creative entrepreneurship

Creative Enterprise MSc

Leicester Castle Business School are delighted to announce the launch of a new and exciting course in Creative Enterprise.

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Reasons to study Creative Enterprise MSc at De Montfort University:

The creative industries are made up of businesses and entrepreneurs that have creativity and content that is protected by copyright as a central part of their business model. The creative industries include sectors such as design, film and TV, publishing, the performing arts, music, advertising and gaming.

Creative workers and leaders exhibit different skills and approaches to other business sectors, and individuals with creative talent require business management and innovation skills in order to venture out leading creative enterprise. The Creative Enterprise MSc is uniquely positioned to help you respond to these evolving challenges.

The course enables you to understand how management and business operates within creative industry sectors to help you develop professionally. You’ll examine the role of enterprise, innovation, legal issues and leadership customised for the creative industries. Giving you a comprehensive understanding of how business is conducted in this sector and a toolkit of creative enterprise skills.

The programme benefits from the location of being a short walk away from Leicester’s Cultural Quarter and technology parks, and from close working relationships with creative organisations. Local creative workers and companies co-teach on the programme and offer creative industry mentoring and executive placements to boost your employability in the field.

Based at De Montfort University, you will be able to able to tailor your university experience to your own interests. There are opportunities to get involved with DMU Global international experience programmes and the university’s volunteering programmes.

The course offers a range of benefits including:

  • Option to pursue an Entrepreneurship Project or Creative Research Project
  • Teaching from academics with experience across many segments of the creative industry
  • Inspirational setting headquartered in the historic Great Hall of Leicester Castle
  • Regular visionary leadership talks by inspiring business figures and entrepreneurs
  • Peer support from a small, exceptionally talented tutor group
  • Modules specifically created to provide key practical skills needed to develop ventures in today’s creative industry
  • Opportunities to work with industry professionals through our collaboration with Leicester’s Curve Theatre
  • Access to the postgraduate wing of the Hugh Aston Building
  • Access to a 24/7 high-tech library with a choice of learning environments and to amenities such as the QEII Diamond Jubilee Leisure Centre
  • Mentoring and support from academics in the forefront of their fields
  • Emphasis on the development of business-relevant cultural awareness
  • Valuable links to Leicester’s Curve Theatre, Leicester Comedy Festival, Creative Leicestershire, Horus Music, Colab Creation and Inspirate Arts
  • Opportunities to participate in business breakfast events
  • Opportunities to network with Leicester’s creative businesses at a range of events throughout the year


Graduate Success and News
Student excels during their Executive Company Project 



At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Vice-Chancellor’s Sports Scholarship Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

International Scholarships Find out about available scholarships and country specific fee discounts for international students.


More courses like this:

Business Management in the Creative Industries MSc


  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Programme code:
September - N1N273                  

Duration: 12 months (full-time)

Start date: September 2020

Fees and funding: £9,500

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

Programme code:
September - N1N273

Duration: 12 months (full-time)

Start date: September 2020

Fees and funding: £15,000

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000. Vice-Chancellor's Sports Scholarships

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

An undergraduate Honours Degree, with a minimum pass of a 2:1 degree, awarded by a British university (or overseas equivalent) in business-related (excluding accounting or finance) or creative subjects, or a professional qualification deemed to be of equivalent standing. Applicants with relevant work experience will also be considered.*





*Please note, this course was previously advertised at 2:2 from all qualifying degrees, not excluding accounting and finance degrees. All applications received by us to begin this course in September 2020 will be processed on this entry criteria. 


English language

If English is not your first language then an IELTS score of 6.0 overall with a minimum of 5.5 in each component (or equivalent) is essential.

English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.


Structure and assessment


Course modules

Teaching and assessments

Teaching contact hours


Course modules

Business of the Creative Industry Company
The module provides students with an overview of the creative industries and their contribution to the creative economy. It will examine how creative businesses operate, how they can thrive, and what factors are important for driving their success.

Developing Enterprise
This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.

Business of the Creative Industries Environment
The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.

Creative Technologies
This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.

Global IP Management
The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images. 

