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Business Research and Analytics

Module code: CORP 2181

Module description

The Business Research and Analysis module provides an overview of the research process in business. It equips students with the necessary tools and techniques to prepare a business research proposal, execute this proposal, and analyse and interpret the data. It prepares students to analyse business problems and opportunities in general via a rigorous research process. After completing this module, students should have developed a critical mind and the research skills necessary for evaluation, synthesis and analysis. The module encourages students to become better independent learners. This module will include lectures, workshops, tutorials, and computer laboratory work. The lectures explain and illustrate concepts and theories in business research. The tutorials provide opportunities for small group discussions and project presentation. The computer laboratory allows students to practice the use of Microsoft Excel in resolving managerial issues.

Contact hours per student per year

  • Lectures: 20 hours
  • Workshops: 2 hours
  • Tutorials: 5 hours
  • Labs: 3 hours

Assessments

  • Research review (800 words + appendix): 40%
  • Individual research analysis (1425 words + appendix):60%

Additional costs: No extra costs other than purchase of books