Mr William Murithi

Job: Lecturer in Entrepreneurship

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 0116 250 6824




Personal profile

William is a Lecturer in Entrepreneurship at the newly formed Department of Management and Entrepreneurship and is a fellow of Higher Education Academy, UK. He has over 4 years’ experience in the Higher Education Sector in the UK teaching Entrepreneurship and Strategic Management areas in both undergraduate and postgraduate programs. His research interests are in Entrepreneurship and Innovation, Strategy, Strategic Behaviors (in both family and nonfamily businesses), Entrepreneurship Education and Teaching Pedagogy using Digital Technology. His PhD research focused on the intersection of entrepreneurship, family firms and regional development looking at the effects of strategic behaviors and their impact on firm’s regional outcomes in developing economies.

William has published in internationally recognized journals as well as presented his research in global conferences Euram, BAM, AOM (Boston), AFAM (Nigeria), ISBE, ICEA, and GCEG (Germany). In addition, he has organized international trips for business students to New York (US) and Nairobi (Kenya) as well as worked with international partners where I have taught and assessed Business Entrepreneurship and Innovation (UG) course Sun Wah International Business School (SWIBS), Liaoning University, China. William has also received several awards for his contribution to the research community and publications.

Research group affiliations

The Centre for Enterprise and Innovation (CEI)

Research interests/expertise

Entrepreneurship and Innovation, Strategy, Strategic entrepreneurship, Family Businesses, Regional Development, SMEs, Culture (as a toolkit), Institutional Voids, Social Entrepreneurship and Innovation, Transitional Entrepreneurship, Urban Areas/slums

Areas of teaching

Entrepreneurship, Enterprise, Strategic Management, Research Methods, Enhancing Research Skills, Doing Business in Africa


  • PhD in Entrepreneurship and Family Business
  • Postgraduate Certificate in Learning and Teaching Education (PCertLTHE)
  • MSc. International Business and Entrepreneurship (Distinction)
  • Bachelor of Commerce: Banking and Finance Option (First Class Honours)

Courses taught

UG- Social Entrepreneurship & Innovation, Creative Management and Marketing, Introdution to Enterprise and Entreprenership: PG-Entreprenruship Project, Consulting for MBAs, Research Methodology (MSc), Enhancing Research Skills (MSc.)

Honours and awards

  • 2019 July Research Oscars Faculty of Business and Law: Winner for Excellence: PhD student Contribution to Research Community.
  • 2019 June Best paper in the Entrepreneurial Opportunities track in the 1St International Conference on African Entrepreneurship (ICAE) held at De Montfort University, 13-14th 2019.
  • 2019 Feb Current Holder of the Challenge Cup for publications “Per Angusta Ad Augusta” –Business and Law Faculty, De Montfort University.
  • 2014 Oct Vice Chancellors Highflyer Scholarship Award –De Montfort University
  • 2013 Nov Best Student Award for International Business and Entrepreneurship
  • 2012-2013 Commonwealth Shared Scholarship

Membership of professional associations and societies

  • Fellow Higher Education Academy
  • Academy of African Management
  • Academy of Management
  • British Academy of Management
  • Institute of Small Business and Entrepreneurship
  • Family Enterprise Research Conference
  • Enterprise Educators UK



a) Publications

  • Murithi, W., Vershinina, N., & Rodgers, P. (2019). Where less is more: institutional voids and business families in Sub-Saharan Africa. International Journal of Entrepreneurial Behavior & Research.
  • Vershinina, N., Woldesenbet Beta, K., & Murithi, W. (2018). How does national culture enable or constrain entrepreneurship? Exploring the role of Harambee in Kenya. Journal of Small Business and Enterprise Development, 25(4), 687-704.

