Module code: CORP 3501
This module equips students with a critical and comprehensive understanding of the nature and meaning of corporate strategy. Using this knowledge, students will be able to assess the strategic position of corporations operating in complex global markets. In the early stages of the module, the concepts and tools necessary for critical strategic analysis are introduced and discussed. Students are then encouraged to apply these concepts and tools to analyse specific strategic issues and challenges that affect contemporary business operations. In addition to this, the module outlines key contemporary strategic issues such as mergers and acquisitions, strategic alliances, and knowledge management. A strong focus is placed throughout on the management of change, organisational learning, and strategy development and implementation. Overall, this final year module is designed around active engagement and focuses strongly on experiential and formative learning. Students are given the opportunity to reflect on their experiences throughout the module by means of a series of cases, application of strategic management tools, concepts and theories, and other exercises.
Contact hours per student per year
Additional costs: No extra costs other than purchase of books
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