Paul Hughes


Paul Hughes
Professor in Strategic Management

Decisions are at the heart of business: make the right choice and success awaits. Choose poorly however and the effects could be catastrophic and even trap you in a downward spiral.

Analysing what works and what does not is the cornerstone of Professor Hughes’ work. His research has encompassed some of the biggest companies in the USA to SME's in the UK, examining how managers can best approach decision-making and the interactions which link resources in marketing, production, finance, HR and logistics to drive change.

His research and teaching examines strategic management, from the way in which plans are formulated to how companies respond to change, challenges and failure. A groundbreaking study examining US companies before, during and after the recession is set to be published, identifying the investments and decisions managers can make to increase their chances of survival. 

His work has shown that sometimes things which could seem counter-intuitive in business - such as improvising strategic decisions, abandoning organisational learning as a small firm or teaming up with competitors - can work to your advantage.

A highly skilled data analyst and business thinker, Professor Hughes has consulted for several businesses and has been a commentator on management and leadership in the media.

Paul's expertise includes:

  • Strategic decision-making
  • Competitive strategy
  • Managing through crisis
  • Dynamic capabilities
  • Strategic change
  • Helping your business grow
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