DMU logo
advertising-and-marketing-communications-img-01 advertising-and-marketing-communications-img-02

Advertising and Marketing Communications BA (Hons)

Marketing at DMU is ranked 6th in the UK for student satisfaction (National Student Survey, 2015)

Overview

Clearing-Leaderboard


Reasons to study Advertising and Marketing Communications at DMU:

This course will prepare you for a potential career in a wide range of marketing communications disciplines such as, advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning.

  • Achieve professional qualifications alongside your degree with a course that is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award and the IDM Certificate in Direct and Digital Marketing
  • Develop a new business concept on our Fox’s Lair!® assessment, similar to Dragon’s Den,  and receive feedback from real-life entrepreneurs who will help you develop the skills employers look for – teamwork, project management, communication and problem solving
  • Work on real projects with advertising and marketing communications agencies, such as creating advertising campaigns, and undertake a variety of innovative coursework and assessments. 

We have one of the largest marketing departments in the UK and our staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of our lecturers have worked in the industry and bring real world experience into the learning environment.

With extensive industry experience and research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.


Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are proud to currently offer a scholarship for this course.

Vice-Chancellor's Sports Scholarship
Up to £6,000 worth of support available to full-time UK and EU undergraduate and postgraduate students, starting in September 2016. For more information visit our Vice-Chancellor's Sports Scholarship page.
 

More courses like this:

International Marketing and Business BA (Hons)
Marketing BA (Hons)
Business and Marketing BA (Hons) 

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: N561

Duration: Three years full-time, four years with a placement.

Fees and funding: £9,000

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course codes: N561

Duration: Three years full-time, four years with a placement.

Fees and funding: £11,750

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

How to apply: International students can apply to study at DMU directly using our online applications portal.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

  • A typical offer is 280 UCAS points from at least two A-levels or equivalent (eg BTEC**)
  • Five GCSEs grades A–C including English Language and Maths
  • Pass QAA Accredited AHE course and GCSE Maths and English grade C (Language or Literature) or recognised equivalent
  • International Baccalaureate: 28+ Points

** Further information about BTEC equivalencies

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language, an IELTS core of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required.

UCAS Tariff changes

Students applying for courses starting in September 2017 will be made offers based on a new UCAS Tariff. Find out more.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Year 3

Plus option modules from the following indicative list:

*Essential for progression towards the IDM Certificate in Direct Marketing

**Only applicable to those who have undertaken a placement year

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection) 
  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree (subject to module selection) 

 

Facilities and features

Hugh Aston Building

You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.

Facilities include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work and quiet study zones for individual work. 

The faculty has a large number of high-spec IT labs. The DMU bookshop stock a number of core text books and a range of background reading for your course, along with a variety of stationery.

The Oasis café in Hugh Aston provides Costa Coffee as well a range of snacks and refreshments. 

Library services

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

During standard term-time (October to June) the main Kimberlin Library is open 24 hours a day, seven days a week. Outside of this period, and during university holidays, the library will remain open but with reduced opening hours.

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

Campus Centre

This is DMU’s social hub, housing a large food court, shops, the Lobby bar, De Montfort Students’ Union (DSU), performance studios and our chaplaincy.

There are also Conference Rooms, allowing us to host a variety of events from workshops, lectures, practical sessions and group work to exhibitions.

In March 2016 work is due to start in the centre to create a state-of-the-art new home for DSU, making it more visible, offering more breakout space and giving better access to its key services.

Opportunities and careers

dmu-global-img-01

#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Our dedicated #DMUglobal High Flyers Award offers ambitious students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).

bal-placements-img

Placements

An optional paid placement year offers invaluable professional experience.

We can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement. 

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Our students have taken placements with companies including Warner Bros, Volkswagen, Experian and Telefonica (O2).

For further details visit our placements page or contact @DMUBALPlacements.

bal-graduate-careers-img

Graduate careers

This degree opens up career opportunities in communications agencies and marketing departments of client companies.

Typical job roles may include, developing creative advertising messages, creating digital strategy, generating branded content, project managing PR events, developing digital media plans for big brands, researching buying behaviour and new advertising concepts, or working on search engine optimisation.

Recent graduates have progressed to professional roles such as Digital Marketing Manager at Burberry, Account Manager at adam&eveDDB, Strategic Planner at Publicis and Xbox EMEA 3rd Party Marketing Manager at Microsoft.

DMU Open Days

Our next Open Day takes place on Saturday 17 September 2016, book your place today. 

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

#IchoseDMU
Accommodation
Student support
De Montfort Students' Union
i-chose-dmu-img-01

#IchoseDMU

Find out why our students are proud to say #IchoseDMU. Find out more.

accomodation-img

Accommodation

We offer a range of high-standard accommodation for our students, with nine halls of residence – and around 2,300 rooms – all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

student-support-img-03

Student support

We have a dedicated team to help deal with any issues you may have before, during and after your studies. From finding accommodation and settling in, to arranging academic support during your studies – our support team can help directly or point you in the right direction of someone who can. Find out more.

dsu-img-01

De Montfort Students' Union

Run by students for students, DSU now offers more than 120 societies as well as 40 sports clubs. You can also get involved in the award-winning Demon Media group, volunteer to help in the community, become a course or faculty rep, and take part in the union’s annual elections. Find out more.

 
Fees and funding
Fees and funding

Find out what financial help you can access during your studies at DMU.

Come to an open day  target area
Come to an open day

Don't let us tell you how good we are. Come to one of our open days and find out for yourself!

Explore the DMU campus
Explore the DMU campus

Visit our Virtual Open Day to explore the DMU campus.