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International Marketing and Business BA (Hons)

Studying International Marketing and Business gives you the knowledge and flexibility to pursue careers in a worldwide marketplace with leading multinational corporations.

Digital Open Days: 14 November and 5 December Book now

Overview

Note: The September 2020 entry will be the last intake for this course.

This course links international marketing and business theories with the realities of operating as a marketer in the commercial world and keeping pace with the continuous challenges of operating in a global economy. 

At a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from other graduates and enhance your career prospects. This course combines International Marketing and Business with the study, from beginner or post-GCSE level, of a foreign language. 

You will take a beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people. You will also have the opportunity to put your skills into practice by studying abroad between years two and three.

Key features

  • DMU is a Chartered Institute of Marketing (CIM) accredited study centre and an Institute of Direct Marketing (IDM) key educational partner leading to significant exemptions from CIM and IDM professional qualifications on top of your degree (subject to module choice).
  • Enjoy an international experience with  DMU Global trips including New York, Berlin, Copenhagen, Indore and Beijing, which will enrich your studies and allow you to develop key skills valued by employers. You can also take a year studying abroad to gain proficiency in a foreign language and enhance your skills.
  • Enjoy career and placement support from DMU Works in interview preparation, writing motivational statements, CV and many more. Our students secured placements with local, national and global companies including  Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain.
  • Our alumni are employed by leading brands in graduate jobs such as  PR communications manager at Honda, marketing graduate at Avon, marketing executive at David Wilson Homes, and marketing analyst at GI Solutions.
  • You can participate in our Fox’s Lair initiative, which will provide you with the opportunity to generate a business plan in groups and present your idea to local entrepreneurs and business executives, with the chance of winning a financial investment to help set up your venture.” 

Graduate Success and News
DMU Graduate lands job with digital giant after placement 


Scholarships

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

DMU Global High Flyers Award
The DMU Global High Flyers Award offers students a discount of up to £1,000 towards a DMU Global opportunity (subject to terms and conditions).

DMU Sports Scholarship
Find out more about the DMU Sports Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country specific fee discounts for international students.



More courses like this:

Marketing BA (Hons)
Business and Marketing BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: NNM1

Duration: Three years full-time, four years with a placement.

Fees and funding: £9,250

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course codes: NNM1

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2021/22 tuition fees will be £14,250

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

  

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

  • Typical offers at 104 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC)
  • Five GCSEs at grades A–C including English Language and Maths
  • Pass Access with 30 Level 3 credits at Merit (or equivalent)

    English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

    We will normally require students to have had a break from full time education before undertaking the Access course

  • International Baccalaureate: 24+ Points

 

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language, an IELTS core of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

UCAS Tariff changes

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff. Find out more.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Year 2

Plus option modules from the following indicative list:

Year 3

Plus option modules from the following indicative list:

NB: Language students take two language modules in each year: one language skills and one cultural appreciation.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test. A number of modules use active assessments; role-plays and simulations. This course develops creative individuals prepared to face the challenges of the business world. Assessment is typically weighted as follows in your first year:

  • Exam: 29%
  • Coursework: 71%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

The International Marketing and Business programme is a Chartered Institute of Marketing (CIM) and Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner.

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square meters of extra space. The extension is designed to make your studies more comfortable, featuring classrooms, self-study spaces equipped with USB sockets to charge your phone or laptop, a large and airy student breakout space, a new Student Advice Centre and a balcony on the top floor overlooking our beautiful campus. 

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

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DMU Global

Our innovative international experience programme DMU Global aims to enrich your studies and expand your cultural horizons, helping you to become a global graduate, equipped to meet the needs of employers across the world. Through DMU Global, we offer a wide range of opportunities including on-campus and UK-based activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.  

In recent years, our International Marketing and Business students travelled to headquarters of the United Nations in New York City to discuss topics such as hunger, health, education, climate change and social justice. Students also participated in a trip to Vietnam, where they visited one of Adidas' factories to gain valuable industry insight. 

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Placements

During this course you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career.

Our careers programme DMU Works can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement.  

Previous students have taken up placements in the private, public and not-for-profit sectors, including some international posts, with leading companies such as Telefonica (O2), FedEx, Virgin Holidays, Nike and Volkswagen. 

 

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Graduate careers

In today’s fast-paced and increasingly connected world, specialist knowledge of international business and marketing is vital for businesses competing in the global market.

This course develops highly employable graduates sought after by national, international and multinational companies who conduct trade and business across borders.

Graduates leave this programme equipped with transferable skills that prepare them for a wide range of career paths, including critical analysis, verbal and written communication, leadership, research and teamwork. Moreover, at a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from other graduates and enhance your career prospects.

Job opportunities may involve dealing with global and cultural business issues, generating sales in foreign markets, developing products for global markets or creating an international marketing communications campaign.

Previous graduates have progressed to roles such as  PR communications manager at Honda, marketing graduate at Avon, marketing executive at David Wilson Homes, and marketing analyst at GI Solutions 

DMU Open Days

The next DMU Open Day will take place on Saturday 14 November

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

Case study
Accommodation
De Montfort Students' Union
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Case study

 

Brennan landed a graduate job with Oath, one of the world’s largest digital media companies, after his successful placement year. He said he couldn’t have landed his placement without the support at DMU: “The support they offer is invaluable throughout the whole process and I can safely say their guidance was crucial in me securing a placement.”  – Brennan Cross, International Marketing and Business  

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Accommodation

We offer a range of high-standard accommodation for our students, with 13 halls of residence and around 4,100 rooms, all of which are a short distance from our campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

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Student support

We have a dedicated team to help deal with any issues you may have before, during and after your studies. From finding accommodation and settling in, to arranging academic support during your studies — our support team can help directly or point you in the right direction of someone who can. Find out more.

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De Montfort Students' Union

Run by students for students, DSU offers more than 150 societies and almost 40 different sports clubs. You can also get involved in the award-winning Demon Media group, volunteer to help in the community, become a course or faculty rep, and take part in DSU’s annual elections. Find out more.

 
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