GREAT Festival of Innovation

DMU is proud to be the sole education partner for GREAT, representing the creativity, diversity and international outlook for which British higher education is renowned.

Working with GREAT provides DMU with an unrivalled opportunity to make new connections with international partners, strengthen existing relationships and share ideas with innovators across the world. We’re excited to bring to Hong Kong some of the most inspiring ideas our students and academics have developed. Their new and unique vision will help transform our understanding of how we will live, work and play in the future.

Over four days, DMU is presenting student work and research which represents the best of British innovation.

Day 1: Work

To open the first day of the festival Deputy Vice-Chancellor Professor Andy Collop made a showcase speech to the audience, outlining #DMUglobal and #DMUworks as the modern, innovative ways DMU is offering students international learning experiences and creative, flexible opportunities to gain practical, vital work experience.

There was also a Q&A with DMU students and graduate Ben Frost, who now works as a visual effects artist at Walt Disney Animation Students and has played a key role in helping Disney films win three Oscars.

Later in the day, Dr Lee Hadlington, senior lecturer in Psychology at DMU, took part in a panel discussion about cyber psychology, talking about the effects of excessive smart phone and internet use on our psyche and mental abilities.

Day 2: Live

During day two, DMU Architecture students demonstrated their solutions to tackling overcrowding with innovative vertical villages. They showed designs for sky farming, explaining how they could be the answer to food security.

Students Tom Cox and Khanh Nguyen introduced their designs while Architecture lecturer Yuri Hadi addressed the festival audience about sustainable living.

Day 3: Play

DMU’s Game Art course was also highlighted, with demonstrations of the way virtual reality offers business a new way to inspire customers.  We showed festival visitors a fully interactive environment designed by Game Art graduate Max Bostock. Max was commissioned by car giant BMW to produce a dynamic, immersive environment that offers customers a unique brand experience. Max’s work was shown alongside work produced by DMU Game Art students.


Day 4: Learn

On the final day, the festival was opened up to the public and many of the 350 students who have been out exploring Hong Kong as part of the #DMUglobal trip were able to look around the Asia Society Hong Kong Centre, where the event was being held.

DMU was joined by other UK universities for a day on the importance and future of education.

During the day, fashion graduates from DMU graduates showed off some of the very latest designs, materials and creative clothing from the catwalks of London’s Graduate Fashion Week, addressing questions of sustainability and demonstrating a novel take on the capsule wardrobe with the award-winning concept of a ‘bolt together’ clothes collection.

Meanwhile, DMU’s Cyber Security experts addressed potent threats we face today: cyber crime. Running an engaging simulation, the team created a scenario where cyber-terrorists have attacked the water supply of a major city – putting millions of lives at risk. All that stood between them and their objective is a team of “white hat” hackers from DMU’s Cyber Security Centre who raced against the clock to stop them.


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