practice Studies

Work experience and placements

You are encouraged to seek work placements in graphic design during the summer, and there is an option to undertake a longer work placement lasting up to a year. You will also work on a live project brief set by real clients and have the opportunity to enter national and international competitions, such as the Young Creatives Network and The International Society of Typographic Designers.

Graduate careers

Our graduates have gone on to work for Net A Porter, Warner Music, Bauer Media, Morse Studio, Mammal, Commercial Art, 19 Grams, Groovebulb, Six, New English, Tudor Rose and Bulb Studio. They work throughout the graphic communication sector as staff designers, consultants or freelancers, in areas such as information, advertising, promotional design, and interactive and multimedia design.

Fees and funding

Full-time £9,000
Placement year £650
Part-time (Where available)  
4 year course £5,925 per year
6 year course £3,950 per year
Per module £988 per 15 credits
Full-time £11,750
Placement year £750

For more information please take a look at our Fees and Funding| section.


Scholarships and bursaries are available to home undergraduate students studying on a full time basis. To see if you are eligible, take a look at the Fees and Funding| section of the website.


We have excellent specialist facilities, including Mac-equipped computer suites, open access multi-purpose studios with excellent natural light, digital imaging equipment, dedicated drawing and visualisation studios and large photography and printmaking workshops.

How to apply


Applications for undergraduate courses from UK/EU applicants must go through UCAS, you can fill out an application form through their website|. If you do not have regular access to the internet or find it difficult to fill out applications online you can request an alternative format from UCAS either through their website| or via the contact details below.

Customer Service Unit
PO Box 28
GL52 3LZ

T: 0871 468 0 468


International students can apply directly to the university through our online applications portal|.

Contact details

For further information and admissions advice

Study enquiries: +44 (0)116 2 50 60 70

Submit an online form| to ask questions and get advice.

Awards and competitions

You will undertake commercial design briefs and are encouraged to participate in award schemes including ISTD and the RSA Student Design Awards. Students have had work commended by the YCN for four consecutive years, with two students receiving ISTD membership.


“Tutors are all really friendly, accessible and approachable and really help you to push your ideas further. They are also more than happy to have one to one tutorials with you on top of the regular group sessions.”

John Burgess, BA (Hons) Graphic Design. Offered a job working at the design agency Keane Brands in Birmingham on graduation

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