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Contour Fashion (Communication) BA (Hons)

Pursue a marketing and promotions career in the dynamic and evolving intimate apparel industry by acquiring the skills and knowledge vital for the commercial world. 

Digital Open Days: 13 February and 13 March Book now


Watch: Take a look behind the scenes of our Contour Fashion students' photoshoot of their final year collections and find out what inspired them.

Contour Fashion was established at DMU in 1947 and has unparalleled links with the UK and global intimate apparel industry – and this related programme is the only communication course in the UK aimed directly at that industry. It prepares you for career opportunities in marketing, promotion, trend prediction, product development and entrepreneurship.  

The course is designed to meet the changing requirements of this global fashion business and you will develop skills in concept inspiration, idea development, image, trend, styling, enterprise and business, industry and communication, social media applications and marketing. Our curriculum is informed by industry which ensures that your learning is in-keeping with the latest sector developments, for instance you will explore the recent growth in comfort-inspired, fashion-driven work attire following the global shift to remote working. There are also many opportunities to work with national and international companies on live projects, work placements, competitions and awards. 

You will be taught by highly experienced professionals who have worked with well-known brands within the industry and by visiting lecturers from the wider fashion and intimates industry.

Key features:

  • Be at the cutting-edge of developments in the sector and learn the skills needed to innovate and thrive in this fast-evolving industry.

  • Core modules such as Visual Communication, Trends and Product Development, and Fashion Marketing and Entrepreneurship are shared with our Contour Fashion and Fashion Buying courses, enabling you to work collaboratively, explore ideas and be part of a dynamic community of fashion-focused students.  

  • Work on live projects with industry experts to gain valuable professional, research, communication and business skills. Recent briefs have been set by Gymshark, British brand Coco de Mer, ASOS and Lycra.  

  • Gain real-world work experience through an optional placement year. Past students have worked with companies including Agent Provocateur, H&M and Tommy Hilfiger. 

  • Benefit from a valuable international experience as part of your studies with our DMU Global programme. Previous trips have taken students overseas to visit trade fairs such as Interfilière and Salon International de la Lingerie. 

  • The award-winning  Vijay Patel Building, home to all of our art and design students, provides both the space and the facilities to foster creative thinking. 

  • Contour Fashion BA (Hons) is a related course where you can specialise in areas including lingerie, athleisure, swimwear, loungewear, nightwear, corsetry and menswear. 


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More courses like this:

Contour Fashion BA (Hons)
Fashion Communication and Styling BA (Hons)
Fashion Design BA (Hons)
Fashion Buying with Design BA (Hons)
Fashion Buying with Marketing BA (Hons)
Fashion Buying with Garment Technology BA (Hons)
Fashion Buying with Merchandising BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: W23C

Duration: Three years full-time, six years part-time.

Fees and funding: 

2021/22 tuition fees for UK students: £9,250

2021/22 tuition fees for EU students: £9,250
See important information about EU fees


Find out more about tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course code: W23C

Duration: Three years full-time

Fees and funding international: For 2021/22 tuition fees will be £14,250 per year.

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

Entry criteria

Typical entry requirements 

A good portfolio and normally:

  • Art and Design Foundation or
  • 112 points from at least 2 A ‘levels and including grade C in Art and Design or
  • BTEC Extended Diploma DMM in an Art and Design related subject or
  • International Baccalaureate: 26+ Points including Art and Design

Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.

  • Pass Access with 30 Level 3 credits at Merit in Art and Design and GCSE English (Language or Literature) at grade 4 or above

We will normally require students to have had a break from full time education before undertaking the Access course.

  • We also accept the BTEC First Diploma plus two GCSEs including English Language or Literature at grade 4 or above


International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Interview and portfolio

Applicants with relevant qualifications will be invited to submit a portfolio of work. Please see our Contour Fashion (Communication) BA (Hons) portfolio advice for full details.

Non-standard applicants may be invited to attend an interview via MS Teams with a portfolio.

