Dr Lauren McGale

Job: Lecturer in Psychology

Faculty: Health and Life Sciences

School/department: School of Applied Social Sciences

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: N/A

E: lauren.mcgale@dmu.ac.uk


Personal profile

Lauren is an experimental psychologist, within the field of appetite and obesity. Broadly speaking, her primary research interest is food marketing and promotion. This includes the influence of the food environment on eating behaviours (choice, preference, intake), specifically the types of foods and beverages being promoted (nutrient profiling) and the promotional techniques employed (e.g. branding, promotional characters, advertisements, serving suggestion imagery, “health halos”). 

Lauren also has a growing interest in sustainability and food security, using her experience in food marketing and promotion to understand current consumer behaviour in relation to sustainability (e.g. establishing barriers to sustainable food choices), and to develop tools and strategies to encourage consumers to make more sustainable food decisions (e.g. labelling).

Though not her primary interest, she is also involved in ongoing research which aims to establish a potential link between the Dark Triad traits (Machiavellianism, psychopathy and narcissism) and appetitive behaviours (eating behaviour, gambling, smoking and alcohol consumption).

Research group affiliations

Institute for Psychological Science

Research interests/expertise

  • Food marketing
  • Appetite
  • Weight management
  • Eating behaviours
  • Sustainability


  • PhD Psychology, University of Liverpool, 2016
  • MSc Psychological Approaches to Health, University of Leeds, 2012
  • BSc Psychology, University of Ulster, 2008

Honours and awards

  • Best Poster Prize, UK Congress on Obesity, Birmingham (2014) 
  • Best Poster Prize, EGEA Conference, Milan (2015) 
  • Invited speaker/expert panellist: Food Matters Live, London (2017); N8 Agrifood Annual Conference, Liverpool (2018)
  • Runner-up, 'Speak up for Food Security' competition (Global Food Security, London, 2019), resulting in invitation to speak at Cheltenham Science Festival (2019).
  • Runner-up, Global Food Security Policy Lab, London (2019)

ORCID number


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