More
marketing-img-01 marketing-img-02 marketing

Marketing BA (Hons)

Discover what it takes to deliver industry-standard campaigns. Explore branding, social media, consumer behaviour and digital marketing communications, and be equipped with the practical skills to pursue a successful professional marketing career.

Overview

Associate Professor Nichola Phillips and Senior Lecturer Suha Omar talk about the wide range of opportunities available to our Marketing BA (Hons) students.

Relevant, engaging marketing is critical to the success of any company, service or product. 

This course will introduce you to the key principles and practice of effective marketing. You will learn how to analyse real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets and learn how to evaluate the success of your marketing activities. 

During the course you’ll gain real-world experience using simulations, case studies and project pitches. You’ll be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work.

In your first year you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals – from Global Marketing Strategies to Customer Management, Digital and Direct Marketing and E-Marketing.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

Key features

  • CIM and IDM accreditations offer opportunities to gain significant exemptions from professional qualifications, depending on your module choice.
  • Our DMU Works team will help you gain the skills that employers are looking for through placement opportunities with local, national and global companies. Marketing students have landed placement roles with Volvo Group, DHL, Pfizer, FedEx, Rolls-Royce, Bosch and Saint-Gobain.
  • Our graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Bank of Ireland and Vodafone.
  • Enjoy an international experience with DMU Global. Our Marketing students have previously visited New York-based agency McCann, where they gained insight into advertising in the US.

Scholarships

DMU offers a range of undergraduate and postgraduate scholarships and bursaries to help you realise your academic ambitions.

International student scholarships

Find out about available international scholarships or visit our fees and funding page for more information.

 

More courses like this

Advertising and Marketing Communications BA (Hons)

Business and Marketing BA (Hons)

  • UK
  • EU/International

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding: 

2024/25 tuition fees for UK students: £9,250

Find out more about additional costs and optional extras associated with this course.

How to apply

Order a prospectus

Book an Open Day

Submit a study-related enquiry

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding:

2024/25 tuition fees for international students: £15,750.

Find out more about available funding for international students.

Find out more about additional costs and optional extras associated with this course.

How to apply

Order a prospectus

Submit a study-related enquiry

Entry criteria

  • A typical offer is 112 UCAS points from at least two A-Levels, or
  • BTEC National Diploma/Extended Diploma at DMM

Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

Alternative qualifications include:

  • Pass Access with 30 Level 3 credits at Merit (or equivalent) with English (Language or Literature) and Maths GCSE required as separate qualifications at grade 4

We will normally require students to have had a break from full-time education before undertaking the Access course.

•International Baccalaureate: 26+ points

 

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential. English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

UCAS tariff information

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff.

Contextual offer 

To make sure you get fair and equal access to higher education, when looking at your application, we consider more than just your grades. So if you are eligible, you may receive a contextual offer. Find our more about contextual offers.

 

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Year 1

  • Financial Decision Making
  • Employability, Professionalism and Academic Study Skills
  • An Introduction to Entrepreneurship and Enterprise
  • Introduction to Work and Organisations
  • Marketing Essentials
  • Marketing Decision Making
  • The Digital and Social Media Context of Business

Year 2

  • Marketing Research
  • Consumer Behaviour
  • Brand Management
  • Advertising and Promotion

Plus option modules from the following indicative list:

  • Digital and Direct Marketing*
  • International Marketing
  • Sports Marketing***
  • Business Law

Year 3

  • The Brand Portfolio or Marketing Dissertation
  • Marketing Planning & Management

Plus option modules from the following indicative list:

  • Customer Management
  • EMarketing
  • Global Marketing Strategies
  • Interactive Marketing Campaign*
  • Marketing of Services***
  • Retail Marketing
  • Reflective Business Practice***
  • Social Media Marketing
  • Marketing Analytics***

* Essential for progression towards the IDM Certificate in Direct Marketing

** Only applicable to those students who have undertaken a placement year

***Please note that the module options 'Sports Marketing', 'Marketing of Services', 'Marketing Analytics' and Reflective Business Practice' are not currently available for the academic year 2021/22 due to issues arising from the COVID-19 pandemic.


Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)
  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree 

Facilities and features

 
Placements
Placements
Placements
 

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including the Virtual Learning Environment, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

Find the people who will open doors for you

DMU's award-winning careers service provides guaranteed work experience opportunities DMU Careers Team
placement-1

Placements

As part of this course, you will have the option to complete a paid placement year which offers invaluable professional experience.

Our award-winning Careers Team, can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Our students have taken placements with companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike and Saint Gobain.

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Luke did a placement at EY, one of the top four Audit firms. They were so impressed, they offered him a graduate role after completing his degree. Find out more here.

global-1

DMU Global

Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers. 

Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Marketing students have recently visited India as part of the Brand Management module as well as Silicon Valley, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

bal-graduate-careers-img

Graduate careers

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Product Marketing Coordinator at NaturalMotion, CRM Assistant at Hearst Magazines, Marketing Analyst at Bank of Ireland, and Account Executive at We Launch. 

A Business and Marketing degree at DMU helped Lyndon Tarrant start a role as a management trainee at Enterprise Holdings ahead of his graduation before he had even finished his final year on the course. Find out more here.

Take your next steps

More from DMU