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Brand Management

Module code: MARK 2313

Module description

Brands are facing challenging times - and this module's aim is to equip students with an understanding of the models and frameworks necessary for them to understand, develop and grow brands in a variety of organisational contexts.

Structured to combine new product development and innovation, and subsequent brand development, the module allows the student to develop creative thinking skills and related business acumen.

A combination of teaching and learning techniques will be utilised - including contemporary case studies, videos and role play. The theory will be explained and applied by tutors who have relevant experience managing products and brands for well-known companies.

Would you like to be equipped with the necessary skills and knowledge to develop new products, set strategies for brands and manage them? If so, then this module is for you.

Contact hours

  • Lectures: 44 hours
  • Tutorials: 10 hours

Assessments

  • Individual report (2500 words): 50%
  • Individual report (Answer 2 out of 4 questions, 1000 words each): 50%

Additional costs: No extra costs other than purchase of books