Module code: MARK 1800
The module offers students a comprehensive introduction to the broad subject area that is marketing. The aim is to give successful students an understanding of the breadth of marketing theory; brought to life by illustrating its practical applications.
Successful students will be able to demonstrate an ability to work with the following core marketing concepts:
The course will provide students with an understanding of how these parts fit together, along with the basic skills needed to get off to a flying start with their studies in the more specialised marketing topics in subsequent years. As a core module in marketing related degrees, a key theme is to illustrate the decisions that face practitioners in their day-to-day work. The module encourages students to reflect on how they would handle such situations in their future careers
Contact hours per student per year
Additional costs: No extra costs other than purchase of books
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