b) Papers in refereed Conference

  • Murithi, W. Vershinina, N (2019) Exploring Strategic Behaviours of Family Businesses in Sub-Saharan African Context: Does Family Involvement and Size of the Firm Matter? ISBE (2019) Newcastle 14-15th November, 2019 theme: "SPACE – exploring new frontiers and entrepreneurial places."
  • Murithi, W (2019) Exploring the Intersection of Entrepreneurial Activities and Socio-Cultural Institutions: How Technology Entrepreneurs (Firms) Create Social Value in Kenya, Presented at the 79th Academy of Management in Boston, 9-13th 2019: "Understanding the Inclusive Organisation"
  • Murithi, W. and Woldesenbet, K (2019) and Do family firms contribute differently to regional development compared to nonfamily firms? Presented at the European Academy of Management (Euram) Conference in Lisboa, Portugal, 26-28th June 2019
  • Murithi, W., Woldesenbet, K., and Ogunsade, A (2019) Entrepreneurial Activities and Socio-Cultural Institutions: How Technology Entrepreneurs (Firms) Create Social Value in Kenya, Presented at the first International Conference of African Entrepreneurship (ICAE), Leicester, 13-14th, June 2019
  • Murithi, W. and Woldesenbet, K (2018) Firm Entrepreneurship and Regional Economic Development: The Role of Family Involvement in the Firm, presented at the British Academy of Management (BAM), Sept 3-5th in Bristol 2018
  • Murithi, W. (2018) Family firms and regional Economic Development: What is the role of industrial clusters and firm growth in emerging economies, presented at the 5th Global Conference on Economic Geography held in Cologne, Germany 24-28th July 2018.
  • Murithi, W. Vershinina, N. and Rodgers, P. (2018) Understanding the Institutional Environment Influence on Family Businesses: A Focus on Sub-Saharan Africa, submitted to the 4th Biennial Conference of the Africa Academy of Management (AFAM) held on the 3-6th January at the Addis Ababa University in Ethiopia
  • Murithi, W., Woldesenbet, K., and Vershinina, N. (2017) Do ‘Harambee Spirit’ and ‘Familiness’ share their meanings in the context of ICT Sector Family Businesses in Kenya? Paper presented at 17th European Academy of Management Annual Conference, 21- 24th June, Glasgow, UK.
  • Murithi, W., Vershinina, N., and Woldesenbet Beta, K. (2017) ‘The Role of ‘Harambee’ in enabling Entrepreneurship Activities in developing Economies: A Case of Kenya’), submitted to Euram Conference, 2017.
  • "Why Peer Mentoring Works" (Eyre, J. and Murithi, W. 2015), during the 'Learning and Teaching conference' held at De Montfort University, 2015

c) Research Poster Presentation

  • Murithi, W. (2018). When does family involvement in a business make a difference in regional economic development? De Montfort University Poster Competition, Leicester, England, 20th March 2018
  • Murithi, W (2015), Egg or Chicken: Do family-ownership influence firm’s involvement in industrial/regional clusters, research poster presented at the British Academy of Management (BAM) annual conference, Portsmouth, England, September 2015
  • Murithi, W. (2018). When does family involvement in the business make a difference to regional economic development? Presented at the De Montfort University Annual research poster competition, Leicester, England, 11th April 2018.

Conference attendance

Institute of Small Business and Enterprise (ISBE) Glasgow, Scotland, November 2015

“Internationalisation, innovation and Leadership

British Academy of Management Annual Conference, Portsmouth, England, September 2015

“Value of Pluralism in Advancing Management Research. Education and Practice”

Egg or Chicken: Do family-ownership influence firm’s involvement in industrial/regional clusters

Consultancy work

Entrepreneurship Strategy, Family Business (Strategy, Governance, Innovation, Firm growth)Creating Shared Value, Strategic Plans, Business Plans, Leadership and Capacity Building in SMEs, Peer Mentoring in HE,

‘Minding the gap: Peer Mentoring and learning at De Montfort University’. A consultancy report prepared for the Centre for Learning and Support Services (CLaSS), Directorate of Library and Learning Services, De Montfort University, 2015.

‘Greening in Action Program (GRINA)’ that "Promotes Environmental and Behavioural Sustainability among college and university students, (2014) prepared on behalf of EASM/ACX.

ORCID number


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