Creative Management and Marketing

Module code: ENTE 3506

Module description

This module aims to introduce students to 'new ways of seeing' their external and internal business environments through creative perspectives. It uses experiential learning such as cross - cultural negotiations, to encourage students to apply contemporary concepts of managing relationships in global industry networks.

The module uses both creative management and creative marketing philosophies to illuminate the processes behind ground breaking innovations that transform industries. It also examines new approaches to customer relationship management from a network perspective, such as the growing reliance by organisations on crowdsourcing.

Assessment Criteria:

  • Group-based Presentation - Demonstration of creative management and marketing theories and knowledge developed on the module
  • Group-based role play simulation - demonstration by roleplay of creative management and marketing techniques and skills developed on the module
  • Individual Essay - Reflective exercise to demonstrate holistic understanding of application of creativity to business situations

Contact hours per student per year

  • Lectures: 22 hours
  • Tutorials: 8 hours


  • Group presenation: 20%
  • Group role play simulation: 30%
  • Essay: 50%

Additional costs: Props for roleplay simulation and purchase of books

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