Fashion Communication and Styling

Fashion Communication and Styling BA (Hons)

Highly creative and practical, this degree will teach you how to think like a fashion stylist and communicator within the fast-moving and dynamic world of fashion.

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Overview

Watch: Programme leader Jessica Donnelly talks about the industry-relevant skills students learn on Fashion Communication and Styling at DMU.


As part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.

You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.

Key features

  • DMU is ranked in the Top 10 for Fashion and Textiles in the UK, according to The Guardian University Guide 2020
  • Learn about the technical elements of successful event styling and production – including the creation of image, film and graphics.
  • Gain the skills and confidence you’ll need to act as a consultant to industry partners.
  • Study a wide and practical range of topics including computer-aided design (CAD), pattern cutting and garment manufacture, and fashion illustration.
  • Cover areas including visual research, illustration, storyboarding, audience analysis, styling, photography, fashion graphics and film, editorial development, event styling and production, freelance/self-employment skills and project management.
  • Take part in national and international competitions to gain experience of working to a client brief and benefit from raising your profile within the industry.
  • Graduates can expect to flourish in careers within the fashion styling and communication industries as journalist contributors, media commentators, promoters, editors or stylists, and with big fashion brands and media groups.
  • The award-winning Vijay Patel Building provides both the space and the facilities to foster creative thinking, where ideas can develop and flourish for our art and design course students. 

More courses like this

Contour Fashion (Communication) BA (Hons)

Fashion Design BA (Hons)

Contour Fashion BA (Hons)

Fashion Textile Design BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: W234

Duration: Three years full-time, six years part-time.

Fees and funding: For 2020/21 tuition full-time fees will be £9,250 per year.

Find out more about course tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

Key facts for international students

Duration: Three years full-time

Fees and funding international: For 2020/21 tuition fees will be £13,750 per year.

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

Entry criteria

Typical entry requirements 

A good digital portfolio and normally:

  • Art and Design Foundation or
  • 112 points from at least 2 A-levels including grade C in Art and Design or
  • BTEC Extended Diploma DMM in an Art and Design related subject or
  • International Baccalaureate: 26+ Points  including Art and Design

Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.

Additional qualifications include:

  • Pass Access with 30 Level 3 credits at Merit (or equivalent) and GCSE  English (Language or Literature) at grade 4 or above.

We will normally require students have had a break from full-time education before undertaking the Access course.

  • We also accept the BTEC First Diploma plus two GCSEs including English at grade 4 or above (if required as part of our standard requirement)

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Interview and Portfolio

UK applicants with relevant qualifications will be invited to bring their portfolio of work to an open day and interview. Overseas applicants will be invited to send samples of their work. Please see our Fashion Communication and Styling BA (Hons) portfolio advice for full details.

Structure and assessment

 

Course modules

Teaching and assessments

 

First year

  • Fashion Styling
  • Photography and Video for Fashion
  • Visuals and Illustration
  • Communication Creation
  • Design Cultures 1

Second year

  • Professional and Promotional Practice
  • Concept to Consumer
  • Image and Moving Image
  • Fashion Event Styling
  • Design Cultures 2

Optional Placement Year

Third year

  • Fashion Communication and Styling Consultancy
  • Personal Employability Portfolio
  • Major Project: Communication and Styling
  • Design Cultures 3

Structure

A variety of learning and teaching strategies are utilised within the degree programme. New concepts and methodologies are introduced via lecture and seminar discussion, technical processes and skills and demonstrated and then practically developed by you in workshops and media studios.  Throughout the three years of study you will receive formative feedback on projects, either from tutor led, group stage reviews or from individual formative assessments.  At each of these, you will receive written feedback to support and guide your development before carrying out future work.  Part of this feedback will focus on areas to improve work already carried out and students are afforded the opportunity to address feedback and revisit of work to address current problem areas before the summative assessment. Both formative and summative feedback, will on your development and the achievement of the modules learning outcomes. 

Summative assessment of all work carried out will take place at the conclusion of the module and is accompanied by written and verbal feedback. Assessment can be varied, but generally will take the form of a visual presentation, static display and or portfolio creation.

Contact hours

You will be taught through a combination of lectures, tutorials, seminars, workshops, practical activities, group work and self-directed study. Assessment is through coursework (presentations, essays and portfolio/event outcomes).  Your precise timetable will depend on the modules of study in each term however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials and practical workshops) each week, and we expect you to undertake at least 24 further hours of independent study to progress and complete research and project outcomes.

 

Facilities and features

Art and design facilities

The award-winning Vijay Patel Building brings all of our art and design courses together providing inspiring, flexible spaces, studios and facilities which invite creativity and innovation.

The creative industries require imaginative graduates who can develop new ideas and products. Students use our state-of-the-art workshops, labs and studios to experiment and test in the same way they will in industry, while the open and transparent spaces in the building encourage collaboration between disciplines. In doing so, the building supports students to be both ready for industry and future leaders in their respective fields.

Take a look at our stunning showcase of the building at dmu.ac.uk/aad.


 

More flexible ways to learn

Our Universal Design for Learning (UDL) has been recognised as leading the university sector. It builds upon our pledge to offer an equitable and inclusive approach to learning and teaching for all of our students.

UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences. Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in the way which suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Campus Centre

The current home of De Montfort Students' Union (DSU), Campus Centre, has been completely refurbished to create a state-of-the-art environment for DSU improving the student experience.

The new-look Campus Centre is the hub for student life, on the ground floor is a convenience store, a Subway and a Starbucks. There is also the DSU-owned charitable accommodation service Sulets and SUpplies, DSU’s shop, selling art supplies stationary and clothing, and offering printing and binding services.

A staircase in the centre of the building leads up to the first floor, where the DSU officer team has new offices. 

Opportunities and careers

Placements

Placements

This course gives you the option to enhance and build your professional skills to progress within your chosen career, through a placement. Our dedicated team offers a range of careers resources and opportunities so you can start planning your future. 

We have excellent links with the fashion industry, ensuring you work on industry relevant projects and client briefs to gain more experience and build your external reputation before you graduate.

There will be opportunities to take part in national and international competitions and be part of DMU’s showcase to industry leaders at events such as Graduate Fashion Week in London.

#DMUglobal

#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Our Fashion students have recently undertaken #DMUglobal trips to places such as Paris, Hong Kong and New York, where they visited companies such as Burberry, Coach, Rituals, O'Neill and Calvin Klein.

Careers

Graduate careers

We expect graduates to go on to a variety of areas within the fashion styling and communication industries such as journalist contributors, media commentators, editors stylists, fashion researchers, show producers, show curators and art directors.

DMU Open Days

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Saturday 14 September 2019
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How to apply

We welcome applications from students with a wide range of qualifications and experience.

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More about your DMU

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Graduate Fashion Week

Graduate Fashion Week is known for launching the careers of some of the biggest names in fashion including Stella McCartney and Julien McDonald.

New Art and Design facilities in the Vijay Patel building

Vijay Patel Building

The award-winning Vijay Patel building has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses.

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#IchoseDMU

Find out why our students are proud to say #IchoseDMU.

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Accommodation

We offer a range of high-standard accommodation for our students, with 14 halls of residence — and around 4,300 rooms — all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

 
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