Skip to content
creative entrepreneurship

Creative Industries (Management and Enterprise) MSc

This course explores the multi-faceted worlds of management, business and enterprise in the creative industries.

Find the people who will open doors for you

DMU named best university for helping students build their careers Learn more


Closed for September 2021 and January 2022 intake


Creative Industries (Management and Enterprise) MSc has a strong and developing reputation as a business-focused programme situated within the creative industries. It has strengths in managing creative innovation, understanding creative work and the hybrid business models found in the copyright industries. The creative industries are made up of businesses and entrepreneurs with creativity and cultural content as a central part of their business model. The creative industries include sectors such as design, film and TV, publishing, fashion design, the performing arts, music, advertising and video gaming.

Creative workers and leaders exhibit different skills and approaches to other business sectors, and individuals with creative talent require business management, entrepreneurial and intrapreneurial skills to promote innovative creative products and services. In combining understanding of business innovation and creative work, the MSc Creative Industries (Management and Enterprise) is uniquely positioned to help you respond to these evolving challenges.

The course enables you to understand how management and business operates within creative industry sectors. You’ll examine the distinctive working practices, business models, creative technologies and legal issues operate within the creative industries, giving you a toolkit of creative management and enterprise skills.

The programme is located just a short walk away from Leicester’s Cultural Quarter, and has close working relationships with creative organisations in Leicester. Local creative workers and companies support the programme through lectures and talks, creative industry mentoring, setting live business problems and executive placements to boost your employability in the field. We also work with creative professionals remotely, offering insights from countries across the world.

Based at DMU, the programme is unique in drawing on expertise from the university’s renowned design, performing arts and media schools, to provide option modules taught by academic experts in design management and marketing, creative technologies, and festivals and events so you can tailor your university experience to your own interests. These are supplemented by a range of social and volunteering programmes offered by DMU Local and the Students Union.

Key features

  • Option to pursue an Entrepreneurship, Executive Company, Consulting or Creative Research Project as your final masters research project.
  • Teaching from academics with experience across many segments of the creative industries.
  • Inspirational setting in De Montfort University’s unique campus which combines contemporary architecture and the historic Great Hall, headquarters of Leicester Castle Business School.
  • Talks by inspiring business figures and entrepreneurs from the creative industries.
  • Peer support from a small, exceptionally talented tutor group.
  • Modules specifically tailored to provide key practical skills needed to thrive in business in today’s creative industries.
  • Opportunities to work with industry professionals through our unique collaboration with Leicester’s Curve Theatre.
  • Access to the postgraduate wing of the Hugh Aston Building.
  • Access to a 24/7 high-tech library with a choice of learning environments and to amenities such as the QEII Diamond Jubilee Leisure Centre.
  • Mentoring and support from academics in the forefront of their fields
  • Emphasis on the development of business-relevant cultural awareness
  • Valuable links to Leicester’s Curve Theatre, Leicester Comedy Festival, Leicester’s Creative Business (LCB) Depot, Horus Music, Phoenix Media Centre and Inspirate Arts, as well as creative businesses in Europe, North America and Asia.
  • Opportunities to network with creative businesses at a range of in person and remote events throughout the year.


Graduate Success and News
Student excels during their Executive Company Project 



At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Vice-Chancellor’s Sports Scholarship Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

International Scholarships Find out about available scholarships and country specific fee discounts for international students.


More courses like this:

Marketing Management MSc

Advertising and PR Management MSc



  • UK
  • EU/International

Institution code: D26

Programme code:
September - N1N273                

Duration: September - 12 months (full-time)

Start date: September 2022

Fees and funding:

2022/23 tuition fees for UK students: £9,250

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Institution code: D26

Programme code:
September - N1N273

Duration: September - 12 months (full-time)

Start date: September 2022

Fees and funding:

2022/23 tuition fees for EU and international students:  £15,500

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Entry criteria

An undergraduate Honours Degree, with a minimum pass of a 2:2 degree, awarded by a British university (or overseas equivalent) in business-related (excluding accounting or finance) or creative subjects, or a professional qualification deemed to be of equivalent standing. Applicants with relevant work experience will also be considered.

