Module code: MARK 3003
This module is the culmination of marketing communications studies. It is a strongly applied module that requires students to adopt an essentially practical stance in marketing communications problem solving and application. It is recommended to those wishing to enter into marketing communications/brand management careers in both client and agency organisations.
The module emphasises a student centred orientation that is based around case method. Students are given the opportunity to play the role of marketing communications executives in determining, producing and defending the development of a campaign plan in response to a marketing communications brief. Skills of analysis, problem solving, and decision-making are emphasised throughout the module. Extensive group work requires the application of team skills and interpersonal communication.
Contact hours per student per year
- Lectures: 27 hours
- Tutorials: 7 hours (groups of 4/5)
- Report (2500 words): 50%
- 2000 word creative journey: 50%
Additional costs: No extra costs other than purchase of books