Introduction to Enterprise and Entrepreneurship

Module code: ENTE 1521

Module description

This module introduces the student to Entrepreneurship and Enterprise, and embraces both an understanding of the characteristics of the former, and the basic elements of setting up the latter.

The module begins by having students explore their own life journey and progresses with an investigation into the real world of business looking at necessary theory and models to help the student understand the similarities and differences between Entrepreneurs, Entrepreneurialism, and Enterprise. This module explains the nature of entrepreneurship and the business start-up process with respect to new ventures. It will also explore the key qualities, skills and knowledge that are needed by ALL students as they enter the world outside tertiary education. The module encourages an awareness of the value of entrepreneurs to our economy.

Through this module, students will discover the context in which entrepreneurship takes place.  The focus will be on the world of business both corporate and private environments, as well as social entrepreneurship.

In so doing, students are coached to develop business skills, confidence, communication skills, imagination and creativity, and encouraged to maximise their strengths and manage their weaknesses.

The module progresses through a variety of assessments concluding with a fascinating challenge to 'pit their wits' in front of real entrepreneurs, in an assignment known as 'The Fox's Lair'®....

The Fox's Lair! Is a unique opportunity for students to present their new business idea in front of REAL entrepreneurs, in a 10 minute 'pitch' followed by questions and answers. There is a Mini Oscars Award Ceremony after assessment of the teams with a substantial sponsored prize for the winning Business Group

The Fox's Lair!® is registered to De Montfort University which is the only university in the UK to involve over 35 business people who offer their time and expertise to sit on the judging panel.

Teams will also learn how to write a Business Plan to support their new venture

Contact hours per student per year

  • Lectures: 48 hours
  • Tutorials: 24 hours

Assessment components

  • Fox’s Lair Portfolio (group) (2500 words + presentation): 60%
  • Exam (MCQ) (60 mins): 40%

Additional costs: No extra costs other than purchase of books

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