Dr Andrew Clay

Job: Principal Lecturer

Faculty: Technology

School/department: Leicester Media School

Research group(s): Cinema and Television History (CATH)

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 257 7079

E: amclay@dmu.ac.uk

W: byt.our.dmu.ac.uk/

Social Media: https://twitter.com/amclay09


Personal profile

Dr Andrew Clay is Principal Lecturer in Critical Technical Practices in the Leicester Media School at De Montfort University. He has published articles on crime and masculinity in British cinema. In addition to projects on British cinema, he is currently researching and publishing on the theory and practice of online film with particular reference to YouTube social media sharing practices and new media developments such as open source cinema and the use of video in social media advertising. He is interested in the opportunities for screening technology and cultures for both non-traditional ‘pop-up’ venues and in bringing online film and video to theatrical screening. He has adopted a number of social media tools in teaching and explores the pedagogical potential for hands-on experience of digital technologies in the study of media technology.  

Research group affiliations

Publications and outputs 

Click here to view a full listing of Andrew Clay's publications and outputs

Key research outputs

Clay, A. (2008) ‘BMW Films and the Star Wars Kid: ‘Early Web Cinema’ and Technology’, in Bennett, B., Furstenau, M. and Mackenzie, A. (Eds.) Cinema and Technology: Cultures, Theories, Practices, Basingstoke, Palgrave Macmillan.

Clay, A. (2010) ‘Cinema 2.0: A Swarm of Angels’ The Art Book volume 17 issue 1 February, pp.72-73.

Clay, A. (2011) ‘Blocking, Tracking, and Monetizing: YouTube Copyright Control and the ‘Downfall Parody’, in Lovink, G. and Somers Miles, R. (eds.) Video Vortex Reader II, Institute of Network Cultures, Amsterdam.

Clay, A. (2011) ‘‘State of the Nation’: Watching British Films’, Post Script, Special DoubleIssue, The University of Texas.

Research interests/expertise

British cinema

Social media, Web 2.0, learning and teaching pedagogy

Critical approaches to media technology

Online video technology and moving image culture 

Areas of teaching

Social media

Critical approaches to media technology


BA Hons (Upper Second Class) History of Art, Design and Film 1983
Sheffield City Polytechnic (now Sheffield Hallam University)

MA Film Studies 1987
Sheffield City Polytechnic (now Sheffield Hallam University)

PGCE Primary (8-12) 1988-91
Sheffield City Polytechnic (now Sheffield Hallam University)

PhD Gender and Genre Theory in Post-War British Cinema 2003
De Montfort University

Honours and awards

Vice Chancellor’s Distinguished Teaching Award, DMU  2006

Research Informed Teaching Award (with Heather Conboy, Richard Hall and Michael Powell), DMU  2008

Conference attendance

  • ‘True Crime? Charles Peace and the British Crime Film 1895-1905’, Moving Performance Conference, Bristol University, 1996.
  • 405: Digital Cinema and the Undecidability of the Movement-Image’, Cinema:Motion-Illusion-Spectacle Conference, Roehampton University and the National Film Theatre, 2004.
  • ‘BMW Films and the Star Wars Kid: ‘Early Web Cinema’ and Technology’, Cinema  and Technology Conference, Lancaster University, 2005.
  • ‘Bataille’s big toe: in search of the filmic in film’, The Wild Eye: Symposium on Experimental Film Studies, Faculty of Humanities, De Montfort University, 2009.
  • Pancakes and World Peace: user-generated video and the ‘enchanted objects’ of stop motion animation’Internet Attractions: Online Video and User-GeneratedEphemera Academic Workshop, University of Nottingham, 2009.
  • ‘Web Cinema: Mind the Gap’, Video Vortex V, Brussels, 2009.
  • ‘No Laughing Matter’, Access All Areas Symposium, UWE, Bristol, 2010.
  • ‘British Film Blog: Bubbling in the Doldrums of UK Film Exhibition’, A Century of Cinema Exhibition: From Silent Screen to Digital Screen Conference, Cinema and Television History (CATH) Research Centre, De Montfort University, Leicester, July 2010.
  • ‘The YouTube Rich List: A List of Riches?’, Video Vortex 6: Beyond YouTube International Conference, Amsterdam, March 2011.
  • ‘User-generated Content and Content-Generated Users’, Transforming Audiences 3 Conference, University of Westminster, September 2011.
  • ‘Insert Yourself Here: A Social Presentation About Social Film’, Video Vortex 9: Re:Assemblies of Video International Conference, Leuphana University, Lüneburg, March 2013.


Current research students

Rob Watson ((part time) (2nd supervisor)

Shireen Saifuddin (full time) (1st supervisor)

Search Who's Who


News target area image

DMU is a dynamic university, read about what we have been up to in our latest news section.

Events target area image

At DMU there is always something to do or see, check out our events for yourself.

Mission and vision target area image
Mission and vision

Read about our mission and vision and how these create a supportive and exciting learning environment.