Omar, S. (2015). “The impact of tuition fees on student satisfaction, customer value, service quality and recommendation”, Academy of Marketing, Limerick, July 2015
Omar, S. & Mandeville, S. (2015). “Gamification as an online marketing method for developing and retaining customer engagement with generation Y in the UK”, Academy of Marketing, Limerick, July 2015
Giwa, S., Omar, S. & Broderick, A. (2015). “Personalisation vs Privacy: Consumer Perceptions of Location Based Advertising”, Academy of Marketing, Limerick, July 2015
Omar, S & Broderick, A. (2013). “Investigating service quality and value in HE. Rethinking the generic measurement scales of service quality in multi-unit services”, European Marketing Academy, EMAC, 42nd Annual Conference, Istanbul, June 2013
Omar, S. & Broderick, A. (2012), “Examining the Dimensionality of Service Quality across Services in Higher Education”, Academy of Marketing, Southampton University, July 2012
Omar, S., Broderick, A. and Britton, C (2010). “Examining the components of perceived value in higher education: empirical evidence”, Academy of Marketing, Coventry, July 2010
Omar, S. (2007), “Examining Service Quality across Core and Supporting Services in Higher Education”, Academy of Marketing, Surrey, July 2007
Omar, S. (2005). “Service Quality across Service Units at Universities: A Research Methodology Approach”, Academy of Marketing, Dublin, July 2005
Omar, S. (2004). “Service Quality across Service Units at Universities”, Academy of Marketing, Gloucestershire, July 2004