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Advertising and Marketing Communications BA (Hons)

Develop an in-depth understanding of marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning on this course.

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Overview

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.

Key features

  • DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
  • Put your knowledge of business to the test with our Fox’s Lair initiative, which helps prepare you for the business world – you will generate a business plan in groups and present your idea to local entrepreneurs and business executives, with the chance of winning a financial investment to help set up your venture.
  • Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.
  • With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, PHD and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.
  • Enjoy an international experience linked to your studies with our DMU Global programme. Students recently visited India as part of the Brand Management module as well as Silicon Valley, home to many start-up and global technology companies.
  • This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Sports Marketing, Campaign Planning, Social Media Marketing and E-Marketing.

More courses like this:

International Marketing and Business BA (Hons)
Marketing BA (Hons)
Business and Marketing BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: N561

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2020/21 tuition fees will be £9,250

Find out more about tuition fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course codes: N561

Duration: Three years full-time, four years with a placement.

Fees and funding: For 2020/21 tuition fees will be £13,750

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our  online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

  • A typical offer is 112 UCAS points from at least two A-levels or equivalent (eg BTEC)
  • Five GCSEs grades A–C including English Language and Maths
  • Pass Access with 30 Level 3 credits at Merit (or equivalent)

    English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

    We will normally require students to have had a break from full time education before undertaking the Access course

  • International Baccalaureate: 26+ Points

 

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language, an IELTS core of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

UCAS Tariff changes

Students applying for courses starting in September will be made offers based on the latest UCAS Tariff. Find out more.

Structure and assessment

 

Course modules

Teaching and assessment

Accreditations

 

Year 2

Plus option modules from the following indicative list:

Year 3

Plus option modules from the following indicative list:

*Essential for progression towards the IDM Certificate in Direct Marketing

**Only applicable to those who have undertaken a placement year

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection) 
  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree (subject to module selection) 

Facilities and features

Hugh Aston Building

You will be taught in our purpose-built Hugh Aston Building.

Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.

Library services

The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.

The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.

Campus Centre

The current home of De Montfort Students' Union (DSU), Campus Centre, has been completely refurbished to create a state-of-the-art environment for DSU improving the student experience.

The new-look Campus Centre is the hub for student life, on the ground floor is a convenience store, a Subway and a Starbucks. There is also the DSU-owned charitable accommodation service Sulets and SUpplies, DSU’s shop, selling art supplies stationary and clothing, and offering printing and binding services.

A staircase in the centre of the building leads up to the first floor, where the DSU officer team has new offices. 

Opportunities and careers

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DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

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Placements

An optional paid placement year offers invaluable professional experience.

We can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement. 

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Our students have taken placements with companies including Warner Bros, Volkswagen, Experian, Nike and Telefonica (O2).

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Graduate careers

This degree opens up career opportunities in communications agencies and marketing departments of client companies.

Typical job roles may include, developing creative advertising messages, creating digital strategy, generating branded content, project managing PR events, developing digital media plans for big brands, researching buying behaviour and new advertising concepts, or working on search engine optimisation.

Recent graduates have progressed to professional roles such as Digital Marketing Manager at Burberry, Account Manager at adam&eveDDB, Strategic Planner at Publicis and Xbox EMEA 3rd Party Marketing Manager at Microsoft.

DMU Open Days

Information on future Open Day dates will be announced shortly.

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Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

Find out more

More about your DMU

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#IchoseDMU

Find out why our students are proud to say #IchoseDMU.

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Accommodation

We offer a range of high-standard accommodation for our students, with 14 halls of residence — and around 4,300 rooms — all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

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Student support

We have a dedicated team to help deal with any issues you may have before, during and after your studies. From finding accommodation and settling in, to arranging academic support during your studies — our support team can help directly or point you in the right direction of someone who can. Find out more.

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De Montfort Students' Union

Run by students for students, DSU now offers more than 120 societies as well as 40 sports clubs. You can also get involved in the award-winning Demon Media group, volunteer to help in the community, become a course or faculty rep, and take part in the union’s annual elections. Find out more.

 
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