Fashion Management (Level 6 Top Up)

As consumers and markets evolve, retailers have to adapt to remain successful. The degree of change can be minimal, or could involve a complete transformation. For example: Chelsea Girl to River Island, Tom Ford's re launch of Gucci or Christopher Bailey's launch of Burberry's 'Ready to Wear' collection.

The first part of this module is based on research to review and establish new innovations in global retailing, visual merchandising, promotional techniques and new directions in consumer demand. The impact of external factors on retailing will also be considered and you will develop your skills in computer aided design (CAD).

From this research you will recreate a strategy for a relaunch of a particular store or brand. This could include new market positioning, new direction towards consumers and in store concepts from the product direction to the design of the interior space.

Assessment: 5000 word marketing plan, 100%

This module examines the process of buying and selling product from a variety of angles to include both the retailer and customer's perspective. You will consider the changing face of the industry in relation to the impact of technology and sustainable business practices.

The module encompasses the buying cycle and explores the buying function in more detail, as well as the relationship with merchandising, technology and commercial practice. An appreciation of the role of visual merchandising is also explored through a combination of practical and theoretical exercises. You are also introduced to global sourcing and the relevant ethical and environmental implications.

You will develop key skills associated with the role of buying including costing, negotiation, strategy and range planning.

Assessment: 5000 word reflective report, 100%

Fashion Business explores the impact of sustainability and design innovation within the context of new product development within the fashion industry. A combination of theory and practice will be used to develop a contextual understanding of how new and innovative fashion products are conceived, developed and ultimately brought to market.

A crucial stage in the new development process is design protection and copyright law. You will gain an appreciation of the scope and value of design protection and how intellectual property law can be used to protect innovative products. You will be required to conduct research in order to identify an innovative fashion product. You will critically analyse the product against sustainability and innovation criteria, drawing upon taught material within the module to make recommendations for further enhancements.

As the module progresses, you are given the opportunity to synthesise learning through a simulated entrepreneurial task with a focus on design innovation and sustainability. You will research and identify an original, innovative and sustainable product idea and formulate a business plan around their concept to include product design, product strategy, sale and marketing strategies and financial forecasting. The module concludes with you partaking in a ‘pitch deck’ style presentation whereby you will present your product idea and justify your required level of funding.

Assessment: Presentation, 40%. 5000 word business plan, 60%

This module is the culmination of your studies to date and will develop your research skills and experience. The project will take the form of a 6000-8000 word dissertation based on original research in an area of your choice from; trend, fashion buying, fashion business or fashion marketing.

We will support you through lectures and seminars on areas such as research methods, data collection, analysis, reporting methods, presentation, citation and referencing. You will also have regular meetings with your supervisor.

Assessment: 6000-8000 word dissertation