Strategic Management and Marketing

Economics at DMU
Our Economics courses have 100% overall satisfaction (NSS, 2017)
Marketing at DMU

 Marketing at DMU is ranked 5th in UK for graduate prospects (Complete University Guide, 2018)



The Department of Strategic Management and Marketing provides a range of highly applied and up-to-date programmes in Business, Economics, Entrepreneurship, Management and Marketing. Employability and recognising the global nature of business are two other core strengths in both our teaching and research.

All our programmes have a close-link to the 'real world' in order to give our students true, simulated exposure to the work place. You will have an opportunity to engage in real life projects in enterprises, compete in idea generation and entrepreneurship, benefit from the expertise of external speakers from private and public sector organisations, and be taught by academics with many years' experience of working or consulting with companies and/or undertaking cutting edge research in their fields. You will have the opportuntity to access international learning experiences through #DMUglobal and work closely with local businesses and the community through #DMUlocal.

You will benefit from our excellent relationship with professional bodies. For example, our marketing programmes are recognised by the Chartered Institute of Marketing (CIM) and the Institute of Direction Marketing (IDM) with whom we have close links and who accredit our work and, where applicable, grant exemptions from their qualifications.

Undergraduate study

We can provide you with an extensive array of options from which to choose your future business path. Core business themes run through all the courses giving our students a solid business foundation for their career. All of our programmes have been designed to give you a supportive and yet challenging and stretching experience, which alongside optional placements will provide you with the edge as you step into the world of work.


 Research page

Key facts

  • 100% of our Business Entrepreneurship and Innovation undergraduate students are in work or further study within six months of completing their course (DLHE, 2015/16)

  • Our Economics courses have 100% overall satisfaction (NSS, 2017)

  • Marketing at DMU is ranked 5th in UK for graduate prospects (Complete University Guide, 2018)

Postgraduate study

Our strong links to professional bodies gives you the opportunity to work towards your professional qualifications whilst studying. Out teaching is extensively underpinned by the research we do and the department encourages strategic business thinking, essential in the modern business role.

PhD programme

Academics at the Department can supervise you in a broad range of areas.

In your study you will have access to our Doctoral Training Programme.

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Mission and vision

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