Module code: CORP 5039
This module draws upon the integrative and global nature of strategic management within a diverse range of organisational settings, applying theoretical constructs and frameworks to practical and contemporary examples from around the World. As such, the module addresses the challenges of managing internal and external drivers for strategy formation and strategic change in an international setting. The module explores strategies that may compare and contrast competitive and cooperative stances, to explore the nature of strategic change, from incremental to transformational, building from local to global presence, and a shift away from product innovation towards value innovation.
The module will challenge participants to scan external environments and use internal resource audits to derive dynamic organisational capabilities and implement strategies transnationally. Participants will be able to generate and recommend appropriate strategies for developing competitive advantage in international markets and implement necessary strategic change.
The module will also explore the 'softer' skills and characteristics of international strategy by examining the role and importance of national and organisational culture and identity as well as leadership and management in the effective implementation of strategy in international markets.
Contact hours per student per year
- Lectures: 24 hours
- Tutorials: 11 hours