Askri J.S, and Blel F. (2021), When craft rises to the rank of luxury: What perception for Tunisian Consumers, French Marketing Review of Economy and Management, Vol 2, August 2021.
Askri J.S, and Najar H. (2017), Children eco-socialisation: Prospective reflection on the contribution of iconic characters ; French Marketing Review June RFM.
Askri J.S, and al (2017), Immersion experience and reactions of Internet users: The case of luxury brands ; The Luxe conference: issues, challenges and perspectives , ISTEC ; Paris, France.
Askri J.S, (2016),The impact of emblematic characters on the child's prescription, Diffusion ANRT, National Thesis Reproduction Workshop, Published doctoral Thesis 2016.
Askri Jendoubi Soumaya, and al (2015),The impact of the religiosity on the advertising persuasion: context of the political marketing - Frame of reflection and try of modelling; Journal of Marketing Research and Case Studies.
Askri J.S, (2015),Construction and validation of child attitude scales towards the emblematic character, 6th Colloque deURAM,; Hammameth, Tunisia.
Askri J.S, and al (2015) ,A semantic study for cultural and environmental determinants affecting the perceived quality of service generated by the expatriate employee ; 13th International Symposium of the Tunisian Marketing Association,; Sfax, Tunisia.
Askri J.S, (2014),Construction and validation of the scale of measure of the child identification to the emblematic character, 23nd IBIMA ; Valencia, Spain.
Askri J.S, (2014), The impact of the religion use in electoral campaigns on the voting intentions
exploratory study,23nd IBIMA; Valencia, Spain.
Askri J.S, (2013),The impact of the children attitude to the brand characters in child prescription ,21nd IBIMA; Vienne, Italy.
Askri J.S., and al (2013),Comments to the paper, Buzz and intention to engage in WOM: Determinants and moderating role of cultural factors, the 7th International Research Days on Marketing Communications,; Wolfsburg, Germany.
Askri J.S., and Opsomer C., (2012), ``The determinants of the child-mother prescription: impact of the variables related to emblematic characters - Framework for reflection and modeling test, ISEOR, Lyon, France.
Askri J.S.,and Opsomer C., (2012),`` The impact of the children attitude and identification to the brand characters in the understanding of the prescription child-mother - Frame of reflection and try of modeling, Journal of Marketing Research and Case Studies.