English language

If English is not your first language then an IELTS score of 6.0 overall with a minimum of 5.5 in each component (or equivalent) is essential.

English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Structure and assessment


Course modules

Teaching and assessments

Teaching contact hours


Course modules

Business of the Creative Industry Company
This module introduces you to core questions in creative business and management such as what is creativity; what is the value being sold in a creative product or service; how do creative industry managers balance creativity with the need to make money; and how do creative businesses make money?

Developing Enterprise
This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.

Business of the Creative Industries Environment
The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.

Creative Technologies
This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.

Global IP Management
The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images. 

Investigating Creative and Cultural Industries*
Creative and cultural industries are a thriving and complex sector that demands skilled and knowledgeable leaders who understand how to investigate their business and policy environments and market sectors. This module covers conducting, commissioning, evaluating and disseminating research in creative and ethical ways.


And a choice of two elective modules:

Integrated Brand Management
If you have previously studied marketing, this module builds on core marketing concepts to introduce students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.

Marketing for the Creative Entrepreneur
This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.

Design as a Strategic Business Tool
As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.

Cultural Policy and Planning
Why are governments interested in the cultural and creative industries? Why do cities set up creative quarters? Or bid for big cultural events? Which cultures are included in government thinking and which excluded? This module explores how government decisions affect creative industry organisations in the commercial and not-for-profit sectors.

The Business of the Performing Arts
This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England's inspirational performing arts.

Managing Business Web Presence
This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering. 

Global Markets
This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Management of Innovation in the Creative Industries
Examine the process and management models for innovation in different creative industry disciplines. The module has a particular focus on how innovation occurs and is managed, and analyses the relationship between creative entrepreneurs, creative workers, and artists in terms of their effect on innovation.




Entrepreneurship Project
This project offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.


Creative Research Project
This project offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.


Consultancy Project 

The Consulting Project allows students to act as “consultants” on a live challenge faced by a business. The project is an excellent opportunity to develop skills that are relevant to your future career. 


Executive Company Project**

*Please note this module is available from September 2021 onwards.

**Please note this project is available from June 2021 onwards.

Teaching and assessment

The aim of this programme is to strike a balance between assessment methods such as, presentations, time-constrained assessments, case analysis and reports.  Part of the rationale for this mix is to assess different skills which enable you to collect, prioritise, assimilate and disseminate information in different contexts. This approach also allows the opportunity to explore specialist topics in greater depth.

The Postgraduate Modular Scheme is not prescriptive in terms of the length/duration of assessment, so there is no set tariff for the word length of coursework assessments.  This allows Module Leaders to consider an appropriate mix of activity within the module assessment to enable you to demonstrate learning outcomes. The programme team has sought to ensure that there is equivalence of overall student achievement for a standard module.

The module pass mark is 50% for all taught modules (weighing 30 credits each). Any reassessed work will be capped at 50%. The award of MSc will normally be given to those candidates who have successfully passed all the assessed elements and accumulated 180 credits on the Programme.
Find out more here

Teaching contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports).

Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetables taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.


You will learn from academics in the forefront of their fields and inspiring business figures, and benefit from leadership mentoring.

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.


Learning Zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Based in the Eric Wood building and Greenhouse, our learning zones are flexible spaces which are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

As a Leicester Castle Business School student, you will also benefit from access to the study spaces around the Hugh Aston building and The Yard.


On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.


Opportunities and careers

Find the people who will open doors for you

DMU named best university for helping students build their careers Learn more

DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.


Graduate careers

A Creative Industries (Enterprise and Management) MSc will open up a wide range of career opportunities for you within the creative industries as you develop your professional skills.

The course is invaluable for ambitious individuals who have some work experience in the creative industry, wanting to learn the skills needed to take an idea into a business venture. This could be through a creative enterprise or as a freelancer in the industry. Potential industries you might work in include:

  • Advertising, PR and marketing

  • Design sectors

  • Performing arts

  • Festivals and events

  • Digital and new media

  • Music industry

Take your next steps