Understanding communication in a globalised world introduces you to sociolinguistic and intercultural theory which is applied to business, professional and social settings. You will develop a critical awareness and understanding of culture, language and communication in global contexts.
Business across cultures explores the applications of theory to practice, with a focus on dimensions of culture in organisations. You will analyse real business experiences and scenarios, drawing on the input of business leaders with extensive intercultural experience in international corporations.
Key skills for international communication provides on-going practice in communications skills essential for work in internationally oriented organisations. You will develop skills in reading, thinking, critical reflection, debating, team-working, presentations and writing applicable to business and professional practice.
Intercultural communication in practice applies intercultural studies to the business or professional context by considering the relevance of theory in real or realistic scenarios. The module encourages a deep analytical insight into communication practices in the overlapping contexts of business, the workplace, professional cultures, globalisation and language and local cultures.
Knowing and Developing Yourself for Professional Success aims to encourage and raise student’s self-awareness in a constructive and supportive environment. In addition to providing a safe and supportive environment where students can explore, investigate and plan for the futures, this module will give students the tools, frameworks and core skills to develop self-awareness throughout the programme and beyond.
Research Methods introduces the basic elements of research methodology and the complete range of research methods suitable for understanding and carrying out research in the business field. This module will also be essential preparation for students choosing to complete a dissertation.
Two elective modules chosen from:
In a fast changing and highly competitive world, organisations and businesses no matter what size, need creative, enterprising, and entrepreneurial people to help drive those businesses forward. This module aims to help you develop these key attributes through hands-on experience of enterprise in practice, and by using and sharing your knowledge to identify and create solutions to real challenges, through a business case study / project.”
Leadership and Culture in Organisational Contexts
This module introduces students to the principal issues facing organisations in the twenty first century in respect of leading, managing and developing talent. It aims to develop the critical people management skills and knowledge considered to be necessary for existing and aspiring managers to nurture talent effectively.
Managing a Business Web Presence
This module will introduce students to a critical appraisal of web design and promotion along with related creative and management processes and production techniques in a business context. From a critical standpoint, the significance and position of the website offering within the context of the marketing strategy will be evaluated, as will project management and financial control of the process.
Managing Advertising and Communications
This module focuses on an area of the marketing mix, most frequently referred to as the promotional mix. Advertising and marketing communications is the means by which organisations communicate with their target audiences at product and corporate levels. The marketing communications process model and marketing communications planning framework are introduced and create the basis of the module. The advertising and communications environmental context is then highlighted to include recognition of the variety of target audiences (publics and stakeholders), the regulatory system, and the role of agencies and the media.
Dissertation involves research informed by a critical discussion, relevant issues and evidence. You will evaluate research methods available, identify and critically review literature, analyse information and draw conclusions relevant to a critical area of intercultural business communication.
Executive Company Project offers an opportunity to complete a practical management project in the workplace, so you can link theory to practice and develop practical skills for leadership. You will research a management issue provided by a sponsoring organisation, supported by both academic and work-based supervisors, while engaging with the business world.
Entrepreneurship Project offers students the opportunity to turn a business idea into a business plan, to conduct preliminary research on the viability of the plan and receive feedback from experts.
Consulting Project offers students the opportunity to complete a 3 month consultancy project on a live business case. Students will be given the opportunity to critical apply knowledge gained over the period of their study and have a real impact on a local company/employer.