Business Management in the Creative Industries MSc

The Business Management in the Creative Industries MSc provides a platform for students to enhance their career prospects through a combination of theoretical and practical learning.

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Reasons to study Business Management in the Creative Industries at DMU:

The creative industries are made up of businesses and entrepreneurs that have creativity and content that is protected by copyright as a central part of their business model. The creative industries include sectors such as design, film and TV, publishing, the performing arts, music, advertising and gaming.

Creative workers and leaders exhibit different skills and approaches to other business sectors, and individuals with creative talent require business management skills to develop as professionals in the creative industries. The Business Management in the Creative Industries MSc is uniquely positioned to help students learn how to respond to these evolving challenges.

This is a business management degree customised for the creative industries. Students are supported in developing their professional potential, whilst gaining valuable industry contacts, executive work placements, and the professional skill sets required to excel in the creative industries.

The programme benefits from the location of being a short walk away from Leicester’s Cultural Quarter, and from close working relationships with creative organisations. Local creative workers and companies co-teach on the programme and offer creative industry mentoring and executive placements to boost your employability in the field.

Based at De Montfort University, there are opportunities to develop wider technical skills through access to specialist areas in the Faculty of Art, Design and Humanities and the Institute of Creative Technologies. There are also ways for you to tailor your university experience to your interests such as opportunities to get involved with our #DMUglobal international experience programmes and the university’s volunteering programmes.

The course offers a range of benefits including:

  • Option to pursue an Executive Company Project or Creative Research Project
  • Be taught by academics with experience across many segments of the creative industries
  • Inspirational setting headquartered in the historic Great Hall of Leicester Castle
  • Talks by inspiring visionary entrepreneurs and successful leaders
  • Modules that have been developed in partnership with creative organisations, with the objective of providing students with key skills needed to lead and succeed in today’s creative industries
  • Opportunities to work with industry professionals through our collaboration with Leicester’s Curve theatre
  • Access to the postgraduate wing of the £35million Hugh Aston Building
  • Access to a 24/7 high-tech library with a choice of learning environments and to amenities such as the QEII Diamond Jubilee Leisure Centre
  • Mentoring and support from academics in the forefront of their fields
  • Emphasis on the development of business-relevant cultural awareness
  • Valuable links to Leicester’s Curve Theatre, Leicester Comedy Festival, Creative Leicestershire, Horus Music, Colab Creation and Inspirate Arts,
  • Opportunities to participate in business breakfast events 

Graduate Success and News 
Castle course helps Glenn land role that "ticks all the boxes"



At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

#DMU Global High Flyers Award
The #DMUglobal High Flyers Award offers students a discount of up to £1,000 towards a #DMUglobal opportunity (subject to terms and conditions).

DMU Sports Scholarship
Find out more about the DMU Sports Scholarships worth up to £6,000.

International Scholarships
Find out about available scholarships and country specific fee discounts for international students.


More courses like this:

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Business Management in Sport MSc

Meet Professor Brown and find out what attracted her to DMU – and Leicester – and how she is creating a business school uniquely targeted at the 21st-century needs of industry and students.

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Programme codes:
September - N1N271
January - N1N272

12 months (September) or 15 months (January)

Start dates: January 2020 or September 2019

Location of study:  Leicester Castle Business School

Fees and funding: £12,500

Find out more about  course fees and available funding.

Find out more about  additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

Programme codes:
September - N1N271
January - N1N272

Start dates: 
January 2020 - 15 months (full-time)
September 2019 - 12 months (full-time)

Location of study:  Leicester Castle Business School

Fees and funding: £16,000

Find out more about  course fees and available funding.

Find out more about the  Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about  additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.


English Language requirements

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Structure and assessment


Course modules

Teaching and assessment

Teaching contact hours


Course modules

  • Business of the Creative Industry Company
    This module provides students with an overview of the creative industries and their contribution to the creative economy. It will examine how creative businesses operate, how they can thrive, and what factors are important for driving their success. On completion of the module, students will be able to understand the key drivers to building and managing a successful creative business.
  • Understanding Communication in a Globalised World
    This module introduces you to sociolinguistic and intercultural theory, which is applied to business, professional, and social settings. As a highly international and networked field, developing professional skills to operate in different creative industries settings requires a critical awareness and understanding of culture and communication in different contexts.
  • Strategic Management
    This module explores strategic management concepts and frameworks with key theoretical approaches to challenge convention in the field. You will learn about perspectives on strategy, performance objectives, strategic innovation and managing strategic change.
  • Knowing and Developing Yourself for Professional Practice
    This module introduces the student to personal development planning, and in reflecting upon oneself as a basis for development leadership and talent management.
  • Business of the Creative Industries Environment
    This module provides students with an overview of the creative industries and their contribution to the creative economy. It will explore the relationship between creativity, business, and key operating environments. On completion of the module, students will be able to understand the key drivers to building an environment conducive to thriving creative business activities.
  • Leadership and Culture in Organisational Contexts
    This module introduces students to the leadership, management, and talent development issues faced by organisations. It aims to develop the critical people management skills and knowledge considered to be necessary for existing and aspiring managers to nurture talent effectively. Attention is paid to key features of the internal and external operating environments which shape leadership practice.


