Fashion Buying with Marketing BA (Hons) module details
Year one (Level 4)
Core Buying 1
This module gives an overview of the buying cycle from ‘concept to carrier bag’. You will gain an understanding of the various roles and responsibilities within the buying office, and be introduced to the concept of range building. You will learn how to conduct an industry ‘comp shop’, and explore trend forecasting and cost negotiation.
Textile Materials 1
This module aims to provide you with an awareness of textile materials. It includes theoretical and practical activities based on fibres, yarns, woven, knitted and physical testing methods. Practical sessions enhance knowledge of materials and products, and how they relate to industrial technology in order to enhance your technical knowledge as a Buyer.
Fashion Communication (CAD)
Fashion Communication teaches you the required skills in Photoshop and Illustrator. These skills are taught in specialised state-of-the-art CAD labs. You will be able to use your knowledge of CAD and your practical skills to assist your work on other modules within the course.
Introduction to the Fashion Business
This module introduces you to the key concepts of fashion business through weekly analysis of fashion news. You’ll learn about the shift in retailing from high street to online, the rise of omni-channel retailing and how retailers keep up with ever-changing consumer demands. This module also explores different retailer’s business models and their ability to react to changing trends.
Design Cultures 1
Design Cultures aims to develop your critical thinking and research skills by introducing you to the history of fashion design, how fashion has developed over the ages and how this relates to today’s global fashion industry. You will also look at the history of fashion marketing and branding including historical influences within the fashion industry.
Year two (Level 5)
Core Buying 2
Involves an in-depth review of how the buying process works and how garment designs are produced overseas then shipped back to UK stores. This is a complex process involving many stages with one of the most intricate critical paths in industry. This module explores the strategic and trading elements of a buying office. It also includes careers support, CAD development and technical aspects.
This module provides you with an insight into the dynamic and fast paced area of fashion marketing and how the industry uses specific tools to promote products and attract consumers. Subjects studied include market research, marketing strategies, PR, brands and brand extensions.
Fashion Business A
Within this module, you will explore design innovation and sustainability, and the importance of both within the new product development process. You will gain an understanding of intellectual property rights associated with design, and the importance of design protection using real-life fashion business case studies.
Fashion Business B
This module focuses on developing your fashion entrepreneurial skills by teaching you the core skills needed to launch a new product to market. You will come up with a new, innovative and sustainable product idea which you will research in order to test the product’s feasibility. You will learn the skills needed to write a business plan, including product design and branding, sales and marketing strategies, costings and financial forecasting.
Design Cultures 2
This module encourages critical thinking and debate about ethical and sustainable design in the context of Fashion Buying. Other areas you will explore are globalisation and the role of fashion in gender and cross-cultural issues; the relationship between design and technology; retail environments and the culture of consumption and sustainability within the Fashion industry.
Year three (Level 6)
Sourcing and supply
Within this module, you will focus on the global sourcing of a textile product and examines some of the challenges faced by buyers and merchandisers. You will consider how to source a textile product, flexibility of supply and quick response, managing quality, international distribution and supply chains, international political legislation and other issues.
Major Project - Dissertation
This module is the culmination of your studies to date and will develop and explore your skills and experience. The project will take the form of a dissertation based on original research.
Advanced Fashion Management
This module establishes new innovations in global retailing, visual merchandising, promotional techniques and new directions in consumer demand, as well as looking at the importance of data management and digital marketing techniques using current case-studies.
Note: All modules are subject to change in order to keep content current.