Pioneering DMU Game Art to thrill visitors at international celebration of UK innovation

Innovative new uses for virtual worlds created through digital art at De Montfort University Leicester (DMU) are set to wow visitors at an international showcase in Hong Kong.

Students and graduates from DMU’s Game Art course will be demonstrating their skills at the GREAT International Festival of Innovation taking place next week.

The festival, which runs from 21-24 March and is organised by the UK’s Department for International Trade, focuses on how creativity, technology and innovation will change the way we work, live, learn and play in the years to come.

DMU is the sole education partner for the British Government’s GREAT campaign, and will be part of a packed programme that includes keynote speakers, panel discussions and masterclasses looking at how businesses can make the most of new technologies and markets while ensuring they promote sustainable and environmentally-friendly practices.

Game Art course leader Michael Powell, graduate Max Bostock and final year student Bethany Fish will be showing festival visitors the technology that makes the course so innovative.

Michael said: “Game Art is cutting edge and it combines the best of traditional art practise with cutting edge technology. It’s of huge interest to young people around the world.

“This is an opportunity for us to showcase our best talent - our world-class talent.”


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Max, who graduated from Game Art last year, and now works for BMW in their Munich Visualisation Department, will be showing the virtual reality project he built which shows off the ability to use Game Art skills in industry.

Computer-created BMW cars are shown in an extraordinarily realistic backdrop of Amsterdam which people can explore virtually through the use of a 3D head set.

Michael explained: “You can select different colour schemes and different finishes of the cars without having to do this in the engineering phase so it is a very important part of accelerating the design process for major corporations like BMW.”

Bethany, who will be demonstrating the art of 3D sculpting to festival-goers, said: “I am absolutely ecstatic about being at the GREAT festival. I can’t wait. It is going to be amazing. I am excited to showcase our talent really.

“We’ve got so much to show here and it’s such an amazing course - everyone should know about it.”


DMU Vice-Chancellor Professor Dominic Shellard will give a showcase speech to the festival audience on Wednesday 21 March, outlining #DMUglobal and #DMUworks as the modern, innovative ways DMU is offering students international learning experiences and creative, flexible opportunities to gain practical, vital work experience. He will also hold a Q&A with DMU students.

At the same time 350 second-year students from across all four faculties will be taking part in a #DMUglobal trip to help deepen their subject knowledge and experience new cultures in Hong Kong. It will also include a visit to the GREAT festival.

As the official education partner of GREAT, DMU is showcasing the innovations of students and graduates in the fields of fashion, Architecture, Game Art and cyber security. Top UK figures speaking at the festival include chef Tom Kerridge, co-founder Brent Hoberman, former GCHQ director Robert Hannigan and Blippar CEO Ambarish Mitra.

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Posted on: Thursday 15 March 2018

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