And a choice of two elective modules:

  • Research Methods
    This module provides an introduction to designing and delivering research in the creative industries, and assists students in developing practical techniques in conducting interviews and questionnaires, and undertaking qualitative and quantitative data analysis.
  • Cultural Policy and Planning
    This module introduces students to cultural policy; the theory and practical applications of cultural policy and planning, and impact on aspects of economic development, social inclusion, and place promotion.
  • The Business of the Performing Arts
    This module will provide an understanding of the business models that support the performing arts, focusing on theatre, music and musical theatre. You will analyse the conditions necessary for a performing arts business to succeed and evaluate the sustainability of performing arts organisations.
  • Creative Technologies 
    This module focuses on leading digital technologies and impact on the creative industries, providing an understanding of current possibilities and what may be possible in the future. This module will explore the context of digital cultures, convergence and pervasive media, interactive technologies, audiences, collaborative practice and commissioning and curating digital work.
  • Managing Business Web Presence
    This module provides students with a practical knowledge of web design, including knowledge of initiation of web design, and the design and use of web sites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering.
  • Management of Innovation in the Creative Industries
    Examine the process and management models for innovation in different creative industry disciplines. The module has a particular focus on how innovation occurs and is managed, and analyses the relationship between creative entrepreneurs, creative workers, and artists in terms of their effect on innovation.



  • Executive Company Project 
    This project offers an opportunity to complete a practical management project in the workplace, so you can link theory to practice and develop practical skills for leadership. You will research a management issue provided by a sponsoring organisation, supported by both academic and work-based supervisors, while engaging with the business world.


  • Creative Research Project 
    This project provides the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project. Typically, students develop either a prototype for a new commercialisation project, or develop activity such as an exhibition or crowdsourcing campaign.

  • Consulting Project
    This project offers students the opportunity to complete a 3 month consultancy project on a live business case. Students will critically apply knowledge gained over the period of their study and have a real impact on a local company/employer.

De Montfort University reserves the right to revise, review or withdraw any of the content at any time without prior notice, including (but not limited to) courses, fees, funding and events.

Creative Start-Up Residency

Leicester Castle Business School, in conjunction with strategic partners in Leicester, will be offering a 9-months residency to one successful creative graduate to set-up a new creative business in Leicester. The residency, with a combined package of support of £10,000, will commence in September/October 2018 . Find out more.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test.

Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Facilities and features

Hugh Aston Building

You will be taught in our purpose-built Hugh Aston Building.

Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.

Library services

The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.

The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.

Learning zones

Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.

Opportunities and careers



This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.


Graduate careers

A degree in Business Management in the Creative Industries MSc will open up a wide range of career opportunities for you as you develop a broad base of skills that are in great demand with global employers.

The course is invaluable for those students graduating from a business field now looking to move into the creative industries area, as well as students from creative disciplines who want to develop their business and professional skills to advance their career into management roles within the creative industries, such as:

  • Advertising, PR and marketing
  • Design management

  • Performing arts

  • Festivals and events

  • Digital and media sectors

Having developed some experience into the industry, this course combines your creative practice and management skills and develops your professional skills. It supports you in developing your professional potential, whilst gaining valuable industry links.

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How to apply

We welcome applications from students with a wide range of qualifications and experience.

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Open Evenings

The perfect way to find out more about DMU is to attend one of the postgraduate open evenings or events that take place all year round. If you can't visit the university in person, you can also sign up for one of our online chats. Find out more.


Online chats

If you are unable to visit the university in person, we hold regular events where you can chat online with an adviser. Find out more.

Fees and Funding

Fees and finance

We are committed to helping our graduates enhance their careers and personal development through further study. Find out more about fees, funding and scholarship opportunities.

Meet us in your country

Meet us in your country

We frequently travel the world to meet talented and ambitious students where we offer guidance about your application and can often offer places straight away to suitably qualifies students. Find out more.

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