900x506-hero-fashion-buying-with-marketing

Fashion Buying with Marketing BA (Hons)

This versatile and dynamic course, with its emphasis on buying, business and marketing, will prepare you for a range of careers in the fast-paced fashion industry.

Available in Clearing. Call (0116) 257 7000 or WhatsApp on 07970 655 800 to secure your place

Overview

Watch: Fiona Bailey discusses the different pathways students can study with Fashion Buying at DMU. 


Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.

You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis.

Key features

  • Work on live projects with industry partners to learn from buying, marketing and creative experts.

  • Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers.

  • Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill.

  • Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies.

  • 100% of our Fashion Buying graduates from summer 2017 are in work or further study after graduating (Destinations of Leavers from Higher Education (DLHE) 2016-17).
  • Develop CAD skills to enhance your fashion industry prospects.

  • Take part in our international experience programme, #DMUglobal. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands.

  • Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity. 


More courses like this

Fashion Buying with Design BA (Hons)

Fashion Buying with Merchandising BA (Hons)

Fashion Buying with Product Development BA (Hons)

Fashion Communication and Styling BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: WN25

Duration: Three/four years full-time with optional placement year, six years part-time.

Fees and funding: For 2019/20 tuition full-time fees will be £9,250 per year.

Find out more about course tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

 

best-fashion-schools-logo-img

Key facts for international students

Duration: Three/four years full-time with optional placement year.

Fees and funding international: For 2019/20 tuition fees will be £13,250 per year.

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

Entry criteria

Typical entry requirements 

  • Art and Design Foundation or
  • 112 points from at least 2 A-levels or
  • BTEC Extended Diploma DMM or
  • International Baccalaureate: 26+ Points including Art and Design

Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.

  • Pass Access with 30 Level 3 credits at Merit (or equivalent) and GCSE  English (Language or Literature) at grade 4 or above.

We will normally require students have had a break from full-time education before undertaking the Access course.

  • We also accept the BTEC First Diploma plus two GCSEs including English at grade 4 or above (if required as part of our standard requirement)

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

 

Structure and assessment

 

Course modules

Teaching and assessments

 

First year

  • Core Buying 1
  • Textile Materials 1
  • Fashion Communication (CAD)
  • Introduction to Fashion Business
  • Design Cultures 1

Second year

  • Core Buying 2
  • Fashion Marketing
  • Fashion Business A
  • Design Cultures 2
  • Fashion Business B or a Language option*

Third year

  • Sourcing and Supply
  • Advance Fashion Marketing
  • Major Project - Dissertation or Dissertation plus Language option**

Structure

This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year.

Contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations,  phase-testsessays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

Facilities and features

Art and design facilities

The award-winning Vijay Patel Building brings all of our art and design courses together providing inspiring, flexible spaces, studios and facilities which invite creativity and innovation.

The creative industries require imaginative graduates who can develop new ideas and products. Students use our state-of-the-art workshops, labs and studios to experiment and test in the same way they will in industry, while the open and transparent spaces in the building encourage collaboration between disciplines. In doing so, the building supports students to be both ready for industry and future leaders in their respective fields.

Take a look at our stunning showcase of the building at dmu.ac.uk/aad.


 

More flexible ways to learn

Our Universal Design for Learning (UDL) has been recognised as leading the university sector. It builds upon our pledge to offer an equitable and inclusive approach to learning and teaching for all of our students.

UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences. Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in the way which suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Campus Centre

The current home of De Montfort Students' Union (DSU), Campus Centre, has been completely refurbished to create a state-of-the-art environment for DSU improving the student experience.

The new-look Campus Centre is the hub for student life, on the ground floor is a convenience store, a Subway and a Starbucks. There is also the DSU-owned charitable accommodation service Sulets and SUpplies, DSU’s shop, selling art supplies stationary and clothing, and offering printing and binding services.

A staircase in the centre of the building leads up to the first floor, where the DSU officer team has new offices. 

Opportunities and careers

placements-img-01

Placements

This course gives you the option to enhance and build your professional skills to progress within your chosen career through a placement. Our dedicated team offer a range of careers resources and opportunities so you can start planning your future.

We have excellent links with the fashion industry, ensuring you work on industry relevant projects and clients’ briefs to gain more experience and build your external reputation before you graduate. This invaluable experience can enrich student capabilities as well as their projects for their final year. This year some of our students have gone to companies Marks & Spencer, ASOS, George, F&F Tesco, Timberland, Matalan.

Maisie Bee secured a year-long placement at one of Britain’s largest fashion and home retailers, Next, in its online department

Students on the #DMUglobal trip to New York

#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Students on this course have recently been to Porto, where they learnt about the fashion manufacturing cycle by visiting spinners, knitters, dye houses and manufacturers. New York trips have involved visits to local museums, colleges, suppliers, product data management head offices, and a tour and talk at Gap’s head office. 

graduate-careers-img-01

Graduate careers

Our graduates go on to a variety of areas within fashion buying. Recent employers include ASOS, Selfridges, Next, Reiss, Marks & Spencer, River Island, and Joules, among many others.

Luke Naunton secured a role with Marks & Spencer after graduating, as an assistant buyer in London.

DMU Open Days

Our next Open Day takes place on
Saturday 14 September 2019
book your place today.

Register now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order now

How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

Festival of Creativity
Art and Design Facilities
#IchoseDMU
Accommodation
900x506-foc-fashion-buying

Art and Design Degree Show

Our Art and Design Degree Show celebrates the talent and innovative work of our final year art and design students.

New Art and Design facilities in the Vijay Patel building

Vijay Patel Building

The award-winning Vijay Patel building has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses.

i-chose-dmu-img-01

#IChoseDMU

Find out why our students are proud to say #IchoseDMU.

accomodation-img

Accommodation

We offer a range of high-standard accommodation for our students, with 14 halls of residence — and around 4,300 rooms — all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

 
Events target area image
Events

At DMU there is always something to do or see, check out our events for yourself.

Come to an Open Day target area
Come to an Open Day

Don't let us tell you how good we are. Come to one of our open days and find out for yourself!

Discover the DMU campus
Discover the DMU campus

Take a look around DMU by exploring our virtual campus.