Business of Motorsport MA (Distance Learning)*

The Business of Motorsport MA is a programme that is specifically designed to meet the growing needs of the business side of motorsport.

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Reasons to study Business of Motorsport at De Montfort University:

The Business of Motorsport MA is a programme that is specifically designed to meet the growing needs of the business side of motorsport. You will have the opportunity to explore the evolving and multi-faceted area of motorsport management through core and bespoke motorsport modules.

From governance, structure and the principles of sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturers, teams, sponsors and the role played by the media, this course is aimed at enhancing the career prospects of those with an aspiration of working within this exciting and challenging global industry.

You will develop knowledge of motorsport management and business in local, national and international settings. You will have access to a number of industry providers throughout your study. Career prospects for graduates of the Business of Motorsport MA degree programme include sports industry jobs specific to motorsport including governance, sponsorship, brand management, finance and event management.

  • Valuable industry links in the UK and overseas, including established DMU relationships with various motorsport organisations including governing bodies and industry leaders in the world of motorsport
  • Academics with a motorsport background
  • Option to pursue an Executive Company Project with specific reference to the motorsport industry through established links
  • Access to business research that is cited as world leading and internationally excellent by the independent and peer assessed Research Excellence Framework (REF 2014)
  • Unique learning environment headquartered in the Great Hall of Leicester Castle
  • Regular presentations by leading business figures
  • Networking and peer support
  • Modules that have been developed in partnership with business, with the objective of providing students with key skills needed to lead and succeed in today’s global business environment
  • Access to the postgraduate wing of the £35million Hugh Aston Building which has its own café and store
  • Access to a 24/7 high-tech library with a choice of learning environments. This in addition to new amenities such as the QEII Diamond Jubilee Leisure Centre

If you are unable to commit to completing the full MA programme or would like to study for CPD purposes we also offer individual modules at £1,500 per 15-credit module. Please contact us for further information.

This course will be available as a Distance Learning option from September 19* 

 *Subject to validation


At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

#DMU Global High Flyers Award
The #DMUglobal High Flyers Award offers students a discount of up to £1,000 towards a #DMUglobal opportunity (subject to terms and conditions).

DMU Sports Scholarship
Find out more about the DMU Sports Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country specific fee discounts for international students.


More courses like this:

Business Management in Sport MSc

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Programme code(s):
September: N1C673

Duration: 12 months via distance learning (subject to validation)

This course will only be available as a Distance Learning option from September 2019 (subject to validation).

Start dates: September 2019

Fees and funding: £16,000 full-time including one trip week (includes travel and accommodation for each student)

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

Programme code(s):
September: N1C673

Duration: 12 months via distance learning (subject to validation)

This course will only be available as a Distance Learning option from September 2019 (subject to validation).

Start dates: September 2019

Fees and funding: £16,000 full-time including one trip week (includes travel and accommodation for each student)

Find out more about  course fees and available funding.

Find out more about  additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

Applicants will normally hold an undergraduate degree in a business or sport-related subject with a minimum pass of 2:2, or equivalent overseas qualification.

Professional qualifications deemed to be of equivalent standing will be considered on an individual basis. 

Candidates with significant managerial level work experience who do not hold a degree qualification will also be considered.