Structure and assessment


Course modules

Teaching and assessments



First year

  • Visual Communication
  • Trends and Product Development
  • Introduction to Fashion Business
  • Contour Fashion Promotion
  • Design Cultures

Second year

  • Visual Communication
  • Trends and Product Development
  • Fashion Marketing
  • Contour Fashion Entrepreneurship
  • Design Cultures

Third year

  • Professional Practice and Portfolio
  • Advanced Fashion Marketing
  • Final Research Project


The course team are highly experienced intimate apparel professionals and have worked with well known brands within the industry. The course is further enhanced with guest lectures by industry professionals.Throughout the course you will be required to make visual and verbal presentations of you own concepts, ideas and strategies at the end of the modules. 

Contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

The course was developed in light of changes required within the UK and global Intimate apparel industries.  The development of this programme was supported by key members of the industry through the International Institute of Intimate Apparel (IIIA).  

Comments from industry include:

An excellent concept, the industry is changing, so is the market place and we need to be led by the youth element. Technology drives our industry, why not the wider applications for this opportunity. Youth today are far more digitally enhanced and see potential where we haven’t even dreamt of it’ 

‘The communication option is vital in a commercial world and the skills taught will be transferrable both in and out of the industry, thereby making graduates more employable’ 

Facilities and features

Art and Design facilities

Our award-winning Vijay Patel building has been designed to provide the space and facilities where all of our art and design students can develop their ideas and flourish. 

The creative industries require imaginative graduates who can develop new ideas and products. Students use our sophisticated and contemporary workshops, labs and studios to experiment and test in the same way they will in industry, while the open and transparent spaces in the building encourage collaboration between disciplines. In doing so, the building prepares students for industry and helps develop them as future leaders in their respective fields. 

Take a look at our stunning showcase of the building at

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Campus Centre

The home of  De Montfort Students' Union, (DSU) our Campus Centre offers a welcoming and lively hub for student life. Conveniently located at the heart of campus, it includes a convenience store, a Subway and a Starbucks. Here you can find the DSU-owned charitable accommodation service Sulets and DSU’s shop, SUpplies, selling art supplies, stationery and clothing, and printing and binding services. The building is also home to the DSU officer team. 

Opportunities and careers



During this course you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career. 

Our careers programme DMU Works can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement. 

We encourage you to undertake work experience opportunities during vacation time to broaden your personal skills and experience the world of work, particularly in trend prediction, where the course has excellent links with WGSN, and Concepts Paris. 


DMU Global

Our innovative international experience programme DMU Global aims to enrich your studies and expand your cultural horizons, helping you to become a global graduate, equipped to meet the needs of employers across the world. Through DMU Global, we offer a wide range of opportunities including on-campus and UK-based activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges. 

Students on this course have undertaken DMU Global trips to Paris to visit the Salon International de la Lingerie and Interfilière Paris trade show, along with a cultural experience of the city’s exhibitions, architecture and shops. 


Graduate careers

Graduates completing this course are expected to pursue roles in trend prediction, business and enterprise, social media and communication. The topics and skills taught on this course can help you to become a highly sought-after graduate, acclaimed for the same technical expertise and design excellence that our Contour Fashion graduates are. 

DMU Open days

The next DMU Open Day will take place on Saturday 13 February

Register now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

Festival of Creativity
Art and Design facilities
Blogging backstage at a contour fashion catwalk show

Catwalks and events

You will have the opportunity to work alongside our Contour Fashion students at catwalk shows and industry events.

New Art and Design facilities in the Vijay Patel building

Vijay Patel Building

Our award-winning Vijay Patel building has been designed to provide the space and facilities where all of our art and design students can develop their ideas and flourish. 



Find out why our students are proud to say #IchoseDMU.



We offer a range of high-standard accommodation for our students, with 13 halls of residence and around 4,100 rooms, all of which are a short distance from our campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.