Module code: CORP 5025
The module is designed to address nine key study units (as below), each of which will contain a series of topics. The module focuses upon identifying the importance and integrative nature of both strategy and strategic management. As such, its integrative nature will draw upon other areas of business study, such as; marketing, operations, human resources, supply chain management, decision making, organisational structure and culture.
Whilst much literature and research in the field of strategic management has tended historically to explore the nature of product markets and competition, through the relationships between; customers, competitors and company, this module shall take a broader perspective by also considering strategy in terms of; the relationships between organisations (both for profit and not-for -profit), and key stakeholders; such as regulatory authorities, alliance partners and special interest groups.
As such, the objective of strategy shall be extended beyond a narrow definition of profit maximisation, to consider strategy in terms of identifying unique strategic solutions to identified organisation wide issues. Many organisations claim to have strategies, but there remains much confusion as to what a strategy should contain, how it is formed and how it may be implemented. This module will therefore identify both 'good' and 'bad' strategies and how to distinguish between them (Rumelt 2011).
Contact hours per student per year
- Lectures: TBC
- Tutorials: TBC
This is a distance learning module, but is supported by two 'away days' at De Montfort University with classes with the module leader, in addition to an available minimum of two hours per week online contact support.