English Language requirements

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Structure and assessment


Course modules

Teaching and assessments




Course modules

  • History, Structure and Governance of Motorsport aims to provide a solid theoretical background on key themes within the context of the history and development of motorsport. This module will also provide a thorough understanding of the roles, responsibilities and operating framework of the key regulatory and commercial organisations within the motorsport industry
  • Site Visits, Foreign Trip and Motorsport Business Reflection affords students the perfect opportunity to interact with the motorsport world through visiting various motorsport sites such as Donington, the MSA and Prodrive. Industry leaders will offer an insight into their roles and the organisation’s objectives within motorsport
  • Ethics in Sports Management and Governance concentrates on ethical issues in the modern sports industry and explores crises in the sector. You will develop an agenda for reform and examine legal and organisational frameworks relating to problem areas in sport. This module also covers existing regulations, management and governance in relation to other business and cultural areas
  • Sponsorship Models in Elite Motorsport and the Role of the Media offers the opportunity to look at a wide range of commercial principles as applied through third party support and sponsorship of motorsport activity. Commercial case studies and lectures from industry experts will form a central part of this module
  • Commerce within Motorsport provides the opportunity to analyse a wide range of commercial principles applied within the motorsport industry. From budgeting and financial management of competing in motorsport as a driver or team, the costs of managing motorsport venues, sponsorship and brand activity through to the need for fan engagement
  • Motorsport Brands, their Extension and Future Trends explores a range of topics related to the current and future commercial rationale for brands becoming associated with motorsport. You will critically assess what brands look for in their association with motorsport and identity how this is likely to evolve in the future
  • Executive Company Project gives you the opportunity to create an individual and sustained piece of work to address a specific area in the field of business management and sport. This will involve a dissertation supported by appropriate background research and the application of theoretical knowledge
  • Consulting Project offers students the opportunity to complete a 3 month consultancy project on a live business case. Students will be given the opportunity to critical apply knowledge gained over the period of their study and have a real impact on a local company/employer

Plus one option from the following:

  • Change Management
  • Mega-Events: Global Sport in Perspective explores the boom in major sporting events through ownership, infrastructure, management and the bidding and hosting processes. This module uses historical and contemporary approaches to explore structure, and governance, and commercial aspects of sport within political, social, cultural, and economic context. This module will include visits to major sporting venues and placements at relevant events. 


Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through a variety of methods including presentations, essays and case studies.

Your precise timetable will depend on the mode of study you choose to take, however you will normally attend a contact week at the beginning of each semester together with another in week 7 of the academic calendar with timetabled taught sessions (lectures and tutorials) and guest speakers. We expect you to undertake at least 114 further hours of independent study to complete project work and research for each module.


Teaching contact hours

With the culmination of contact hours being given in a variety of form as detailed above and a total of 36 hours contact time per module for the complete programme. The module structure will be spread across the term and through the contact weeks to allow maximum advantage to students for learning and engaging during not only contact weeks but across each term.

Self-directed study: In order to prepare for, and assimilate, the work in lectures, seminars, workshops and tutorials you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 114 hours per module during each semester.

In addition each module provides surgery hours each week available for individual consultation with the lecturer. Students will also have scheduled meetings with their programme leader, personal tutor, and/or careers coach throughout their MA to discuss academic progress and personal development.

In semester 3, you will undertake an executive company project, and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Facilities and features

Leicester Castle

The programme is based in the Great Hall of what was once Leicester Castle. Originally built in approximately 1150, and then extensively rebuilt in approximately 1523, the Great Hall is currently undergoing an extensive restoration project. Based in Leicester’s historical Castle Quarter adjacent to the university, the Great Hall will provide a prestigious and inspirational setting for students who have the passion and talent to change the business world. 

Students will also be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million. Facilities include break-out spaces for group work; quiet study zones for individual work, high-spec IT labs, a bookshop and a café. Learning will be supported by access to DMU’s excellent facilities.

Library services

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood Building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

Opportunities and careers



This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.


Graduate careers

A Business of Motorsport MA will open up a wide range of career opportunities as you develop a broad base of skills that are in great demand with global employers.

You may choose to pursue careers in sports management, motorsport management, sponsorship and brand management, motorsport event management or a variety of roles within the wider sports industries.

You will benefit from access to DMU’s established Careers and Employability Team, who offer employability sessions and workshops, with personalised support via a careers coach to advise you on your options and to help develop your plans.

DMU Open Evenings

Our next postgraduate open evening takes place on Wednesday 5 September 2018,
book your place today. 

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Graduate careers

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

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Open Evenings

The perfect way to find out more about DMU is to attend one of the postgraduate open evenings or events that take place all year round. If you can't visit the university in person, you can also sign up for one of our online chats. Find out more.


Online chats

If you are unable to visit the university in person, we hold regular events where you can chat online with an adviser. Find out more.

Fees and Funding

Fees and finance

We are committed to helping our graduates enhance their careers and personal development through further study. Find out more about fees, funding and scholarship opportunities.

Meet us in your country

Meet us in your country 

We frequently travel the world to meet talented and ambitious students where we offer guidance about your application and can often offer places straight away to suitably qualifies students. Find out more. 

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