Contour Fashion (Communication) BA (Hons)

Pursue a marketing and promotions career in the dynamic and evolving intimate apparel industry by acquiring the skills and knowledge vital for the commercial world. 

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Watch: Take a look behind the scenes of our Contour Fashion students' photoshoot of their final year collections and find out what inspired them.

Contour Fashion was established at DMU in 1947 and has unparalleled links with the UK and global intimate apparel industry – and this related programme is the only communication course in the UK aimed directly at that industry. It prepares you for career opportunities in marketing, promotion, trend prediction, product development and entrepreneurship.  

The course is designed to meet the changing requirements of this global fashion business and you will develop skills in concept inspiration, idea development, image, trend, styling, enterprise and business, industry and communication, social media applications and marketing. There are many opportunities to work with national and international companies on live projects, work placements, competitions and awards. 

You will be taught by highly experienced professionals who have worked with well-known brands within the industry and by visiting lecturers from the wider fashion and intimates industry.

Key features:

  • DMU is ranked in the Top 10 for Fashion and Textiles in the UK (Guardian University Guide 2020). 

  • Core modules such as Visual Communication, Trends and Product Development, and Fashion Marketing and Entrepreneurship are shared with our Contour Fashion and Fashion Buying courses, enabling you to work collaboratively, explore ideas and be part of a dynamic community of fashion-focused students.  

  • Work on live projects with industry experts to gain valuable professional, research, communication and business skills. Recent briefs have been set by Gymshark, British brand Coco de Mer, ASOS and Lycra.  

  • Gain real-world work experience through an optional placement year. Past students have worked with companies including Agent Provocateur, H&M and Tommy Hilfiger. 

  • Benefit from a valuable international experience as part of your studies with our DMU Global programme. Previous trips have taken students overseas to visit trade fairs such as Interfilière and Salon International de la Lingerie. 

  • The award-winning Vijay Patel Building, home to all of our art and design students, provides both the space and the facilities to foster creative thinking. 

  • Contour Fashion BA (Hons) is a related course where you can specialise in areas including lingerie, athleisure, swimwear, loungewear, nightwear, corsetry and menswear. 


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More courses like this:

Contour Fashion BA (Hons)
Fashion Communication and Styling BA (Hons)
Fashion Design BA (Hons)
Fashion Buying with Design BA (Hons)
Fashion Buying with Marketing BA (Hons)
Fashion Buying with Garment Technology BA (Hons)
Fashion Buying with Merchandising BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: W23C

Duration: Three years full-time, six years part-time.

Fees and funding: For 2020/21 tuition fees will be £9,250

Find out more about tuition fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course code: W23C

Duration: Three years full-time

Fees and funding international: For 2020/21 tuition fees will be £13,750 per year.

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information, call us on +44 (0)116 2 50 60 70.

Entry criteria

Typical entry requirements 

A good portfolio and normally:

  • Art and Design Foundation or
  • 112 points from at least 2 A ‘levels and including grade C in Art and Design or
  • BTEC Extended Diploma DMM in an Art and Design related subject or
  • International Baccalaureate: 26+ Points including Art and Design

Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.

  • Pass Access with 30 Level 3 credits at Merit in Art and Design and GCSE English (Language or Literature) at grade 4 or above

We will normally require students to have had a break from full time education before undertaking the Access course.

  • We also accept the BTEC First Diploma plus two GCSEs including English Language or Literature at grade 4 or above


International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Interview and Portfolio
UK applicants with relevant qualifications will be invited to bring their portfolio of work to an open day and interview. Overseas applicants will be invited to send samples of their work. Please see our Contour Fashion Communication BA (Hons) portfolio advice for full details.

Structure and assessment


Course modules

Teaching and assessments



First year

  • Visual Communication
  • Trends and Product Development
  • Introduction to Fashion Business
  • Contour Fashion Promotion
  • Design Cultures

Second year

  • Visual Communication
  • Trends and Product Development
  • Fashion Marketing
  • Contour Fashion Entrepreneurship
  • Design Cultures

Third year

  • Professional Practice and Portfolio
  • Advanced Fashion Marketing
  • Final Research Project


The course team are highly experienced intimate apparel professionals and have worked with well known brands within the industry. The course is further enhanced with guest lectures by industry professionals.Throughout the course you will be required to make visual and verbal presentations of you own concepts, ideas and strategies at the end of the modules. 

Contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

The course was developed in light of changes required within the UK and global Intimate apparel industries.  The development of this programme was supported by key members of the industry through the International Institute of Intimate Apparel (IIIA).  

Comments from industry include:

An excellent concept, the industry is changing, so is the market place and we need to be led by the youth element. Technology drives our industry, why not the wider applications for this opportunity. Youth today are far more digitally enhanced and see potential where we haven’t even dreamt of it’ 

‘The communication option is vital in a commercial world and the skills taught will be transferrable both in and out of the industry, thereby making graduates more employable’ 

Facilities and features


Our new Art and Design facilities in the Vijay Patel building included studio workshops and CAD labs.

You also have access to the most up to date trend prediction publications and databases.  


The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.

The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.

Learning zones

Our Learning Zones and The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.

Opportunities and careers



We encourage you to undertake work experience opportunities during vacation time to broaden your personal skills and to experience the world of work, particularly in trend prediction, where the course has excellent links with WGSN, and Concepts Paris.

The course has an optional placement year, supported by a faculty placement unit.


DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.


Graduate careers

The School of Design produces highly employable graduates, who are acclaimed for their technical skills and design excellence. DMU graduates work for national and international brands such as Calvin Klein New York, Heidi Klein, H&M Sweden, Clover Hong Kong, Bravissimo, Stretchline Sri Lanka, Harvey Nichols, LF Intimates, Ace Style, Tommy Hilfiger Amsterdam, PD China,  Edge’O’Beyond, Emreco, and Quantum.

Graduates completing this course are expected to begin work in trend prediction, business and enterprise, social media or communication. 

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

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More about your DMU

Festival of Creativity
Vijay Patel Building
Blogging backstage at a contour fashion catwalk show

Catwalks and events

You will have the opportunity to work alongside Contour Fashion students at catwalk shows and industry events.

New Art and Design facilities in the Vijay Patel building

Vijay Patel Building

The new Vijay Patel Building at the heart of DMU will offer sector leading facilities to students on our Art and Design courses.



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We offer a range of high-standard accommodation for our students, with 14 halls of residence — and around 4,300 rooms — all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

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