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Marketing BA (Hons)

This specialist course covers both traditional and digital marketing principles and teaches you how to apply them to real-world situations.

Available in Clearing. Call (0116) 257 7000 or WhatsApp on 07970 655 800 to secure your place

Overview

Watch: Associate Professor Nichola Phillips and Senior Lecturer Suha Omar talk about the wide range of opportunities available to our Marketing BA (Hons) students.


Marketing is critical to the success of any modern company and this course will introduce you to the principles and the practice of excellence in this key ingredient of business success. 

Accredited by the Chartered Institute of Marketing (CIM) Accredited Study Centre and the Institute of Direct Marketing (IDM), this course will help you develop the transferable skills that are valued by professionals and industry experts.

Learn how to provide value to a company by analysing real business problems and offering creative marketing solutions taught by lecturers who draw on their extensive business experience.

Choose from a broad range of Marketing modules, such as Marketing Essentials, Direct and Digital Marketing, Sports Marketing, Marketing Planning and Management and Retail Marketing.

Key features

  • Our Fox’s Lair initiative gives you the opportunity to prepare for the business world by presenting your plans and ideas to business executives.
  • Our #DMUworks team will help you gain the skills that employers are looking for through placement opportunities with local, national and global companies. Marketing students have landed placement roles with Volvo Group, DHL, Pfizer, FedEx, Rolls-Royce, Bosch and Saint-Gobain.
  • Our graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Shoezone, Network Rail and Vodafone.
  • CIM and IDM accreditations mean significant exemptions from professional qualifications, depending on your module choice.
  • Enjoy an international experience with #DMUglobal – on these trips you will visit sites like New York-based advertising agency McCann giving students an honest and refreshing insight into how advertising works in America.

More courses like this

Advertising and Marketing Communications BA (Hons)

Business and Marketing BA (Hons)

International Marketing and Business BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2019/20 tuition fees will be £9,250

Find out more about tuition fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course codes: N500

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2019/20 tuition fees will be £13,250

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information call us on +44 (0)116 2 50 60 70.

Entry criteria

  • A typical offer is 112 UCAS points from at least two A-Levels, or
  • BTEC National Diploma/Extended Diploma at DMM

Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

Alternative qualifications include:

  • Pass Access with 30 Level 3 credits at Merit (or equivalent) with English (Language or Literature) and Maths GCSE required as separate qualifications at grade 4

We will normally require students to have had a break from full-time education before undertaking the Access course.

•International Baccalaureate: 26+ points

 

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

International students 

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.


UCAS Tariff changes

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff. Find out more.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)
  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree 

Facilities and features

Hugh Aston Building

You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.

Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.

Library and learning zones

The main Kimberlin Library is open 24 hours a day, 365 days a year and offers a range of print and online resources to support your studies. Many resources and services can be remotely accessed from anywhere you choose.

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a Just Ask service for help and advice, available via email or telephone. We also have space across campus for group or individual work and study, with computer stations, laptops, plasma screens and assistive technology available.

More flexible ways to learn

Our Universal Design for Learning (UDL) has been recognised as leading the university sector. It builds upon our pledge to offer an equitable and inclusive approach to learning and teaching for all our students.

UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures.

This means students can revise taught material in the way which suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

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Placements

As part of this course you will have the option to complete a paid placement year which offers invaluable professional experience.

Our exciting careers programme #DMUworks can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.

Our students have taken placements with companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike and Saint Gobain.

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Luke did a placement at EY, one of the top four Audit firms. They were so impressed, they offered him a graduate role after completing his degree. Find out more here.

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons — helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Marketing students have recently visited India as part of the Brand Management module as well as Silicon Valley, home to many start-up and global technology companies such as Essential, a tech company founded by Android creator Andy Rubin.

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Graduate careers

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Product Marketing Coordinator at NaturalMotion, CRM Assistant at Hearst Magazines, Marketing Analyst at Bank of Ireland, and Account Executive at We Launch. 

A Business and Marketing degree at DMU helped Lyndon Tarrant start a role as a management trainee at Enterprise Holdings ahead of his graduation before he had even finished his final year on the course. Find out more here.

DMU Open Days

Our next Open Day takes place on Saturday 14 September 2019, book your place today.

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

Case study: Amy Dunbabin
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Amy Dunbabin

"The subject inspired me and there was a great range of modules. Every lecture and seminar I attended helped me in some way."
-Amy Dunbabin, Marketing BA (Hons)

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#IchoseDMU

Find out why our students are proud to say #IchoseDMU.

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Accommodation

We offer a range of high-standard accommodation for our students, with 14 halls of residence — and around 4,300 rooms — all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

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De Montfort Students' Union (DSU)

Run by students for students, DSU now offers more than 120 societies as well as 40 sports clubs. You can also get involved in the award-winning Demon Media group, volunteer to help in the community, become a course or faculty rep, and take part in the union’s annual elections. Find out more.

 
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