Smart Cities
Through real projects, students will have the opportunity to see at first hand, how a city’s new digital technologies and new forms of working, call for new smart solutions, and the role that different stakeholders, including citizens play in this. The module adopts service learning and problem based learning as the key learning approaches.


And a choice of two elective modules:

Integrated Brand Management
This module introduces students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.

Marketing for the Creative Entrepreneur
This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.

Design as a Strategic Business Tool
As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.

Cultural Policy and Planning
This module introduces students to cultural policy; the theory and practical applications of cultural policy and planning, and the impact on aspects of economic development, social inclusion, and place promotion.

The Business of the Performing Arts
This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England's inspirational performing arts.

Managing Business Web Presence
This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering. 

Global Markets
This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.



Entrepreneurship Project
This project offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.


Creative Research Project
This project offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.


Consultancy Project 

The Consulting Project allows students to act as “consultants” on a live challenge faced by a business. The project is an excellent opportunity to develop skills that are relevant to your future career. 

Teaching and assessment

The aim of this programme is to strike a balance between assessment methods such as, presentations, time-constrained assessments, case analysis and reports.  Part of the rationale for this mix is to assess different skills which enable you to collect, prioritise, assimilate and disseminate information in different contexts. This approach also allows the opportunity to explore specialist topics in greater depth.

The Postgraduate Modular Scheme is not prescriptive in terms of the length/duration of assessment, so there is no set tariff for the word length of coursework assessments.  This allows Module Leaders to consider an appropriate mix of activity within the module assessment to enable you to demonstrate learning outcomes. The programme team has sought to ensure that there is equivalence of overall student achievement for a standard module.

The module pass mark is 50% for all taught modules (weighing 30 credits each). Any reassessed work will be capped at 50%. The award of MBA will normally be given to those candidates who have successfully passed all the assessed elements and accumulated 180 credits on the Programme.
Find out more here

Teaching contact hours

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports).

Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetables taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.


You will learn from academics in the forefront of their fields and inspiring business figures, and benefit from leadership mentoring.

Facilities and features

Hugh Aston Building

You will be taught in our purpose-built Hugh Aston Building equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work, and high-spec IT labs installed with professional software.


Learning Zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Based in the Eric Wood building and Greenhouse, our learning zones are flexible spaces which are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

As a Leicester Castle student, you will also benefit from access to the study spaces at Leicester Castle Business School.


We have 1,500 study places and 650 computer workstations across four sites on campus. During term time the main Kimberlin Library is open 24 hours a day, seven days a week, giving access to more than half a million publications and a wide range of DVDs, as well as e-resources and thousands of electronic journals. Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-ins and one-to-one sessions, plus our Just Ask service provides email or telephone support.

Opportunities and careers



This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.


Graduate careers

A Creative Enterprise MSc will open up a wide range of career opportunities for you within the creative industries as you develop your professional skills.

The course is invaluable for ambitious individuals who have some work experience in the creative industry, wanting to learn the skills needed to take an idea into a business venture. This could be through a creative enterprise or as a freelancer in the industry. Potential industries you might work in include:

  • Advertising, PR and marketing

  • Design sectors

  • Performing arts

  • Festivals and events

  • Digital and new media

DMU Open Evenings

Our next postgraduate open evening takes place on Wednesday 5th September 2018. Book your place today. 

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

Open evenings
Online chats
Fees and finance
Meet us in your country

Open evenings

The perfect way to find out more about DMU is to attend one of the postgraduate open evenings or events that take place all year round. If you can't visit the university in person, you can also sign up for one of our online chats. Find out more.


Online chats

If you are unable to visit the university in person, we hold regular events where you can chat online with an adviser. Find out more.

Fees and Funding

Fees and finance

We are committed to helping our graduates enhance their careers and personal development through further study. Find out more about fees, funding and scholarship opportunities.

Meet us in your country

Meet us in your country

We frequently travel the world to meet talented and ambitious students where we offer guidance about your application and can often offer places straight away to suitably qualifies students. Find out more.

Events at DMU

At DMU there is always something to do or see, check out our events for yourself.

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