Module code: MARK 2313
Brands are facing challenging times - and this module's aim is to equip students with an understanding of the models and frameworks necessary for them to understand, develop and grow brands in a variety of organisational contexts.
Structured to combine new product development and innovation, and subsequent brand development, the module allows the student to develop creative thinking skills and related business acumen.
A combination of teaching and learning techniques will be utilised - including contemporary case studies, videos and role play. The theory will be explained and applied by tutors who have relevant experience managing products and brands for well-known companies.
Would you like to be equipped with the necessary skills and knowledge to develop new products, set strategies for brands and manage them? If so, then this module is for you.
Additional costs: No extra costs other than purchase of books
At DMU there is always something to do or see, check out our events for yourself.
DMU is a dynamic university, read about what we have been up to in our latest news section.
Read about our mission and vision and how these create a supportive and exciting learning environment.